Instapage Pricing 2025: Business vs Enterprise Plans – Which is Right for You?
Looking for info on Instapage pricing so you can figure out which plan best fits your needs? Wondering if there’s an Instapage free trial you can use to test out what many have called the best landing page builder available today?
This guide offers the most current details about the cost of Instapage, its different plans, free trial details, and a whole lot more.
Instapage pricing offers two tiers: the Business plan starts at $199 per month (or $149 per month when billed annually) and includes up to 30,000 monthly visitors, 30 landing pages, 5 subaccounts, and 5 team members. For users who need additional landing pages and advanced features, the Enterprise plan is available at custom pricing.
Instapage does not offer a free plan, but you can try all the features of the Business plan free for 14 days – no credit card required.
To see which plan is right for you, take a look at our complete breakdown of Instapage pricing plans below. And don’t forget to read our Instapage review.
Instapage Pricing
Business
$199
Per month
($149/mo when billed annually)
- No Conversion Limits
- Dedicated Customer Success Manager
- Design Reviews
- Instablocks
- Customizable Landing Page Templates
- Unlimited A/B Testing
- Real Time Visual Collaboration
- AMP Pages & Experiences
- Thor Render Engine
- Postclick Score
- Admap
- Conversion Analytics & Landing Page Data
- Dynamic Text Replacement
- SSL Certificates
- GDPR Compliance
- Zapier Integration
- Hubspot Integration
- Salesforce Integration
- Marketo Integration
- Editable Global Blocks
- 1:1 Ad to Page Personalization
- Heatmaps
- Multi Step Forms
- Custom Fonts
- SSO (Single Sign On)
- Direct Lead-Bypass
- Audit Logs
- Guaranteed Uptime Converting SLA
- Page Migration Services
- Dedicated Launch Specialist
- Custom Feature Implementation
- Custom Integrations
- Conversion Consulting
- Design Services
Enterprise
$Custom
Per Month
Unique Price Based On Your Needs
- No Conversion Limits
- Dedicated Customer Success Manager
- Design Reviews
- Instablocks
- Customizable Landing Page Templates
- Unlimited A/B Testing
- Real Time Visual Collaboration
- AMP Pages & Experiences
- Thor Render Engine
- Postclick Score
- Admap
- Conversion Analytics
- Dynamic Text Replacement
- SSL Certificates
- GDPR Compliance
- Zapier Integration
- Hubspot Integration
- Salesforce Integration
- Marketo Integration
- Editable Global Blocks
- 1:1 Ad to Page Personalization
- Heatmaps
- Multi-Step Forms
- Custom Fonts
- SSO (Single Sign On)
- Direct Lead-Bypass
- Audit Logs
- Guaranteed Uptime Converting SLA
- Dedicated Launch Specialist
- Custom Integrations
- Conversion Consuting
- Design Services
What Plan should you choose?
If you are an entrepreneur just starting off with little or no audience, its a simple decision: choose the Building plan and get to grips with the marketing automation software.
The higher Optimizing pricing tier is not intended for new online businesses. This tier caters for businesses with more than 30,000 unique visitors a month to their landing pages or teams with 5 or more users. You will also be tiered up if you plan to use more than 30 landing pages.
Beyond those prerequisites, the reasons for choosing the higher tier come down to your customization needs and the advanced features you might want.
The Enterprise plan offers highly personalised landing page software that match each visitor’s intent from the clicked through ad. Essentially, this involves matching each ad to each landing page on a 1 to 1 basis instead of using the same landing page for a variety of ads. The advantage of this approach is that a user will find a highly contextual landing page more engaging and trustworthy, thus increasing conversion rates.
The Instapage Enterprise tier is also where you will get more hands-on support from Instapage to build your business. They offer professional and migration services and a dedicated customer service success manager at this tier.
Packaged within these features are optimization, design, onboarding and page creation services. For example, they can take control of your landing page builder and address issues affecting the conversion rate on underperforming pages. Essentially at the Enterprise level, you are leveraging the Instapage team and their experience to complement your business, improve your landing page designs and performance, and more.
The Converting plan caters to larger audience of 100,000 plus visitors per month.
Recent feedback from users in 2025 confirms that the Business plan continues to be an excellent fit for startups and small businesses, while larger enterprises benefit significantly from the advanced customization and dedicated support available with the Enterprise plan. We recommend reviewing your current traffic and team size to determine which plan will best scale with your business growth.
Likes
- Drag and drop makes it easy for non coders to use
- Pages loading is very fast
- Much more flexibility to edit & create landing pages than competitors
- Customer service is well above the average in the industry
- No credit card needed for 14 day trial
- Heatmap allows you to see exacty how page elements are performing
- Integrations available with the leading email marketing services
Dislikes
- Some formatting glitches to be ironed out
- Missing some third party integrations that competitors have
Video Analysis
How does Instapage pricing stack up against other site builders? Is it the best landing page platform for the buck? Check out some of our popular pricing guides:
Still Not Sure Which Instapage Plan To Choose To Build Landing Pages? Get Some More Clarity By Leaving Your Questions Below.
This post may contain affiliate links and we may earn commissions. Learn more in our disclosure.