Unbounce vs ClickFunnels: Which Landing Page Builder Wins in 2023?

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Unbounce vs ClickFunnels: Which Landing Page Builder Wins in 2023?

unbounce vs clickfunnels

Published by Al Rose

Last Updated on January 12, 2023

Trying to find the right landing page builder for your business so you can generate more leads and sales? Need to go beyond a simple landing page and build an entire sales funnel? Looking to compare Unbounce vs Clickfunnels to figure out which one is the better option right now?

In the ultra-competitive world of online business, you have to differentiate your service offering and the old-style websites just don’t cut it anymore. They are slow to develop and difficult to sequence correctly unless you have strong technical and marketing skills.

In the new era of online business, your campaigns have to engage your clients and prospective clients. The message must be put across in a smart and witty way while taking care of all the SEO compliance in the background.

There are 2 ways to go about it by firstly building landing pages to interact with your prospects or secondly to become a marketing guru through the use of funnels.

In this article, we will compare the landing page functionality provided by Unbounce and the funnel functionality offered by ClickFunnels. Both platforms offer a 14-day free trial period for evaluation purposes.

Table of Contents

Unbounce vs ClickFunnels

  • Wide array of customizable templates
  • Good pricing for beginners
  • A/B Testing is super easy to implement
Try Unbounce 14 Day Free Trial →
  • Widely tested and high converting funnel templates
  • Simple integration with email and payment systems
  • Accurate split testing feature
Try Clickfunnels 14 Day Free Trial →

Software Overview

Unbounce was released in 2011 and shortly afterward it was followed by 3 software companies InstaPage, Leadpages, and ClickFunnels. Although the software differs, they are all based on the Unbounce foundation with different features added.

Both platforms integrate with most of the major email marketing services, provide a drag-and-drop editor, landing page templates, and split testing capabilities.

Landing Pages Builder

Landing pages are essential for any business operating in the digital space to gather information from website visitors, turn them into subscribers or customers and increase your sales. 

A simple call to action will entice visitors to click on a professional-looking landing page that flows through to conclude a sale.


ClickFunnels has a drag-and-drop visual editor to apply changes to any of your landing pages. 

The simple process allows you to choose an element and drag it onto the required page where you can drop it into place. Once in place, you can amend the content of the element. You can furthermore select a template from the ClickFunnels marketplace as a base and apply the changes you require to the template.



The Unbounce platform comes with a drag-and-drop editor for easy customization of landing pages. 

With the drag-and-drop editor, you can change the dimensions of your landing page for the precise placement of selected elements. 

Another feature of the landing page editor is that Unbounce Form Builder enables you to seamlessly build one-step and two-step forms and make use of features such as “checkboxes, radio buttons, drop-downs, and hidden fields”.

Unbounce allows you to launch popups upon visitor arrival on your landing page. These will activate when the visitor leaves your site when they abandon when they scroll past a certain point or after some other amount of time or after a pre-set time spent on the landing pages. With the built-in conversion optimization and lead generation tools you can optimize the conversion potential of every visitor to your pages.

Unbounce allows users to make use of custom JavaScript, CSS, and HTML for changes to any of the landing pages.


Both landing page software platforms are fairly straightforward and easy to use given drag and drop functionality. The page editors also work in very much the same way making this a close one. The winner is Unbounce for the optimized landing pages builder.


ClickFunnels offer 100+ Themes and Templates at no extra cost but only 20 of funnels are available at the Startup pricing plan. There are some internally designed templates, and some are designed by third parties. The templates can be filtered by type for industry-specific templates.

Each funnel type has variations of templates which you can customize as desired:

  • Lead capture funnels
  • Sales page funnels
  • Event funnels
  • Product launch funnels etc.

Similarly, Unbounce offers more than 100 templates for conversion-focused landing page templates that meet your specific needs. These landing page templates can be modified extensively or designed from scratch. In addition to the free templates, there are premium templates that will become available by upgrading to the Premium pricing plan.


ClickFunnels offer templates for their sales funnel build while Unbounce offers templates to their landing pages. ClickFunnels offer access to more templates and themes making them the winner in the template category.

A/B Testing and Analytics


The ClickFunnels platform supports A/B testing for optimizing sales funnels by testing which funnels are working and which ones are not. The split testing is available on an additional monthly subscription fee. A/B split test of any selected part of your sales funnel can be done at any time. Using the split testing you can have 2 variations of the same pages available to determine which landing page converts more visitors into sales.


Unbounce is set up to enable you to do A/B split testing of your landing pages quite effortlessly to obtain the highest conversion rate possible. The split testing is available on all the pricing plans.

