Unbounce Pricing & Plans: Cost for Every Plan (2022 Update)

Unbounce Pricing & Plans (2022 Updates Including Special Offer)

unbounce pricing

Published by Al Rose

Last Updated on April 26, 2022 by Hanah Alexander

What is the best Unbounce pricing plan for your business? 

We provide a detailed summary below on the main feature differences in Unbounce’s three pricing tiers so you can make an informed decision that gets you the best bang for your buck. 

As a starting point, free Unbounce trials of 14 days are offered at the Launch, Optimize and Accelerate plan levels which you can start by clicking here.

For a short period ending in early 2022, we have arranged a special offer with Unbounce which gets our readers 20% off for the first 3 months. If you are interested in this special deal, click here for sign-up details

For those of you looking for a quick and accurate decision, check out our summary pricing information table below for key facts on the landing page software.

Table of Contents

Unbounce Pricing For Smart Builder +

Launch

$90

Per month

($81/mo when paid annually saving 10% a year)

     √ Smart Builder

     √ Optimized Page Sections

     √ Style Guide

     √ Design Assistant

     √ Copy Insights

     √ Builder Grid

     √ Mobile Breakpoints

     √ Mobile-Responsive Design Targeting

     √ Multi-Device Page Preview

     √ Conversion Goals

     √ Infusionsoft Integration

     √ Integrations & Webhooks

     √ Smart Traffic

     √ Visitor Attributes

     √ Time-To-Learn

     √ Conversion Mapping 

     √ Smart Traffic Insights

     √ Smart Traffic Reports

     √ Classic Builder

     √ Accelerated Mobile Pages
(AMP)

     A/B Testing

     √ Dynamic Text Replacement
(DTR)

     √ Popups & Sticky Bars

     √ Advanced Targeting &
Scheduling

     √ Fully Customizable Templates

     √ Real-Time Conversion Analytics

     √ Speed Boost

     √ Auto Image Optimizer

Optimize

$135

Per month

($122/mo when paid annually saving 10% a year)

     √ Smart Builder

     √ Optimized Page Sections

     √ Style Guide

     √ Design Assistant

     √ Copy Insights

     √ Builder Grid

     √ Mobile Breakpoints

     √ Mobile-Responsive Design Targeting

     √ Multi-Device Page Preview

     √ Conversion Goals

     √ Infusionsoft Integration

     √ Integrations & Webhooks

     √ Smart Traffic

     √ Visitor Attributes

     √ Time-To-Learn

     √ Conversion Mapping 

     √ Smart Traffic Insights

     √ Smart Traffic Reports

     √ Classic Builder

     √ Accelerated Mobile Pages
(AMP)

     A/B Testing

     √ Dynamic Text Replacement
(DTR)

     √ Popups & Sticky Bars

     √ Advanced Targeting &
Scheduling

     √ Fully Customizable Templates

     √ Real-Time Conversion Analytics

     √ Speed Boost

     √ Auto Image Optimizer

Accelerate

$225

Per month

($203/mo when paid annually saving 10% a year)

     √ Smart Builder

     √ Optimized Page Sections

     √ Style Guide

     √ Design Assistant

     √ Copy Insights

     √ Builder Grid

     √ Mobile Breakpoints

     √ Mobile-Responsive Design Targeting

     √ Multi-Device Page Preview

     √ Conversion Goals

     √ Infusionsoft Integration

     √ Integrations & Webhooks

     √ Smart Traffic

     √ Visitor Attributes

     √ Time-To-Learn

     √ Conversion Mapping 

     √ Smart Traffic Insights

     √ Smart Traffic Reports

     √ Classic Builder

     √ Accelerated Mobile Pages
(AMP)

     A/B Testing

     √ Dynamic Text Replacement
(DTR)

     √ Popups & Sticky Bars

     √ Advanced Targeting &
Scheduling

     √ Fully Customizable Templates

     √ Real-Time Conversion Analytics

     √ Speed Boost

     √ Auto Image Optimizer

Launch Plan at $90 per month ($81 per month if billed annually)

The Launch plan is aimed at entrepreneurs and small businesses who are starting off in online marketing. 

Unbounce is generous in their feature selection at this entry-level pricing tier. Unlimited landing pages and  popups/stick bars can be used with the Launch plan which is a significant benefit for companies new to online marketing. 

Monthly traffic limits could be an issue with this tier as it is set at 20,000 unique visitors a month

Critically, you only get 500 Conversions with this Launch Tier. Conversions occur when a visitor completes a goal like clicking on a call to action button or finishing a lead generation form. For many users, Conversions is the likely area where you will run out first and need to upgrade to the Optimize tier. 

Unbounce also gives full access to all their customizable landing templates and popups with this plan. Again, this feature is typically restricted to higher tiers with many providers. They have been tested for convertibility  and are specific to various campaigns like lead generation, product launches and they are also designed according to different business industries. 

Sometimes you may want to create landing pages campaigns in a different time zone or on a specific email marketing release schedule. Or you want to publish when you are not near a computer. You can schedule these launches with the Launch plan. 

