Webflow Pricing: Which Plan Should You Get?


This post may contain affiliate links. Learn more in our disclosure. 

Webflow Pricing: Which Plan Should You Get?


Published by Today Testing Team

Last Updated on April 26, 2022

Trying to understand Webflow pricing and all the different plans they have to offer?

Thanks to website builders like Webflow, designing a high-quality website is no longer an expensive, involved task. 

Webflow has a lot to offer: like most website builders, it helps you create responsive website designs without using much code. But it goes a step further to integrate a content management system that suits the needs of designers, editors and developers. In other words, it allows you to work with your CMS as you design. 

But that’s not the only Webflow selling point — there’s a lot of great features included with this website builder. But that also doesn’t mean Webflow is for everybody.

As with any software, there are pros and cons to it but when all’s said and done, choosing any software often comes down to one thing: Cost. Or more specifically, value.

How much does Webflow cost, and will you get your money’s worth? 

That’s the question I want to answer in this post. So let’s get started.

Table of Contents

An Overview of Webflow Pricing

There are two Webflow plans: Site plans and Account plans.

Each of these plans further branch into two categories. 

  • Site plans
  • Website plans. This has 3 price tiers: Basic, CMS, Business, Enterprise
  • Ecommerce plans. This plan also has 3 price tiers: Standard, Plus, Advanced
  • Account plans
  • Individual. There are also 3 price plans under this plan: Starter, Lite, Pro
  • Team. Price plans under the team plan include: Team and Enterprise

One thing that stands out about Webflow’s pricing is that it is designed to work with businesses of all sizes. There is something for everyone in there. 

In addition, the commerce plans are designed to graduate you from the site plans organically. For instance, if you start off with a CMS site plan and shortly after decide you want to go into ecommerce, you can simply move over to the Standard plan because Webflow makes it that easy.

An In-depth Look At Webflow Plans

Webflow Account Plans

Webflow account plans fall under individual and team plans. These plans have different pricing tiers under them. The individual plan has Starter, lite and pro while the team plan has pricing for team and enterprise. 

Account plans support “projects”, which are websites hosted on a .io domain. If you need to host an account on a custom domain, you need to subscribe to one of Webflow’s site plans.

Individual Plans

Freelance web designers who work solo would do well on Webflow’s individual account plans. You can build between 1 account on the starter plan, to unlimited accounts on the pro plan.

Starter Plan

The starter plan is free and supports up to 2 projects. It also supports client billing, which means that every month, your clients can pay your fees through Webflow. Although you can publish the sites to a .io domain, you can only publish 2 static pages. Other limitations under this plan include: it doesn’t support white labelling or project passwords, nor does it allow code export or project transfers.

Lite Plan

You can do more things on the lite plan such as publish up to 100 static pages, export code, transfer projects, and publish up to 10 projects, all for $24 per month. If you pay annually, you can get all of these features for a discounted price of $16/month. Unfortunately, just like the starter plan, the lite plan does not support white labeling or site password protection.

Pro Plan

The pro plan costs $42/month (or $35 for annual payments) and is a great plan for freelancers who don’t want to handle unlimited projects. This plan supports code export, project transfers and up to 100 pages. unlike the starter and lite plans, it also supports white labeling and site-wide password protection.

Team Plans

Webflow’s account plans’ team plans are great for teams that need to collaborate on projects, such as agencies. Here’s what you’ll pay for each plan:

team plans

Team Plan

The team plan allows smaller teams to work on unlimited projects. It comes with everything you get on the individual pro plan, in addition to a collaborative dashboard. Just like the pro plan, it costs $42 per month or $35/month for yearly payments.

The Enterprise Plan

This is a fully customized plan meant for companies that want Webflow to be customized to their needs. It comes with all the features you get on the pro plan, in addition to any feature you may request to be customized for you.

Webflow Site Plans

As earlier mentioned, Webflow site plans have a website component and an Ecommerce component.  

Both of these components are similar in that they allow you to connect a custom domain, but they are different in that: 

  • Site plans are made for anyone who wants to connect a custom domain to a site that doesn’t run ecommerce. Think of a basic personal site, a blog/content site or a high-traffic business website. 
  • If your site is content-driven and doesn’t involve any checkout processes, Webflow’s site plans may just be what your business needs. 
  • Ecommerce plans on the other hand are made to support domains that require checkout. In other words, if you want to sell stuff from your domain, the Ecommerce plans would be the right place to start.

Website Plans

Pricing for site plans is as follows:


At $12 per month, this plan is good for personal sites that do not require a CMS. With this plan, you only get 50gb of storage (which isn’t all that shabby for a personal site). You are also allowed up to 25,000 visits per month to your site, which again isn’t all that bad when you are getting started. Although visitors can submit forms, you are only allowed up to 100 form submissions, which doesn’t leave you much room for aggressive lead generation. If you need to collect more contacts, you have to pay $1 per extra 100 submissions. Also lacking under this plan are team slots, meaning you cannot collaborate with other content creators on your site. The site search feature is also absent; therefore, visitors cannot search for content on your website. 

The basic plan has no CMS function. If you want a CMS, start with the CMS plan or higher depending on your site’s traffic.


This plan costs $20 per month (or $16/month paid annually) and supports up to 100,000 visits, 1000 form submissions, 200 GB bandwidth and 3 content editors. Although this plan has a CMS function, you can only store up to 2000 items in your DB, which may be low depending on the size of your portfolio. 

