Kajabi Pricing (2021) - What Plan Suits Your Business?

kajabi pricing

 Published by Al Rose  Last Updated on November 8, 2021 by Today Testing Team

Trying to figure out the most suitable Kajabi pricing plan for your company?

We break down the main differences in each of the three Kajabi plans so you can make an informed choice. 

The quick details: Kajabi provide the Basic plan at $149 per month, the Growth plan at $199 per month and the Pro plan at $399 per month. You get 20% if you pay annually as one lump sum payment.

You can test out the Growth plan on a 14 day free trial which you sign up through the links on this page. 

After the free trial, you can upgrade to the Pro plan or downgrade to the Basic pricing tier before signing up fully and you can also get your money back if you cancel your subscription within 30 days of making your first payment if you change your mind.

For a short period ending in November 2021, we have secured a special deal to extend Kajabi’s free trial from 14 days to 30 days for our readers. If you are interested in this special offer, click here for registration details

Let’s check out what each Kajabi plan has to offer below.

Kajabi Pricing



Per month

($119/mo when paid annually saving $360 a year)



Per month

($159/mo when paid annually saving $480 a year)



Per month

($319/mo when paid annually saving $960 a year)

Kajabi Basic Plan at $149 per month ($119 per month when billed annually)

As a starting point, the Basic Kajabi plan provides access to 3 Products and 3 Pipelines.

A Kajabi Product is the asset you plan to offer digitally so this includes online courses, membership areas, resource centers or communities. 

Pipelines are optimised content marketing and sales funnel sequences that have been automated and streamlined so you don’t have to build from scratch.

A high converting sales funnel for selling online courses can be built with a few links with Pipeline, therefore.  

Get Free Kajabi Bonuses For Your Free Trial

We have a number of free trial sign-up bonuses for Today Testing readers including step-by-step training on profitable product launches from Kajabi’s experienced tech team and a free 1 to 1 Customer Success Call with a Kajabi expert. 

Click here to see the bonuses available when you sign up for a free trial through our links.

You are limited to 1 website and 1 admin user at the basic plan level but this should suit most entry level entrepreneurs and business owners. These are built with their responsive website builder and they can take the form of a membership site if you wish. You are also restricted to 10,000 Contacts at this level. 

The more important feature constraint to watch for though is Active Members which is set at 1,000. Active members are contacts that have logged on their account with you within the last 30 days. 

This would be the more likely feature to reach your limit on. In reality though, if your online business has over 1,000 active members, you should be able to afford the $50 step up to the Growth plan.  

Additional features to note would be 0% transaction fees. Many competitors charge roughly 5% at the base plan level so this is a noteworthy perk of their Basic Plan. 

Unlimited landing sales pages and marketing emails are also offered at this tier, another important perk when you are trying to build your audience.

Kajabi Sign Up Process

Kajabi requires users to input their email details in stage one and then you are brought to this page you see in the screenshot. 

Here you must put in your credit card details and Kajabi will charge once the free trial period is over. Currently, a 14 day trial period is available through the link below. 

If you sign up for the Growth or Pro plan, you can simply downgrade to the Basic Plan at the end of the trial period before becoming a full member.

All the major credit cards are accepted including Visa, Mastercard, American Express and Discover

A deeper look at the feature list can be found in our Kajabi review article. 

Growth Plan at $199 per month ($159 per month when billed annually)

The Growth plan tier provides more volume in every feature.

Products and Pipelines are increased and 10 admin users can work on the website. Most importantly, you get a bump in the active user limit to 10,000 while contacts increase to 25,000. 

Advanced automations allow you to drill down further in your automated targeting. Specifically, an ‘Only If’ filter is added to your automation conditions so you can customize your reach further in your email marketing campaigns or digital product posts. 

The Growth Plan adds the affiliate program feature at this tier too which means you can use your audience to help grow your business.

Simply give them a share link which they can use to bring leads to your site and pay them a percentage for every referral that becomes a customer. 

As is standard in all software packages, you get added customer support as you go up the tiers with 24/7 chat support offered with the Growth Plan. 

Growing companies looking for more brand independence can also benefit from the option to remove the ‘Powered by Kajabi’ page display with this plan.

Pro Plan at $399 per month ($319 per month when billed annually)

The Pro Plan features increases are pretty self explanatory – all your limits are increased in Products, Pipelines, emails and contacts/users.

