The Best Kartra Alternatives for Running Your Business (2023 Guide)

Kartra Alternatives

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Kartra Alternatives 2023 Comparison

Kartra Alternatives

Published by Today Testing Team

Last Updated on January 11, 2023

Running an online business isn’t easy, and that’s why you need a platform that will take care of the nuts and bolts, so you can focus on the most essential aspects.

Kartra is one of the most popular platforms for managing and growing an online business. It contains all the different things you need to manage every aspect of your business, eliminating the need for subscriptions to a bunch of different apps.

But Kartra might not be the right choice for every business. And it’s not the only all-in-one business tool on the market today.

In this guide, we’ll take a look at the best Karta alternatives, so you can find the platform that best fits your business. 

But before that, it may interest you to know that currently Kartra is offering a 14-day free trial

Table of Contents

What is Kartra?

Kartra is a comprehensive marketing platform that makes any online venture appealing to end-customers, and at the same time, makes the management of it all easy for business owners like you.

kartra kajabi alternative

It is a page builder, an online sales funnel builder, a landing page/website builder, an analytics tracker, and a marketing automation platform that makes it easy to sell any product or service through the Internet. Our Kartra review goes fully in depth on the different benefits and features of the platform. 

That said, is Kartra better than other platforms out there? Are there other online marketing automation tools that are a better fit for your needs? 

Well, let’s find out, so you can make an informed decision.

Areas where Kartra is Superior to Competitors

Here are some aspects where Kartra has an edge over its competitors.

  • Combines many marketing several tools together to give an integrated platform that offers everything a digital marketer needs.
  • Offers 24/7 live customer chat, and you can also raise support tickets if that works better. All this means quick resolution and better accountability
  • Comes with 200+ pre-built landing pages and a drag-and-drop website builder to make it easy for you to create stunning pages with minimal effort
  • Its powerful email marketing and automation tools support any digital marketing initiative.
  • Has advanced video marketing tools for a better appeal
  • Contains a comprehensive checkout builder to customize the payment page for maximum conversion.
  • Comes with many built-in sales funnels and marketing campaigns, and all that you have to do is install and customize them. Since they are designed by experts, these funnels are sure to increase your conversion rates. 
  • Has a built-in help desk feature you can leverage to provide top quality support to your end-customers. 

kartra alternative helpdesk

So, now let’s delve deep into how Kartra fares with respect to its competitors.

Key Kartra Competitors

Online businesses are likely to be the future in a post-corona world, so every company (big or small) is making a foray into it. This has also led to the emergence of many software tools and platforms to support these online businesses.

But of course, all the platforms are not built the same, so it is important you pick the platform that best suits your needs.

To make this decision easier, we have stacked up Kartra against its competitors to give you a better idea of what it offers and where it stands. 

Kajabi –  The best Kartra alternative for an all-in-one marketing platform

At the heart of this comparison is the fact that Kajabi is an online course creation platform that offers marketing automation and sales funnels to promote and market this digital content.

kajabi_marketing altenative

Kartra, on the other hand, is a marketing platform that can be used to sell any product or service including online courses and digital content.

Some of the key differences between the two platforms are summarized in the table below as well as in our full Kartra vs Kajabi guide. 




Landing Pages

Top-notch and come with well-designed templates.

Excellent, as there are more than 200 pre-built templates that fit your needs.

Email Marketing Automation

Extremely comprehensive and detailed, and setting them up is easy as well. In fact, emails can be sent automatically as students finish each level to boost interactions and as a way to remind them to take the next lesson.

Yes, but definitely not as comprehensive as Kajabi.


Super simple to set up and use.

Needs a bit of experience given that each tool may require a bunch of configuration steps.

Limit On Video Bandwidth



Flexibility To Add Any Type Of Content

Yes, but the types of elements are not as extensive as Kartra.

15+ types of elements are available, though it could take a while to put it all together, especially if you’re doing it for the first time.

Prebuilt Themes

10+ well-designed themes.

6 customizable templates with color presets.

Learning And Engagement Tools

Supports the creation of quizzes, assignments, and surveys. Also, makes it easy to set up and offer drip content for membership sites.

Need to integrate with third-party tools for quizzes and assignments, but supports drip content.

Community Area

Allows you create a vibrant community space within the platform where users can discuss and connect with each other.

Doesn’t have a built-in community space and needs to use Facebook Groups or any other discussion forum.

Thinkific – The best alternative for Online Course Creation

Thinkific is another platform geared mainly for online course creation and marketing. Though it comes with marketing automation and tools, much of it is geared for promoting and marketing online courses and digital content.

In fact, this platform is geared for online course creation as it has built-in support for creating quizzes and assignments, generating certificates, managing students, tracking their progress, and more. 

thinkific alternative quiz

Kartra, on the other hand, can be used to market any product or service including online courses. It comes with advanced sales funnels and other features that make digital marketing a breeze to help you sell online courses, membership sites, and other digital goods as efficiently as possible.

Here are some more differences between the two platforms.




Email Automation



A built-in calendar to schedule all your appointments and bookings



Different types of sales funnels to suit any product


Comprehensive, as there are 10+ funnels designed by experts to maximize your conversion rate.

Affiliate Program

Good, but not many options.

Extensive and is a good option for affiliate marketers.


Extensive and you can pretty much get what you want.

Though it has good customization options for sales pages, there isn’t much you can do in the back-end.

Quizzes, Surveys, and Assignments

Built-in, and is extensive.

Podia lacks a well-defined reporting tool.

Hosting PDFs and Audios



Built-in tools for upsells, downsells, order bumps, and for other marketing purposes





Requires a third-party tool.