CMS refreshes at a rate of 60 RPM allowing you to automatically add or delete items. Webflow’s Rest API gives you the option to connect to an external data base. 

Thankfully, the CMS plan supports a site search feature, which automatically indexes your site every 72 hours or manually every 24 hours. To get better automatic and manual indexing rates, you’ll have to explore the business plan.

Business Plan

This plan costs $45 per month or $36/month for yearly payments. It supports 5 times the traffic (500,000) and 5 times the database items (10,000) you get under the CMS package, which I think is quite generous for that price. Other upgrades include: 400 GB storage, 10 content editors, automatic site indexing every 12 hours and manual indexing every 1 hour and CMS requests per minute of 120 RPM. 

In a nutshell, this plan is built with bandwidth, scaling and speed in mind, and is therefore a good option for dealing with the demands that come with high web traffic.

Enterprise Plan

If Webflow’s website plans sound like they’d work for your business but you have slightly more demands than the business plan can fulfill, go for the enterprise plan. You can negotiate your monthly traffic limits, API requests and content editors. You also get unlimited form submissions, 

‍The enterprise plan has additional features such as customized billing, extra security layers like SSL certificate and security headers, dedicated customer support with customized SLAs, training and onboarding for team members.

Ecommerce Plans

‍Ecommerce plans come with features essential for building successful ecommerce websites, such as checkout pages, shopping cart, marketing, inventory management and shipping. 

Webflow’s ecommerce plans have three price levels:

ecommerce plans


This plan costs $42/month or $29 per month if you pay yearly. It is suitable for new or small businesses handling up to $50,000 in revenue yearly. It supports 3 staff accounts and listing of up to 500 items. Unlike the other plans, it doesn’t support unbranded email, and it attracts a 2% transaction fee.  Paying for the standard plan will also give you access to all the features in the CMS site plan.


Webflow’s ecommerce plus plan costs $84 monthly and is meant for businesses bringing in up to $200,000 in annual revenue. If you pay an annual subscription, you will get a discounted price of $74 per month. Under this plan, you will get access to all the features from the business plan, in addition to 1000 product listings (and their variants), and 10 staff accounts.


This plan costs $235 per month or $212/ month for annual payments. This plan is designed for large-volume businesses bringing in more than $200,000 in revenue yearly. You can list up to 3000 products and manage your site with up to 15 team mates. Just like the plus plan, the advanced ecommerce plan has no transaction fees, and also comes with features from the business plan. 

All the above ecommerce plans support the following design, marketing and payment features: 

  • Design customization. 

This includes customized product fields, checkout, shopping cart, email and CMS. The ability to customize all these elements gives you control over the look and feel of your shop, all the way from product listing to your email communication with customers. 

  • Marketing integration 

This allows you to integrate Google Shopping, Google Analytics, MailChimp, Facebook and Instagram to your store. with these integrations, you can sell from social media, conduct email marketing through MailChimp, collect user behavior data through google analytics and market on google through google shopping. Additionally, if you have other marketing tools that do not pair natively with Webflow, you can integrate them manually by adding custom code to your website.  

  • Payment support 

This includes benefits such as automatic tax calculation. Webflow also supports payment gateways such as Stripe and PayPal. In addition, if you want to use your stored information to make payments, you can use ApplePay or other web payments.

Can You Cancel Your Webflow Subscription?

Yes. You can cancel your Webflow subscription by following these steps: 

  1. From account settings, navigate over to billing info. 
  2. Click “cancel plan” on the bottom of that page. You will be prompted to give a reason for cancelling your account. 

Once done, your account will automatically be downgraded to the starter plan, which is free and allows you to work on 2 projects.

Does Webflow Have A Free Trial?

Yes. Not just a free trial but a free plan! 

Webflow’s starter plan (which is under individual account plans) allows you to test out the software’s features while working on two completely free projects. 

The free plan has some limitations. For example, it doesn’t allow you to white label, transfer projects or export code. But if you are satisfied with your free trial, you can access these missing features once you upgrade to the paid plans.

webflow free trial

Webflow Likes and Drawbacks


  • It provides a lot of design features and tools such as templates to work with
  • It can build all types of sites: from simple blogs, to CMS-based marketing sites, to large ecommerce websites 
  • The ecommerce plans come with multiple payment and marketing features. 
  • Webflow has powerful design tools that allow you to achieve more, faster, but still get results that rival code
  • The variety of plans make it a great software for a wider target market
  • Webflow provides secure hosting 
  • Helpful customer support


  • The plans can be confusing 
  • Users require a learning curve to take full advantage of all the features 
  • Some plans limit traffic and form collection 
  • The ability to customize code is limited

Conclusion: How Much Does Webflow Cost?

To conclude, here is a recap of what we just discussed: 

Webflow has two main plans: Account plans and Site plans. 

Account plans allow you to work on website design projects on Webflow (either as an individual or collaboratively as a team), but do not allow you to connect to a custom domain. This means that you can create many websites, but you can only connect them to a .io domain. 

Individual account plans cost between $24 to $42 per month, although the starter plan is completely free. The team account plan costs $42 per month. If you are running an enterprise team, you can get a plan customized for you. 

Site plans allow you to connect a single website (either a regular non-ecommerce website or an ecommerce site) to a custom domain. Site plans also support content management (CMS) and ecommerce. 

Pricing for non-ecommerce site plans ranges from $15 to $45 per month, while ecommerce site plans costs between $42 for the lowest tier and $235/month for the top tier.

Want to see how Webflow pricing stacks up against other site builders? Check out some of our popular pricing guides below: