Instapage Pricing in 2021

Instapages Pricing

Published by Al Rose

Last Updated on July 6, 2021 by Today Testing Team

Instapage pricing offers two tiers: the Business plan starts at $199 per month and a 33% discount is available if paid in a lump sum annually, working out at $149 a month. This plan is offered for up to 30,000 visitors a month, 30 landing pages, 5 subaccounts and 5 team members. If you require more, the Instapage Enterprise plan is available with the pricing customized based on your needs.

Instapage has no free plan on offer but you can test the Business plan features on a free trial for 14 days. All the features of the Business plan are available and no credit card is required to sign up.

To see which plan is right for you, take a look at our complete breakdown below.

Instapage Pricing

Building

$299

Per month

($199/mo when billed annually)

Converting

$Custom

Per Month

Unique Price Based On Your Needs

What Plan should you choose?

If you are an entrepreneur just starting off with little or no audience, its a simple decision: choose the Building plan and get to grips with the marketing automation software.

The higher Optimizing pricing tier is not intended for new online businesses. This tier caters for businesses with more than 30,000 unique visitors a month to their landing pages or teams with 5 or more users.  You will also be tiered up if you plan to use more than 30 landing pages.

Beyond those prerequisites, the reasons for choosing the higher tier come down to your customization needs.

The Enterprise plan offers highly personalised landing page software that match each visitor’s intent from the clicked through ad. Essentially, this involves matching each ad to each landing page on a 1 to 1 basis instead of using the same landing page for a variety of ads. The advantage of this approach is that a user will find a highly contextual landing page more engaging and trustworthy, thus increasing conversion rates.

The Instapage Enterprise tier is also where you will get more hands-on support from Instapage to build your business. They offer professional and migration services and a dedicated customer service success manager at this tier.

Packaged within these features are optimization, design, onboarding and page creation services. For example, they can take control of your landing page builder and address issues affecting the conversion rate on underperforming pages. Essentially at the Enterprise level, you are leveraging the Instapage team and their experience to complement your business.

The Converting plan caters to larger audience of 100,000 plus visitors per month. 

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