Unbounce is responsive to any requests for integration from their user community and included the integration into WordPress on request. They have a link on their landing page inviting 3rd parties to integrate into the platform.


Unbounce offers A/B testing on all pricing plans and therefor they are declared the winner of the split testing category.


ClickFunnels Integration

ClickFunnels integrates using API’s to email autoresponders and payment processors they work reliably and are easy to manage. Below are some of the systems that ClickFunnels integrate into.

Unbounce Integration

Unbounce connects with nearly any app required to make it work and if it does not connect directly, you can connect using Zapier or WebHooks. Below are some of the current systems hat Unbounce integrates into


ClickFunnels integrates directly with more systems than Unbounce but Unbounce offers a full solution and integrates with all the major email and payment gateways. If the systems do not integrate directly it can be done via Zapier or WebHooks making Unbounce the winner in the integration category.

Customer support


ClickFunnels offer customer support via 5 different channels:

  • Support Team Chats

This is an online support desk that will respond to any questions that you may have while you are online.

  • Support Docs

There is online documentation as well as videos that are available inside the ClickFunnels platform.

  • Facebook

The Facebook community will be able to assist in most of your questions regarding the platform.

  • The Marketplace

You can purchase templates, edit them, and be ready in a short time. If you lack marketing experience you have access to existing funnels for rapid deployment of your sales funnel.

  • Coaching

The ClickStart program will assign a coach to you for assistance through 5 sessions.


Unbounce offers support from 1 am-8 pm PST and weekends from via 9 am-9 pm PST via email only. You can expect a delay in the response outside weekday support hours.

Weekday support can be obtained via:

·         A support ticket system where you can log a ticket by emailing support@unbounce.com

·         Phone, live chat, and email

·         Worldwide telephonic support and toll-free for North America.

·         There is a Customer Success Manager assigned to Enterprise plan members.


ClickFunnels offers more support options and is contactable for more often than Unbounce and therefore they are the winner in this category.

Ease of Use

Key Differences

Both platforms deliver their products effectively and are popular but they deliver different features. Unbounce builds landing pages and single sales pages to convert traffic into leads or leads into customers while ClickFunnels builds entire sales funnels so it’s much more than just a simple landing page software.

Key Differences

Both platforms deliver their products effectively and are popular but they deliver different features. Unbounce builds landing pages and single sales pages to convert traffic into leads or leads into customers while ClickFunnels builds entire sales funnels.

ClickFunnels is a cloud-based marketing automation and web page building solution that allows businesses of all sizes in e-commerce or online marketing to generate leads and sales. They have an inbuilt email provider with your monthly package to create autoresponders for increased sales.

  • ClickFunnels offers website hosting, high-converting sales funnels, membership sites, and an email autoresponder that is not available on Unbounce
  • Unbounce is the landing page platform of choice for agencies, e-commerce, and SaaS irrespective of industry or use case. Landing pages have proven to convert more traffic to paying customers than websites.

Sales Funnel focus of ClickFunnels

Building sales funnels can be a complicated process but irrespective of the amount of time that you invest in building the sales funnels, if it doesn’t lead to an increase in sales the time and effort will be wasted. 

A sales funnel starts as a landing page and provide access to additional web pages to turn visitors to your website into leads by collecting their email addresses, credit card information, take product orders, and even offer incentives. A sales funnel is a series of pages that guide a visitor toward an action that is beneficial to your business.

Both Unbounce and ClickFunnels platforms have funnel capabilities but the feature is much easier to use on ClickFunnels.

ClickFunnels will lead you in your quest for increased sales using their tried and tested templates.

There are four main stages of sales funnels:

  • Read magnet
  • Lead magnet
  • Intro offer
  • Main offer

ClickFunnels will aid you in setting up your sales funnel to create upsells, and down sells, as well as order bumps by using templates and through only a few clicks.

There is inbuilt automation that will enable follow-up emails to be sent via your email marketing software. This follow-up feature enables you to create a marketing sequence to send an email depending on the action taken by the recipient of the email.

Creating a Facebook group for your business is another part of the sales funnel process. This will enable your members to interact with an exclusive community of people that are interested in your products or service.

ClickFunnels provides a complete conversion tracking capability that will show you the conversion rate for any of your sales funnels as well as the number of opt-ins and sales via Google Analytics.

The email autoresponder feature in ClickFunnels will provide feedback to enable you to follow up on leads.

To create a membership site on your landing pages you can use ClickFunnels for an easy and straightforward process.

