Samcart vs Kajabi 2023 Comparison: Which is Best?

This post may contain affiliate links. Learn more in our disclosure. 

Samcart vs Kajabi 2023 Comparison

Published by Al Rose

Last Updated on January 20, 2024

Need help choosing between Samcart vs Kajabi for building your online business?

Global eCommerce sales were estimated to be around $5.7 trillion in 2022, and as a digital marketer/entrepreneur, you sure want to make the most of this trend. 

Growing an ecommerce business can be a daunting task. 

There are so many things to consider, from product selection and pricing to marketing and more.

And one of the most important decisions you’ll make is choosing the right ecommerce software. 

The right software will make it easy to build and manage your line of products, process orders, and grow your customer base. 

It will also provide powerful tools for marketing and customer service. 

Perhaps most importantly, the best ecommerce platforms will give you the data you need to make informed decisions about your business and your sales process. 

Simply put, choosing the right ecommerce software is essential for building a successful business. With the right software in place, you’ll be able to focus on what matters most: growing your business.

Of course, choosing between top ecommerce platforms isn’t easy, given the popularity of platforms such as Kajabi and Samcart. 

To help you make an informed decision, we will be stacking up these two platforms across many features such as templates, ease of use, customer support, pricing details, and more.

Before we get started, know that both platforms offer a 14-day free trial for you to test drive before you commit.

For a short period ending soon, we have secured a special offer to extend Samcart’s free trial from 14 days to 30 days for our readers with some additional free bonuses. If you are interested in this special offer, click here for registration details

Table of Contents

What Is Samcart?

Samcart is a complete eCommerce platform that allows you to list products, customize existing templates to create simple checkout pages, offer discounts and coupons, enable cross-sells and upsells, handle payments, test your pages, and glean analytics about its performance.  

What is Kajabi?

Kajabi is an integrated business platform that comes with a host of features needed to run a profitable online business. It goes beyond just eCommerce and can work well for selling online services, including educational courses.

Kajabi has many promotional features such as content and email marketing built into it. 

Key Conclusion

At a glance, choose Samcart if you want to,

  • Process payments from different countries
  • Provide complimentary/add-on services like A/B testing to create goodwill and establish a strong relationship with your customers. 
  • Enhance revenue with cross-sells and upsells with appropriate product suggestions.
  • Tap into the power of affiliate marketing
  • Have a single checkout page and a streamlined checkout process to reduce cart abandonment.

On the other hand, choose Kajabi if you want to,

  • Offer educational courses for your students  (Kajabi is an excellent online course platform!)
  • Conduct online tests and assessments, and view the performance of your students
  • Promote your products and services through content and email marketing
  • Have a custom domain
  • Create optimized landing pages that would boost conversion rates

Feature Comparison

Let’s now compare these two platforms across a bunch of features. 

Editor/Checkout/Funnel Templates

Both platforms come with well-designed templates, so you don’t have to create a page from scratch.

When it comes to sales funneling, Samcart makes it easy to add upsells and cross-sells to your funnel, and you can choose up to five offers on each.

Kajabi’s templates are more extensive as you can choose from 12 premier product themes. You can customize it through a simple-to-use drag and drop editor, so creating inviting landing pages takes only a few minutes.

Sales funneling, including upsells, are quick and easy to set up as well.

In all, both offer templates and sales funnels, but Kajabi is the winner because it offers more template options. On the flip side, Kajabi is more expensive than Samcart.

Ease of Use

As we noted in our Samcart review, it’s easy to set up and you can get your store up and running in under five minutes. You can use its intuitive user interface to enter the name of your store, its URL, logo, country, currency, and the associated payment processor like PayPal or Stripe. 

Kajabi is also easy to set up, though it entails a few additional steps. You can choose from its extensive template library for the landing page, add products, set up the payment processor, and you’re all set.

While Kajabi is not as simple as Samcart, it comes with extensive videos and materials to guide you in this process. But the winner in the ease of setup and use is Samcart.

