All in one affordable marketing platform. Released in 2017, Builderall has quickly established itself in the marketing software sector because of its ease of use and collection of practical features for online business owners.
Our Builderall review provides analysis on each feature in their two tier pricing plan.
Builderall are fast growing a reputation as a new force in the marketing software space but are they worthy of these plaudits?
Below, each feature is stripped down to discover if this hype is true.
By the end of our analysis you should be in a position to decide if Builderall is the best fit for your online business.
Builderall have developed a templated drag and drop page builder, popularised by Clickfunnels and they have matched their competitor in terms of the builder’s ease of use.
You can manually build a landing page in a matter of minutes or else use one of their many templates. Check out their range of templates in the screenshot below:
Every niche you can think of has been covered in these templates which should appeal to new online entrepreneurs looking to make a quick, relatively painless start.
A key feature which any site (landing page) builder must have in 2018 is a mobile responsive theme – i.e the screen size adapts to whatever device you are using.
If a builder doesn’t have this feature move on quickly!
For those of you who have used Clickfunnels, these templates and responsive website builder design will look familiar.
Buillderall are clearly using Clickfunnels as their inspiration!
Builderall begin to differentiate their offering from their competitors with this application feature..
Again using a drag and drop feature, you can create a full functioning app in under an hour which can then be downloaded on the Apple and Android app stores.
It was only recently that creating a app was a complicated, expensive process which was invariably outsourced.
This Builderall app creator gives autonomy back to the business owner to create apps at a very cheap price.
Adding an application to your business’s footprint will also add credibility even it only has basic features.
Like the website builder they also offer templates for a variety of niches so you have an app set up and published on day one of your website.
This Builderall app will not be the most sophisticated app you will see but I would expect this to improve as this young company adds better functionality.
Builderall’s email marketing software, named Mailing Boss will allow you unlimited emails for up to 10,000 contacts with an autoresponder function and email automation. This is available in their standard $29.90 package.
So how does that look comparatively speaking to its main competitors?
With Clickfunnels, you would have to upgrade to their premium Etison Suite package to use their email automation software at a price of $297 a month.
Active Campaign for example would be in the region of $111 a month for 10k contacts at a minimum.
In terms of price Buiderall is out in fron.
In terms of functionality, Mailing Boss has all the features you would expect from modern email marketing automation software.
You can send highly customised email campaigns segmenting your audience by age, interest, or age. A feature called smart segments will also allow you to re-target leads based on their previous interactions with your campaigns.
Like Clickfunnels there is an A/B testing feature – of critical use if you want seriously improve your conversion rates.
There is also an email template engine, much like the landing page builder. It allows you to customise the layout of each email in your sequence.
The template is pretty basic to start off with but you can quickly make a highly customized email sequence as there are dozens of drag and drop features in this template.
A key concern for any email marketing software is the email deliverability.
How many of your emails are reaching your lead’s inbox? How many went to spam? How many didn’t even make it the spam folder?
MailingBoss is new software and there have been issues in the fledgling Builderall community with emails reaching gmail accounts.
This typically occurs when Gmail encounters new software on a mass scale.
Builderall have recognised this issue and released an update in July 2018. Open rates for users have been going up since this release but it is an ongoing issue.
Currently as of December 2018, Buiderall are offering a pretty amazing deal – you can sign up to a MailingBoss Lifetime Account which will allow you capture and send unlimited emails…for life!
They are charging $50 for this lifetime deal which can be accessed here. I’m not sure how long this deal will last so if you are interested, I would get on it soon. Unlimited emails for life is a crazy offer!
True to their word about being an all in one platform, Buiderall also allows you to buy a domain and set up your website on their blog builder. This means there is no need to use the WordPress blogging platform.
Now you can look at this in two ways…
1. It’s super convenient for everything to come under one roof in the Builderall platform.
2. Using a platform other than WordPress could be risky. What if Buiderall went out of business for example? Could your website potentially be lost if the company folds as it falls under Builderall software?
I guess there is a slight possibility of this occurring given it’s a new company. Looking at their month on month user growth, I would doubt this happening.
Regarding the blog builder’s functionality, I have no issues. It’s as straight forward as WordPress when adding text to titles, URLs and descriptions – nothing fancy.
