Instapage Pricing in 2019

Instapages Pricing

Published by Al Rose

Last Updated on

Instapage pricing offers two tiers: the Core plan starts at $129 per month and a 23% discount is available if paid in a lump sum annually. This plan is offered for up to 30,000 visitors a month, 30 landing pages and 5 team members. If you require more, the Instapage Enterprise plan is available with the pricing customized based on your needs.

Instapage has no free plan on offer but you can test the Core plan features on a free trial for 14 days. All the features of the Core plan are available and no credit card is required to sign up.

To see which plan is right for you, take a look at our complete breakdown below.

Instapage Pricing Plans Table

Core

$129

Per month

($99/mo when billed annually)

  • Mobile-Responsive Page Builder
  • Instablocks
  • Customizable Landing Page Templates
  • Unlimited A/B Testing
  • Heatmaps
  • 40+ Native Integrations
  • Multi-Step Forms
  • SEO Capability
  • Advanced Design Functionality
  • Custom Code Editing
  • Drop-In Pixel Tracking
  • Premium Web Fonts
  • Dynamic Text Replacement
  • Conversion Analytics
  • Branded Lead Notifications
  • SSL Certificates
  • Sign On With Google
  • Advanced Publishing Options
  • Personalization
  • Global Blocks
  • AMP Pages & Experiences
  • Real-Time Collaboration
  • Dedicated Customer Success Manager
  • Migration Services
  • Professional Services
  • Enterprise SLA
  • SSO with Okta or OneLogin
  • Google Analytics Variation Insights
  • Direct Lead-Bypass
  • Custom Fonts
  • Custom Feature Implementation

Enterprise

Customized

FOR YOUR NEEDS


  • Mobile-Responsive Page Builder
  • Instablocks
  • Customizable Landing Page Templates
  • Unlimited A/B Testing
  • Heatmaps
  • 40+ Native Integrations
  • Multi-Step Forms
  • SEO Capability
  • Advanced Design Functionality
  • Custom Code Editing
  • Drop-In Pixel Tracking
  • Premium Web Fonts
  • Dynamic Text Replacement
  • Conversion Analytics
  • Branded Lead Notifications
  • SSL Certificates
  • Sign On With Google
  • Advanced Publishing Options
  • Personalization
  • Global Blocks
  • AMP Pages & Experiences
  • Real-Time Collaboration
  • Dedicated Customer Success Manager
  • Migration Services
  • Professional Services
  • Enterprise SLA
  • SSO with Okta or OneLogin
  • Google Analytics Variation Insights
  • Direct Lead-Bypass
  • Custom Fonts
  • Custom Feature Implementation

Instapage Reviews: What Plan should you choose?

If you are an entrepreneur just starting off with little or no audience, its a simple decision: choose the Core plan and get to grips with the marketing automation software.

The higher Enterprise pricing tier is not intended for new online businesses. This tier caters for businesses with more than 30,000 unique visitors a month to their landing pages or teams with 5 or more users.  You will also be tiered up if you plan to use more than 30 landing pages.

Beyond those prerequisites, the reasons for choosing the higher tier come down to your customization needs.

The Enterprise plan offers highly personalised landing page software that match each visitor’s intent from the clicked through ad. Essentially, this involves matching each ad to each landing page on a 1 to 1 basis instead of using the same landing page for a variety of ads. The advantage of this approach is that a user will find a highly contextual landing page more engaging and trustworthy, thus increasing conversion rates.

The Instapage Enterprise tier is also where you will get more hands-on support from Instapage to build your business. They offer professional and migration services and a dedicated customer service success manager at this tier.

Packaged within these features are optimization, design, onboarding and page creation services. For example, they can take control of your landing page builder and address issues affecting the conversion rate on underperforming pages. Essentially at the Enterprise level, you are leveraging the Instapage team and their experience to complement your business.

Likes

  • Drag and drop makes it easy for non coders to use
  • Pages loading is very fast
  • Much more flexibility to edit landing pages than competitors
  • Customer service is well above the average in the industry
  • No credit card needed for 14 day trial
  • Heatmap allows you to see exacty how page elements are performing
  • Integrations available with the leading email marketing services

Dislikes

  • Some formatting glitches to be ironed out
  • Missing some third party integrations that competitors have

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