Podia – The Budget alternative for online course creation

Both Podia and Kartra are good choices for a comprehensive marketing platform.

They allow you to create membership sites and online courses easily, and you can upsell, cross-sell, and even bundle products and services easily.

podia features against kartra

That said, there are some of the key differences between the platforms as noted in the table below. You can also check out our full Podia vs Kartra guide for even more side-by-side comparions.







Lead Generation

Lead generation is available, but lead scoring and tagging are not available.

Excellent and includes lead scoring and lead tagging options that make it easy to segment the lists.

Funnel Building

You have to trigger an event and then set up automated follow-ups. No direct deployment.

Also called campaigns, there are plug-and-play designs that can be customized and implemented.

Files and Quizzes For Online Courses

Easy to set up as it has many elements.

Cumbersome and may require integrations with third-party tools.

Membership Site Options

Not as extensive as Kartra.

Highly extensive and includes multiple membership levels, drip schedules comments section for enhanced engagement, automatic scheduling, and more.

A/B Split Testing


Extensive as Kartra allows A/B split testing up to 4 variations.

Personalized Emails

No, as it doesn’t have personalization fields.


Behavior-based automation that sends emails based on the behavior of the recipients



Builderall – The Budget alternative for an all-in-one marketing platform

Builderall and Kartra are similar in many ways as both are all-in-one marketing platforms, though Builderall is a cheaper alternative when compared to Kartra. 

Both have customizable templates, marketing automation, funnels, membership content, and more. So, how are the two different?

builderall alternative to kartra

The table below shows their differences. You can also check out our full Kartra vs Builderall guide.




Building Web Pages

Comes with an advanced Pixel Perfect Builder that allows you to drag and drop elements to create stunning pages. However, this editor has way too many options and is a bit cumbersome to use.

Definitely easier as there are more than 200+ customizable templates. The drag and drop editor is fairly easy to use as well.

Affiliate Program

Builderall has one of the best affiliate marketing programs that also offer high payouts.

Good and expensive, but the payout is not as big as Builderall.

Third-party Payment Gateways

Integrates with a ton of payment gateways including Clickbank, JVZoo, Stripe, Recurly, Keap, Apple/Google Pay, and more.

Integrates well with only Authorize, Stripe, PayPal, and Braintree.


Comes with built-in webinar functionality.

Requires integration with third-party apps like Webinarjam.


Fairly good, but not as in-depth as Kartra.

The built-in heatmap analytics provides a deep understanding of where a customer spends time on the pages.


No built-in help desk feature.

Provides access to unlimited helpdesks.

Calendar and Booking Tool



Clickfunnels – The Best alternative for funnel building

As the name suggests, ClickFunnels is a platform that specializes in providing top-of-the-line sales funnels for increasing your conversion rate and user base. 

clickfunnels alternative to kartrar

But that’s not all. Like Kartra, it helps to create membership sites, set up marketing automation, implement A/B split testing, has affiliate programs, and more. 

So, how are the two platforms different then? Check out the table below, and you can also read our full Kartra vs Clickfunnels guide for even more info.




Landing Pages and Sales Funnels

ClickFunnels is designed to build landing pages and advanced sales funnels in the easiest and fastest way possible.

A comprehensive marketing platform that provides tools for end-to-end marketing.

Video Hosting

Requires the use of third-party apps like Vimeo.

Unlimited hosting in the platform itself.

One-time-offer (OTO)

No such feature.

Offers a dynamic OTO function that redirects customers to the right OTOs based on their previous buying pattern.

Behavioral Marketing

Not available.

Behavioral marketing is a feature that allows you to dynamically change text and content of landing pages based on the user’s behavior. It is a huge conversion factor.

Help Desk Feature

Requires third-party tools like Drift or Intercom.

Comes built-in with help desk feature, so you can easily handle tickets and live chat support.


Comes with webinars that are known to boost conversion rates.

Need third-party plugins to host webinars.

Groovefunnels – The budget alternative for funnel building

Groovefunnels and Kartra are similar in many ways as both allow you to create stunning web pages, market your digital product, build and manage sales funnels, use automation, and more.

That said, Kartra is more comprehensive as it comes with a lot more features to seamlessly integrate different aspects of your business.

Though Grovefunnels includes GrooveSell to sell your digital downloads and products as well as GroovePages to create your landing pages, it is not as comprehensive as Kartra.

groovefunnels alternative to kartra

At the same time, GrooveFunnels is a lot cheaper than Kartra, and this can be a game-changer if you’re just starting off or looking to explore the different options of selling products online. 

Here are some more differences between the two tools in the table below (you can also see our Kartra vs GrooveFunnels guide for more detaisl).

One point to note is that GrooveFunnels is making a lot of changes to its offering and is expected to add more features in the coming months.




Email Automation

The email automation interface is not intuitive and may lead to glitches.

Smooth and well-developed interface to easily set up email automation.


No such feature.

Advanced help desk to make it easy for your customers to reach out to you in case of problems with your software.

A/B Split Testing


Extensive as it includes up to four variations.


Good reports, but can be better.

Extensive reporting that gives you a deep insight into all aspects of your operations.

Kartra Alternatives Summary

Overall, Kartra is an all-in-one marketing tool that offers a ton of tools and features that seamlessly integrate well with each other, to make it easy to sell any digital product or service.

Though there are many marketing and sales funnel tools out there, Kartra has made a mark for itself with some unique features such as HelpDesk that make it attractive to users.

In all, Kartra is a good value for money and offers a bunch of comprehensive features that work well with each other. For more info, check out our Kartra Pricing page or sign up for a free trial today here.

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