Instapage Pricing & Plans: Which Plan is Right for You? (2023 Guide)

Instapage Pricing

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Instapage Pricing & Plans in 2023

Instapage Pricing

Published by Al Rose

Last Updated on January 11, 2023

Looking for info on Instapage pricing so you can figure out which plan best fits your needs? Wondering if there’s an Instapage free trial you can use to test out what many have called the best landing page builder available today?

This guide offers the most current details about the cost of Instapage, its different plans, free trial details, and a whole lot more.

Instapage pricing offers two tiers: the Business plan starts at $199 per month and a 33% discount is available if paid in a lump sum annually, working out at $149 a month. This plan is offered for up to 30,000 visitors a month, 30 landing pages, 5 subaccounts and 5 team members. If you require more landing pages and features, the Instapage Enterprise plan is available with the pricing customized based on your needs.

Instapage has no free plan on offer but you can test the Business plan features on a free trial for 14 days. All the features of the Business plan are available and no credit card is required to sign up.

To see which plan is right for you, take a look at our complete breakdown of Instapage pricing plans below. And don’t forget to read our Instapage review.

Instapage Pricing



Per month

($149/mo when billed annually)



Per Month

Unique Price Based On Your Needs

What Plan should you choose?

If you are an entrepreneur just starting off with little or no audience, its a simple decision: choose the Building plan and get to grips with the marketing automation software.

The higher Optimizing pricing tier is not intended for new online businesses. This tier caters for businesses with more than 30,000 unique visitors a month to their landing pages or teams with 5 or more users.  You will also be tiered up if you plan to use more than 30 landing pages.

Beyond those prerequisites, the reasons for choosing the higher tier come down to your customization needs and the advanced features you might want.

The Enterprise plan offers highly personalised landing page software that match each visitor’s intent from the clicked through ad. Essentially, this involves matching each ad to each landing page on a 1 to 1 basis instead of using the same landing page for a variety of ads. The advantage of this approach is that a user will find a highly contextual landing page more engaging and trustworthy, thus increasing conversion rates.

The Instapage Enterprise tier is also where you will get more hands-on support from Instapage to build your business. They offer professional and migration services and a dedicated customer service success manager at this tier.

Packaged within these features are optimization, design, onboarding and page creation services. For example, they can take control of your landing page builder and address issues affecting the conversion rate on underperforming pages. Essentially at the Enterprise level, you are leveraging the Instapage team and their experience to complement your business, improve your landing page designs and performance, and more.

The Converting plan caters to larger audience of 100,000 plus visitors per month. 



 Video Analysis


How does Instapage pricing stack up against other site builders? Is it the best landing page platform for the buck? Check out some of our popular pricing guides:

Still Not Sure Which Instapage Plan To Choose To Build Landing Pages? Get Some More Clarity By Leaving Your Questions Below.

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