The Pro Plan gives you the allowance to use Kajabi’s software on three websites.

The Plan is targeted at digital agencies managing a few companies’ online presence and successful business owners who are broadening their site portfolio. 

The code editor is the other noteworthy feature that Kajabi offers at the Pro Plan level. Companies can therefore fully customize specific parts of the Kajabi software like the email marketing campaign templates to suit their online business.

Kajabi Access (Add On of $99 per month)

The Kajabi Access add-on provides a selection of additional features to users. 

Firstly, you get six 1-to-1 Success Sessions with a Kajabi Customer Success Manager. As Kajabi experts, they can proactively help you achieve your business objectives through the platform.  These sessions last for 45 minutes each. 

Membership of the Kajabi Access plan also doubles your feature offerings. So instead of 3 Products and 3 Pipelines with the Basic Plan, you have access to 6 Products and 6 Pipelines with the Basic plus Access plan.  

Kajabi Access is available to add to any Kajabi plan for $99 per month and it can be used with either monthly or annual plans. For example, adding Kajabi Access to your Basic plan would mean you pay $248 per month ($149 + $99). Access can also be added at the Free trial stage for testing if you are a new customer.

Additonal benefits of the Kajabi Access plan include early access to new Kajabi features through Beta launches and the ability to use the custom code editor to peronalize the layout of your website.

Pricing Summary

How much does Kajabi cost? Here’s a quick pricing recap below:

  • Kajabi Basic plan is $149 per month.
  • Kajabi Growth plan is $199 per month.
  • Kajabi Pro plan is $399 per month.



 Video Synopsis


A quick overview of the pricing plans as outlined in the article.

Still Not Sure Which Way To Go, Get Some More Clarity By Leaving Your Questions Below.​

14 thoughts on “Kajabi Pricing (2021) – What Plan Suits Your Business?

  1. Bob Johnson Reply

    If I start at the low end can I upgrade?
    What the method of payment choices?
    Can I use PayPal Credit?

    • Today Testing Team Reply

      Hi Bob,

      Yes, you can upgrade or downgrade plans at any time during the month. In terms of payment methods, it is credit/debit card so Visa, Mastercard, Discover or American Express. You can’t use paypal credit at this time. If you have any more questions, please let me know.

      Best wishes,

    • Today Testing Team Reply

      Hi Bilal,

      thanks for reaching out. FOr me and a few others, the main limitation of the forms’ element is that it is difficult to edit and customise. Kajabi’s forms are nice and tested for conversion but some people like to add little touches to a checkout page or client registration form and to do this, you will need add some script. Check out this member for an example of adding code to checkout pages https://help.kajabi.com/hc/en-us/community/posts/360049578334-How-to-Embed-your-Checkout-Forms-in-Your-Own-Landing-Pages In terms of events, i dont find any issues with them. Events are ‘a date and time with a sequence of emails that revolve around it.’ There are no usage issues that i have found. if you have other questions, please just ask. thanks, Al.

    • Today Testing Team Reply

      Hi Janet, A free account does not exist with Kajabi, did you mean free trial? You can use your own domain on a trial yes and at each pricing tier inclusing basic. Hope that helps

  2. Susan Reply

    I’d like to try the 14 days free trial but it looks like the only option is for the “Growth” 199/mo version and NOT the “Basic” 119/month version. That is WAY out of my budget as a new business. What is the point of trying a superior version if I won’t have a clear sense of how it works? Is this just an upsell right off the bat?

    • Today Testing Team Reply

      Hi Susan,

      No, Kajabi wants you to see a fuller range of their features by only offering trials on the Growth Plan. You can downgrade to the Basic plan once you have finished your trial so you will not pay this higher $199 if you don’t want to.

  3. dan Reply

    Hi, how long are each of the 6 one-to-one coaching sessions with a Kajabi expert when ordering the Kajabi Access plan?

  4. barry newman Reply

    Hi, I am recording my content using screenflow. Can I imbed the screenflow video into the Kajabi system? My mini course has already been formated and I will not require their customised templates.

    • Today Testing Team Reply

      Yes, you can use screenflow with Kajabi. Kajabi actually uses screenflow on their own screen recordings! Get in touch with support once you are setup if you are having issues.

  5. Marita Brereton Reply

    Can you move an established website to Kajabi? Is there a one-time lifetime payment option?

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