Converting Visitors into Customers

conversion rates. It also helps with lead generation while its native A/B testing can come in handy to make changes for boosting conversion.

Samcart also supports many payment options.

Kajabi also has the same features as above and helps with increasing the conversion rate. Additionally, it has beautiful page templates to attract more people.

In all, both are winners, though Samcart has an edge because of its native A/B testing tool.

A/B Testing Tools

In Samcart, you can do A/B testing on your pages and templates with the Checkout page split testing tool that’s available in the Advanced tab. 

You can also split-test across all points on the product funnel page, including the upsell options. It is well-developed and gives accurate results, based on which you can make modifications to boost conversions. 

Kajabi, on the other hand, has no native A/B testing tool, but you can use workarounds to do some basic split testing.

When you compare the two, Samcart is the winner as Kajabi doesn’t have this feature. 

Third-Party Integrations

Samcart integrates with many major platforms and services including Zapier. 

Some of the popular ones are AWeber, MailChimp, Drip, HubSpot, ActiveCampaign, InfusionSoft, and more. It also integrates with Kajabi!

That said, Kajabi also integrates with Zapier and thousands of apps through it. It also comes with API keys for building extended functionality and integrating with custom apps.

The verdict – Kajabi because its API keys give more flexibility to integrate with custom apps as well. 

User Analytics

Samcart has an advanced dashboard where you can view the sales, performance of your affiliates, and other information. 

You can also get specific information such as subscriptions, monthly traffic, refunds, sales, and profits. It comes in visually appealing graphs and charts for easy understanding. You can even export this data to a CSV file.

Kajabi also offers detailed analytics such as the opt-ins, sales, revenue, affiliate performance, subscriptions, and more. You can use filters to narrow down the information and it is also presented through visually appealing elements such as graphs and bars.

So, both platforms are winners as they offer advanced insights into the performance of your products. 

Customer Support

Live chat and direct email are the quickest ways to reach Samcart’s customer support. However, support is available only from 9 AM to 5 PM ET on weekdays. 

There’s an extensive help center that has answers to many questions. You can also visit their office in Maryland if required.

Kajabi also offers support through live chats and emails and the level of support depends on your plan. If you need 24/7 support, you must subscribe to the Growth or Pro plan. For others, live chat is available only from 6 AM to 5 PM PST.

You can get more information through its help center and social media communities.

Since both platforms offer the same level of support, they are both winners. However, Kajabi is better if you have advanced plans. 

What Tools Are Available On Samcart And Not On Kajabi?

Some of the tools that are available on Samcart, but not on Kajabi are:

  • A native A/B testing tool that can give you inputs on how to tweak your pages for better conversion rates.
  • An affiliate program on your online store to increase sales and for wider publicity. In Kajabi, you can run an affiliate program only in the Growth or Pro plan.

What Tools Are Available On Kajabi And Not On Samcart?

The tools that are available on Kajabi, but not on Samcart are:

  • API keys for a more flexible extension of its functionality with custom apps. 
  • 24/7 support for the Growth and Pro plan customers
  • Tests and assessments for online courses

Samcart vs Kajabi Pricing Plans And Transaction Fees

Samcart pricing has three plans,

  • Launch – $59/month or $39/month when billed annually
  • Grow – $119/month or $79/month when billed annually
  • Scale – $299/month or $199/month when billed annually

Kajabi pricing also includes three plans:

  • Basic – $149/month or $119/month when billed annually
  • Growth – $199/month or $159/month when billed annually
  • Pro – $399/month or $319/month when billed annually


Kajabi is a good platform for online courses and businesses/entrepreneurs with a large budget. It also works for those who need 24/7 support, integration with custom apps, and beautiful templates for landing pages. Simply put, Kajabi is a great all-in-one platform for growing online course businesses, membership sites, or coaching programs.

In other situations, Samcart is the better option as it comes with advanced options for boosting your online store at affordable rates.

Other Online Course Platform Comparisons