Another feature Builderal have managed to pack into their $29.90 offering is a Webinar hosting service. Before looking at its capabilities it’s worth noting what other webinar hosts charge:
All are more expensive and they are not offering the all in one Builderall package. The closest in terms of features would be Get Response who include email marketing and automation and CRM feature.
In terms of Buiderall’s more traditional competitors, Clickfunnels, they do not have this feature. As a Clickfunnels user, you must integrate with a preferred third party like Gotowebinar or Webinarjam.
A bit messier and more expensive as it means you will be using multiple providers software.
The Buiderall webinar function itself is generous in that you can host up to a 1,000 people in one webinar.
Typically, webinar hosts have price packages starting off with 100 attendees but Buildrall have ignored this and provided ample capacity in their standard $29.90 package.
As a comparison, GotoWebinar only allow 100 attendees at their $89 price point.
Other features like the webinar statistics and incorporation with the email marketing software,
Mailing Boss runs smoothly and no glitches have been encountered so far.
Builderall’s webinar also incorporates a fast growing innovation into its set up – chat bots.
A feature called Ghost Users allows you to schedule comments on your webinar for certain times to get conversation flowing.
The theory being that people are more comfortable speaking if they see others go first.
Having hosted a few webinars in my day it’s a great crutch to have as quiet webinars are awkward!
While Builderall’s animated video tool is a nice additional feature, I don’t think they really see it as part of their core offering.
The animated objects and characters you can choose are basic and there could be more of them but I guess Builderall can add to this feature in time. The loadspeed could do with updating too.
If you feel like creating some simple marketing and sales videos than this tool will do the trick and they offer some in depth tutorials to get you up to speed.
If you see animated videos has a big part of your business, I would consider more developed software like Animaker.
The Builderall click map allows you to see where visitors are clicking on your website by way of a heat sensor animation pictured below.
The more clicks an area get the brighter the click map. This can show you popular links on your page and more importantly unpopular links.
I’ve seen immediate benefits with this feature as it showed me multiple visitors were clicking on images on my page expecting to get redirected to my affiliates.
I had not installed hyperlinks on these images though so nothing happened when they clicked!
You can be sure I quickly added links when I saw this! It’s a feature I didnt know I needed until I used it!
From a branding and digital promotion perspective, I think Buiderall’s design studio offers a lot of value.
The feature has loads of template marketing image mockups like the ones in the screenshot below.
You just have to upload your logo or brand and it will be inserted into the blue space.
Really helpful and easy editor to use and it adds a lot of credibility when your brand is presented with a clean professional marketing image for ebooks, blog posts etc.
The Builderall presentation builder is not something I am going to dwell on. It doesn’t really add much to my business as I use powerpoint presentation for webinars.
I’m very familiar with Powerpoint and know to create decent presentation quickly. I also have no issues combining this Microsoft feature with Builderall webinars.
The presentation builder is useful in that it means everything is in one place when you are doing webinars.
It’s not a big deal if you are comfortable with Powerpoint or Canva and want to combine these with Builderall’s webinar feature.
Builderall have 2 main pricing packages:
Digital Marketing Package – $29.90 per month
Builderall Business – $49.90 per month
While there is also a basic package called ‘Web Presence’ for $9.90 it doesn’t offer anything that you couldn’t set up in WordPress for free with a couple of plugins. Therefore I only consider the Digital Marketing and Business packages.
At $29.90 and considering the features on offer, Builderall’s Digital Marketing package is one of the cheapest platforms you will find.
A website builder with a full email autoresponder system, app builder, and mockup editor will easily cost you upwards of $100 elsewhere because you will be combining different providers.
Builderall has everything in one place.
The Builderall business adds in a Webinar function, ready to go sales funnels and the option of promoting builderall as an affiliate.
For a young company, Builderall are doing quite well with their customer support structure. Typically, fast growing business’s struggle to keep up with the influx of customer queries with inexperienced customer support teams.
Problems highlighted by customers are often brand new problems that the young business hasn’t faced before so it takes time to the support team to get efficient.
Builderall offer a variety of options to combat this common problem.
Tutorial videos on demand , facebook support groups, and certified partner training are all in place here along with the standard ticketing supprt system.
A patient user can find solutions to most of their Builderall problems without the need to contact the support teams and even when you do expect decent response times of around 24 hours.
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