Unbounce Vs Instapage (2023 Side-by-Side Comparison)

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Unbounce Vs Instapage 2023 Comparison


Published by Al Rose

Last Updated on January 12, 2023

Unbounce and Instapage are two of the leading online landing page builders that let you create one-page websites quickly and easily with the sole objective of converting visitors to customers.

Both of these services, with a 14-day free trial, offer templates that are designed to facilitate the creation of any type of marketing funnel.

In this article, we will walk you through these two landing pages and compare their features, pricing plans and list their differences.

Table of Contents

Common Key Features

With several marketing automation software options around, and all of them offering similar features, it becomes hard to decide the best marketing funnel tool for your business.

Our following sections break down Unbounce and Instapage’s competing features.

Webpage Builder/ Editor


Their drag-and-drop editor makes it extremely easy to create landing pages without technical knowledge. A key aspect of the Instapage editor is you can move around elements on the page freely and you are not restricted by grids. 

The A/B testing integration feature and heatmaps are ready to be deployed for campaign optimization so one can see which page variants convert better. 

Besides a user-friendly interface, the Instapage landing page has a fast loading speed and focuses on post-click automation (PCA) to optimize conversions. 



Unbounce also uses a straight forward but intuitive drag-and-drop builder. It combines with a rich array of templates providing unique elements available in the sidebar. Optimized mobile versions are created for each page you design so you don’t have to worry about creating separate mobile designs.  

The builder is mainly used for lead generation forms like landing pages, pop-ups or sticky bars and enables the user to create, publish and test those landing pages before deploying them. 

Unbounce’s main feature utilizes embedded videos, SVG graphics, and an image optimizers to add quality to the landing pages.

Technical users can add their own custom CSS if they want more modifications. 



Instapage offers over 200 templates with a clean and modern look. These templates are divided into the following 8 categories, with each category trying to cope up with your needs: –

  • App
  • Webinar
  • Two-Step
  • Thank You
  • Lead Generation
  • E-book
  • Event
  • Click-through
instapage templates


With Unbounce, you get access to over 175 responsive and fantastic-looking templates that have a little more of a finished look than Instapage.

You can avail additional 180+ templates due to product partnership of Unbounce with Theme forest. It provides templates for pop-ups and sticky bars as well. The templates are categorized into 10 different use cases: 

  • E-course
  • Webinar
  • E-book
  • Lead Generation
  • Click-through
  • Products
  • Sales pages
  • Events
  • Books
  • Coming soon
unbounce templates 1

A/B Testing and Analytics


It provides unlimited a/b testing and has built-in analytics which allows you to select date ranges, view conversions and compare the test performance. 

Also, it lets you integrate Google Analytics to track the conversion rate and measure visitor stats for additional satisfaction. Instapage does not provide the a/b testing feature on its basic plan.


Unbounce offers a/b testing at all plan levels.

This can be used to divide the traffic between two variations of the same landing page to determine which of the two versions is performing better.

It gives more detailed data visualization than Instapage and we find it a bit more flexible. 

For example, you can control the percentate level of leads who see a certain variant and as a result, incremental changes can be tested easily to help conversions.It also provides Google Analytics integration. 

Unbounce a b testing 1


Both these tools are loaded with an array of integration options. This allows you to integrate with a bundle of other tools that might be a part of your marketing stack. 

In case any of the tools are missing, both of them allow you to take advantage of Zapier integration which connects to 900 more apps.


Instapage provides its customers with over 40 integrations that are broadly classified into the following categories:

  • CRM
  • Email Marketing
  • E-Commerce
  • Live Chat
  • Call tracking
  • Analytics
  • Advertising
  • Webinar
  • Marketing automation
  • Exit-Intent and Pop-ups
instapage intergrations 1


Although Unbounce offers only over 13 in-app integrations, these can be expanded by using Zapier and Webhooks that lets you connect to almost anything on the internet. Moreover, Unbounce has 60+ pre-built Zapier recipes that can be used straight away from the dashboard. These integrations are categorized as: –

  • Webinar
  • Optimization/ Testing
  • Education
  • Analytics
  • Call tracking
  • Customer Support
  • Social
  • Email
  • Chat
  • CRM
unbounce integrations 1

User Friendliness and Customer Support


Instapage has a good interface and is a bit easier to set up. Its drag-and-drop editor lets you create your design in a few minutes.

As far as customer support is concerned, it has a 24/7 available support team on all platforms. Also, they provide live chat support for 11 hours every day from Monday through Friday

Checkout allows you to manage sales, payment plans, subscriptions, special offers, trails, and coupons. Up-sells, down-sells, and bumps can also easily be added.

The supported payment gateways are Authorize.net, Braintree, PayPal, and Stripe.

instapage help


Unbounce is considered ideal for users and can be mastered within a few days of tutotials and self learning. 

Its grid-less drag-and-drop design greatly enhances flexibility and makes it super easy to use.

It also has a great responsive support team that offers multi-channel support via phone, chat or email on all plan levels.  

In addition, you can use their ‘live chat with human’ feature.

They also have their social media platforms like Twitter and Instagram available for customer support across the world.

unbounce support 1


Recently, Unbounce has added a new feature for the data protection of its users and that is SSL encryption of the data. In addition, two-factor authentication has also been introduced to add another layer of security.

Instapage followed and started bringing new security measures with following features:

  • All users can take advantage of SSL certification for their domain and pages.
  • No user has been advised to buy this certification, it will be generated and installed automatically.
  • SSL/HTTPS checklist provided.
  • Free SSL just applies for pages distributed through CNAME. In the event that the page is distributed with WordPress or Drupal, the SSL must be sourced from their end.

At a basic level, there are a lot of similarities between the two as both of them have unique template designs that can be customized with a drop-and-drag editor. They also share comparable approaches in analytics and A/B testing.

In this section, we will turn the focus to their main differences.

unbounce security 1

Pricing Review

Instapage and Unbounce do offer a 14-day free trial but none of them offer a free plan. 


Instapage pricing offers two plans. The business plan starts at $199/ month. The other plan i.e. the Enterprise plan, is provided at a custom price.

For its pricing, you will need to speak to support or sales as it is going to be based on your needs and wants. For Instapage, the fees are paid on an annual or monthly basis with a discount of roughly 25% for the lump sum annual payment.

instapage price 1


Unbounce pricing uses three tiers including the Essential plan, Premium plan, and the Enterprise plan.

Essential is going to cost you $99/month. For Premium, it is going to be $199/ month and for Enterprise you need to pay $499+/ month.

However, if you switch to annual, you can save 25% which is going to be $74/ month billed, annually $149/month or $399+/ month.


Which Platform Is Right For You?

Choose Instapage if:

  • You are part of an established marketing team or advertising agency and looking for incremental gains in their advertising conversions.

  • The built-in collaboration features are a great help when you are working in a team and you need to access feedback for landing pages.

  • Highly recommended when integration of personalization and automation in landing pages is required. This feature makes it an good team and agencies’ landing page builder.

Choose Unbounce if:

  • It is a far more suitable beginner marketer platform than Instapage. Easy to use landing page builder and quick to learn. 
  • It is also ideal for slightly technical marketers as it lets you add your code as needed.
  • If bang for your buck is a big consideration, Unbounce should also be your choice. Instapage increased their pricing in 2019 and it lost much of its value for small businesses.

Still Not Sure Which Way To Go, Get Some More Clarity By Leaving Your Questions Below.​

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