At the end of your sales funnel you want the customer to pay without going through an extensive process. ClickFunnels provides a shopping cart as part of the platform and it integrates with PayPal and Stripe.

ClickFunnels will assist you in creating webinars and marketing videos through Funnel Flix.


ClickFunnels is the best sales funnel product on the market and Unbounce offers little sales funnel features. ClickFunnels is our winner in the sales funnel category.

ClickFunnels affiliate program

There is an affiliate program built into the ClickFunnels platform where every affiliate receives a 40% commission on all of the front-ends offers and $100 commission for sales that are One Funnel Away or sales that are concluded within 30 days of introduction.

New ClickFunnels’ Affiliates will earn 20% commission on purchases of ClickFunnels subscriptions that introduced front end buyers sign up for. The payment of subscription commission happens for as long as the subscriber is active.

Unbounce has a Partnership program to enable you to earn a 20% commission on recurring for every sale that occurs from your referral. New partners that sign up will earn you a 20% commission for the first 3 months. There is a partnership dashboard to enable you to track all commissions and transactions.

Unbounce pop-ups / sticky bars

The Convertibles feature in the Unbounce platform enables you to create sticky bars and overlays. Overlays are part of the base platform and can be modified to suit the theme of your website. The overlays allow you to have a pop-up call to action for user engagement and have a second bite at the cherry before the visitor leaves your site.

Sticky bars are bright forms to increase conversions by drawing attention to all your products or services. Sticky bars on the mobile version of your pages can target visitors who shop on their mobile devices.

Unbounce has put a tremendous effort into the sticky bars and popups and you have good control over their use.

ClickFunnels makes use of pop-ups but has not focused on the expansion of the feature.

ClickFunnels membership sites

ClickFunnels provides for membership areas to store secure information that can only be accessed by members that subscribe to this service thus enabling you to increase revenue.

Unbounce dynamic text replacement

Unbounce offers a feature to tailor the text on your landing page to match keyword parameters thus enabling your Pay per Click (PPC) campaigns to attach external variables to your website. When a visitor clicks on your advert it copies the headline to the advert thereby offering the visitor a streamlined experience. You can add keywords, SEO, and metadata to your ads to improve your ranking on search engines such as Google.

Unbounce vs ClickFunnels Pricing

Both platforms offer free trials.

ClickFunnels Pricing

ClickFunnels pricing plans are as follows:

  • The Startup Plan is $97 per month and provides access to the Funnel Hacker Forum and Funnel Flix
  • The all-inclusive Platinum plan is $297 per month and provides access to weekly peer review hackathons and Funnel Fli
clickfunnels plans


Unbounce pricing has three different plans for its landing page software:

  • The Essential plan is $79 per month if paid annually or $99 per month on a monthly subscription
  • The Premium plan at $159 a month when paid annually or $199 per month when paid monthly
  • The Enterprise plan costs $399 per month for annual payments or $499 per month on a monthly subscription


The pricing is competitive and Unbounce offers more plans than ClickFunnels. Considering the functionality offered by ClickFunnels we consider them to be the winner in the pricing category.

Final thoughts

Both the Unbounce and ClickFunnels platforms are worthy options when considering your online platform for your digital business.

The comparison between Unbounce vs ClickFunnels provides an insight into the different applications of the two platforms.

Choose Unbounce if:

  • You want Dynamic Text Replacement that allows you to add personalization to your landing page in a real-time solution using different custom keyword parameters
  • You want to easily create mobile-friendly landing pages with just a few clicks for improved conversion rates
  • You want to import and export functionality to transfer your pages in and out of Unbounce and publish them
  • You want Security with an automatic SSL encryption
  • You want A/B testing with test variations of your landing pages and elements

Choose ClickFunnels if :

  • If you are not tech-savvy and you are looking for easy to use software
  • If you want an auto-responder to increase your sales and help you get to know your customers
  • You want to create sales funnels to help entrepreneurs build the front-end and the back end of your entire sales system
  • You want to build affiliate programs that enable affiliates to drive more sales for commissions
  • You want a membership site to provide access to authorized members only
  • You want inbuilt automation or follow-up funnels such as an email autoresponder and texting feature to follow up on prospects and convert them
  • You want to do Upsells and Downsells for increased sales

The two different platforms are aimed at different businesses and provide expertise in two different areas. ClickFunnels provides a tremendous number of features that are efficient in the area of sales funnels and marketing your business online.

Unbounce is aimed at setting up landing pages efficiently using a multitude of tools and templates to convert visitors to subscribers or paying customers.

Although ClickFunnels is more expensive than Unbounce it offers more features and offers a comprehensive solution to your digital business.