Kartra is a worthy rival to the main players in the marketing software spectrum. Ready-made marketing campaign templates have been carefully developed by an experienced team and the features are smooth and abundant. Everything is covered to start an online business.
There are many moving parts in an online business. Gone are the days when you could get away with just a WordPress blog and some basic email software.
Today you need a variety of features to capture your audience. Webinars, funnel builders and chatbots services have all become part of the online business owner’s arsenal.
As more and more features have come on the market, business’s software arrangements have become increasingly fragmented with different providers for each feature. Kartra has attempted to solve this problem with its all-in-one e-commerce platform.
This Kartra review will assess each feature in their offering and determine whether the ‘whole package’ approach holds up. To quickly jump to each section click the links below.
Kartra Review: Pricing
After a $1 two week trial you have five options to choose from:
The price plans are essentially based around the size of your contact lists – the bigger they are and the more emails you send the bigger the price.
In our view, if you are a beginner start off with the Starter pack at $89 a month and work your way up.
There’s no point in getting a bigger plan until you nearing 2,500 contacts or emailing close to the threshold of 15,000. Likely you will reach this email threshold first.
The only exceptions to starting off on the bigger plans are of course if you already have an established contact list. Or you are offering more than 20 products from the beginning of your business.
Check out our Kartra pricing page for a more in-depth look at their pricing structure.
Ready Built Campaigns/ Funnels
Kartra has start to finish internet marketing campaigns in place and they are designed by Frank Kern – a man who has brought in a million in a day from online marketing campaigns. Essentially you get spoon fed a marketing system designed by one of the leaders in the field.
The most work you do in these campaigns is input your product name, and preferred pricing.
You can also create your own campaigns if you think they can rival Frank Kerns! Kartra use a drag and drop sequence builder which can allow you to automate email sequences and add customers to subscription lists in a personal way which helps increase conversions.
Taking more control of your funnel content will happen naturally as you gain experience but these templates a great base to start from if you are new to online marketing.
Landing Page Builder
An essential feature for any serious online marketing software provider these days. Landing page builders, specifically drag and drop landing page builders have been perfected in the industry already by Kartra’s competitors like Clickfunnels.
While the manual page builder is decent, we were more interested in the Kartra templates as these have been created by professionals and they have the biggest impact on conversions.
Kartra does a good job here with a wide array of templates to use.
Of course, if you fancy building out your own pages then you can do so easily as this is a responsive builder and Katra offer a good mix of instructional videos.
If speed to market is your main goal, then I would be going with these templates and making some minor color/wording adjustments depending on your preferences. A/B testing is built into the pages too which means the best performing version of your page will appear to your audience once they’re tested.
All these pages can connected to your website through a custom domain like;
Email campaigns still form the core of most online business to drive sales and awareness. Kartra recognize this and have put thought into their templated emails formats.
Calling it ‘Kartra Mail’ they offer a variety of pre-made email templates that make sure of countdown timers and testimonials to encourage clicks. They are creative and Kartra Mail can also automate your email sequence based on the behavior of your lead.
For example, a follow-up email can be sent to remind leads to finish their order if they exit when on the payment page. A pretty robust analytics feature can then measure the effectiveness of your email broadcasts.
In 2019 however, these are features we should expect from any decent marketing automation software. Their email deliverability rates are decent too which is a relief as many new marketing software platforms have issues in this area.
We are fans of the video feature here as it’s allows you to edit everything in one place. From a marketing perspective, this feature can add calls to action to any part of your video.
Say for example you mention a membership option halfway through your video. You can add an opt-in pop up at this specific time in the video for your audience to sign up. This way you can capture subscribers in the video without sending them to a new window.
This is important for conversions, the fewer steps to sign up the better!aption id=”attachment_950″ align=”alignnone” width=”785″] Kartra Video Stats[/caption]
On the analytics side, they provide a dropout graph showing you when your audience stopped watching your video or those who clicked through to your product page.
By using the Katra tagging feature you can then send personalized follow-up emails to advise those dropouts on what they missed or re-target them with a different offer.
Like other prominent marketing software platforms, Kartra has included a membership gateway as a feature.