The advanced targeting feature also allows you to target people specifically by city or country or specify what customer see based on their cookies history.

These templates are combined with the drag and drop Unbounce landing page builder which lets you create sales pages in any form you want.  Your branding can be displayed with this tier across all landing pages using the Style Guide function.

The Smart Builder is also included which acts as an alternative landing page builder that uses machine learning and AI to create higher converting landing pages. Copy Insights will then recommend conversion-optimized headings based on the content you are writing.

In terms of mobile optimization, Unbounce offers mobile breakpoints with the Launch plan. This means landing pages designed for desktop are automatically optimized when viewed in mobile meaning you don’t have to make any changes. 

Unbounce fully integrates with all prominent software platforms through the Launch using Zapier and it integrates directly with software like Mailchimp and Shopify. 

Full customer support can also be received. Phone, email, and live chat are all available with the Essential Plan. Often, you are limited to email support at lower price tiers so this is a nice perk. 

Client Sub-accounts are unlimited meaning you can manage your different clients from one account.

Launch Plan Restrictions

 

AMP Landing Page Platform

Accelerated mobile pages (AMP) are only available at the Accelerate plan level upwards. In terms of mobile ads, they can help engagement and convertibility. If you are mobile focused, it could be worth checking the conversion rate at both tier levels and seeing if any increased conversions with AMP pages is worth the increased monthly fee of the Accelerate level.

Domains

Unbounce landing pages can only be used on 1 website with the Launch plan.

Users

You will only get two unique User logins with this Launch plan.

Optimize Plan at $135 per month ($122 per month if billed annually)

The biggest difference at the Optimize plan is the Conversions double to 1,000 from 500. Also, visitor limits are increased from 20,000 to 30,000 per month.

Upgrading to Optimize will typically be a natural progression as your business grows and you create more campaigns and popups to cover your increased reach and audience.

Unbounce provides full access to A/B split testing at the Optimize plan level which is a noteworthy benefit. 

It is a critical component in making progress with your landing page conversion rates and is a feature that many companies will upgrade for with other landing page software. 

Smart Traffic also becomes available at this tier. This feature automatically connects your audience with their best converting landing page variant based on previous results from previous visits.

When turned on, Smart Traffic will automatically start gathering data on the best way to route your visitors based on timezone, geotargeting, device type, and other converting attributes. It will also generate insights and reports so you can easily see what actions need to be taken to increase conversions. 

Unbounce stats show Smart Traffic has a 30% conversion increase compared to normal a/b testing on landing pages.

Dynamic text replacement lets you personalize your landing page content which really helps conversion rates. It works by updating your ads and landing pages with keywords that are most relevant to what your user searched for

Domains allowed is also increased from 1 to 5 and unlimited users can login into the Unbounce account.

Accelerate Plan at $225 a month ($203 per month if billed annually) and other plans

The Accelerate plan provides all Unbounce’s features increasing the monthly Conversions quota to 2,500. The monthly unique visitor limit is also increased to 50,000

The only other feature that becomes available at the Accelerate plan is Accelerated Mobile Pages (AMP). Your mobile landing page speed will be vastly improved with AMP, increased ad performance and conversions. 

If higher plan limits are required, you can arrange to upgrade to Unbounce Concierge Plans which include personalized onboarding and full implementation support whenever required. You will need to book a demo with a support team member to upgrade to these tiers.

To see a further breakdown on each feature, check out our Unbounce review page. 

Remember, you can get a 14-day free trial by clicking the button below.

Likes

Drawbacks

Unbounce Pricing For Smart Copy

Starter

$0

Per month

Growth

$49

Per month

Unbounce Smart Copy Free Plan

Unbounce’s AI-powered copyrighting assistant helps improve your landing page messages and adverts for higher conversions. 

When you Smart Copy to re-write or develop a piece of content, that counts as 1 Conversion. You are limited to 5 Conversions with this Free  Starter plan.

A Profile is a collection of data about your product or company. Product/brand description, the target audience would be some of the data included in a Profile. Smart Copy will generate content relevant to your offer based on data included in this Profile. 

This Free plan also includes over 45 Smart Copy Templates which you can use to build your ads and landing page offers.

The Expander features will automatically create new content for your offer while the Remix will repurpose existing content.

Smart Copy will create the copy in 6 languages including English, German, Dutch, Spanish, French, and Portuguese, and no credit card is required for this free plan.

Unbounce Smart Copy Growth Plan at $40 a month ($25 per month if billed annually)

Both the Conversions and Profile features become unlimited at the Growth plan level. 

The beta version of Unbounce’s Writer feature is also added. This is a long form writing function that lets you write, edit and save content for your landing pages within the Unbounce application.

Don’t forget there’s a 14-day free trial when you click the button below.

 Video Synopsis

 

A brief overview of the Unbounce pricing plans as mentioned in the article.

How do Unbounce pricing plans stack up against other site builders and landing page builders? Check out some of our popular pricing guides:

Still Not Sure Which Way To Go or Which Pricing Plans to Choose? Get Some More Clarity By Leaving Your Questions Below.

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