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Unbounce Pricing & Plans (2024 Updates Including Special Offer)
High-converting landing pages improve lead generation, conversion rates, user experience, and user engagement. However, building these landing pages is not easy, and this is where automated tools like Unbounce come in handy.Â
Unbounce is an AI-based landing page creation and optimization platform that can scale marketing campaigns and boost conversions.
Read on to learn Unbounce’s pricing plans, including its special offer.
Table of Contents
Unbounce Pricing At a Glance
Here’s a snapshot of Unbounce’s latest prices.
Let’s break down these plans to help you make an informed choice
Build - $74/mo
The Build plan is aimed at entrepreneurs and small businesses starting with online marketing.Â
Unbounce is generous in its offerings at this entry-level pricing tier. It comes with unlimited landing pages and popups/stick bars, making it an attractive choice for companies that want to test the online marketing space. More importantly, it offers unlimited conversions, which is a huge plus.
Client Sub-accounts are also unlimited meaning you can manage your different clients from one account.
That said, there are also limitations to this plan. A significant one is the monthly traffic limit, set at a monthly maximum of 20,000 unique visitors.
In this plan, you also have access to many Unbounce features. Notable among them is the Smart Builder, which uses machine learning and AI to create higher-converting landing pages. Moreover, you can add custom scripts and pixels, a lead-gen form builder, and other advanced design functionality to boost your page’s conversion. Plus, the hosting is also free.Â
Another important feature is AI copywriting which uses the relevant keywords and phrases to engage your users. It scores high on the security aspect too with its two-factor authentication. Its auto image optimizer and speed booster are great additions to optimize your page.Â
Unbounce also offers mobile optimization, which means landing pages designed for desktops are automatically optimized when viewed on mobile devices, without requiring any change from you.Â
Furthermore, Unbounce fully integrates with all prominent software platforms through the Launch using Zapier, and it also integrates directly with software like Mailchimp and Shopify.Â
Lastly, you get free hosting for one site and complete customer support through phone, email, and live chat.Â
With such convenient features, the Build plan is a good option for building and launching high-converting landing pages with minimal effort.
Experiment - $112/mo
The Experiment plan is recommended by Unbounce as it comes with the all-important A/B testing feature to understand the conversion rate of different elements and sections on your page. There is no limit on the page variants you can test until you get the required conversion rate.Â
Its dynamic text replacement is another key feature as it can match the text on your landing page like the headers to match the search phrase of your visitors, leading to an increase in visits and conversion rates. You can also compare your rates with your industry benchmarks and averages to know where you stand and how to boost your values further.Â
Moving on to the limits, you get two root domains and the monthly unique visitors are capped at 30,000 for greater flexibility. Plus, you get all the features available in the Build plan like mobile optimization, integration, image optimizer, and customer support.
In all, this plan is a good choice for small businesses that want to leverage digital marketing to further their business.
Optimize - $187/mo
The Optimize plan is well-suited for businesses that rely heavily on digital marketing and want to boost their conversions by an average of 30%. To achieve this higher optimization rate, you have all the features included in the Experiment plan, plus the additional ones described below.
- The Smart Traffic feature uses AI to automatically send users to the page that is likely to convert the most.
- Audience Insights provides information about your audience like their device, time zone, location, and more.
- Advanced Targeting settings like location targeting, cookie targeting, and scheduling to get the popups and sticky bars to the right audience.Â
Besides these features, you can have three root domains and up to 50,000 unique monthly users in this plan.
All these features can boost your conversion rate by 30% when used well.
Concierge - $649/mo
This is the highest plan where you get dedicated support to enhance your conversion rates. Along with the features of the Optimize plan, you get implementation services and ongoing support for client and user management.
It is also well-suited for digital marketing companies that want to manage their clients separately. You can also assign invited users to specific pages and domains to keep each client separate on the platform.
Another feature is the audit logs that track all the activities done on the platform. You even export this data through a spreadsheet.
You also have access to five root domains and the monthly unique visitor limit increases to 100,000 in this plan. More importantly, it is flexible enough to accommodate more users and features for an additional cost.
To see a further breakdown of each feature, check out our full Unbounce review.
Remember, you can get a 14-day free trial by clicking the button below.
Likes
- High-quality converting landing pages can be built very quickly.
- Ai-driven A/B split testing increases conversion rates of landing pages.
- A wide array of customizable templates.
- Users can learn the software in a matter of days.
- Helpful integrations are available.
- Great support from the Unbounce customer team.
Drawbacks
- Reporting features can be improved.
- Some useful features are still in beta development.