Using a drag and drop builder you can build a secure branded portal where you provide exclusive courses or products to your premium customers. Multiple membership tiers with different price points cater for those of you looking to sell various products.
You may have heard of WordPress membership plugins like MemberPress that can do all these things. A basic package for MemberPress currently comes in at $10.75 a month.
If a membership site is your sole aim then this could be a better option but if you planning to promote it through email marketing and funneling then an all in one package like Kartra will make your life easier.
Every feature I have mentioned above is monitored and organized into a supplementary analytics page.
Performances of key elements like email campaigns, marketing page conversions, and video viewership are captured and displayed so you can see what areas need attention. It’s accurate too!
Karta, again like their benchmark competitor, Clickfunnels offer an integrated affiliate management system.
The most important aspect of affiliate tracking is ensuring affiliates are paid correctly and on time. Any divergence from this and you quickly lose affiliates trust and this affects your brand’s standing.
There are no nasty surprises with Kartra’s affiliate management software.
Affiliates are paid on time, you can pay them through trusted platforms like Stripe and Paypal and the screening process is self-explanatory.
A critical part of selling online is presenting a trustworthy checkout or payment page – if it looks unprofessional potential customers will exit without paying and never return!
That said no decent marketing platform should be providing poor checkout pages and processes in 2019. Happy to say Kartra don’t fall down on this basic requirement, their checkout system is smooth offering one click sales through Stripe and the pages have a smooth look.
You can display multiple payment options too which helps customers find the pricing plan that fits their needs. All the expected basic functions like one-click upsells and custom Thank You pages are also included.
This helpdesk feature is not something I have seen with other all in one platforms. Competitors usually have an integration built in with outside helpdesk providers like Zendesk. Any feature that eliminates the need for third-party software is very welcome!
The helpdesk essentials like a live ticketing system, live chat, and email reply system are all in place and here but I cannot say I have direct experience of using this feature yet.
A unique feature within the helpdesk is the customer history page – it can show you every query your customer has had in the past along with every interaction and a history of their sales. I
I can see some great uses for this feature. For example, one quick glance at your sales volume and you could make sure a quick personalized response is sent to any big spenders!
Kartra Customer Support
For a relatively new company, Kartra’s interactive customer support is quite good. They have a typical ticket system in place and a growing Q & A section which they hope will cover most customer questions eventually.
Turnaround times for tickets raised is approximately 24 hours.
Fast growing companies usually struggle to keep up with support demands as staff must be trained up. It seems Kartra are handling this consequence of growth pretty well.
Given the breadth of different features, they have their staff are knowledgeable across the board.
Maybe others have had different experiences, let me know in the comments.
If you only see yourself using one of these features early on like the funnel builder then you are better off signing up with a more funnel focused platform like Clickfunnels.
However, if your business is or will be using multiple features then Kartra will save you a lot of headaches in terms of cost and in getting multiple software platforms to work well in tandem with each other.
Not forgetting the quality of each feature also, especially their campaign templates, membership sites and webinar feature.
The $1 trial period should also iron out any uncertainty but if you are unsure about any features, just ask me your questions below in the message section.
Frequently asked questions
Clickfunnels is a drag and drop online software which helps you to create a series of web pages, called a sales funnel. These funnels are then used to lead your visitors to an eventual goal. This goal could be a sale, or signing up for a webinar or email list. No coding is required from the user when creating these sales/landing pages and template funnels for different goals are provided.
There are two offers with Clickfunnels – the basic Startup package which is priced at $97 a month and the premium service called the Enterprise package which is priced at $297 per month. For the Enterprise package you will be getting access to more landing pages and funnels along with the Actionetics software. Actionetics is an email marketing and CRM tool which allows you send out broadcasts, set up autoresponder emails, track open/bounce rates plus many other marketing tools.
Clickfunnels have been in business since 2014 (i started using it in late 2014) and it has over $50 million in sales. Its founder Russel Brunson is a well known internet marketer and author of the best seller, Dotcomsecrets. Clickfunnels has also been covered by news outlets like the Huffington Post and Forbes.