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9 Kajabi Mistakes To Avoid When Creating Your Online Course
Kajabi is an outstanding tool for monetizing your knowledge. Whether through online courses, coaching programs, or membership communities, there are numerous ways you can use Kajabi to make money.
But as someone who’s used Kajabi for years now, I know there are some common pitfalls you need to avoid when creating your Kajabi course or product in it.
In the guide below, Ill go over some of the most common Kajabi mistakes I see users make.
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Mistakes To Avoid When Creating Your Online Course With Kajabi
To make the most of this popular online course platform, here are some typical pitfalls to avoid when building your course on Kajabi.
1. Overlooking Pipelines
Pipelines are essential for building an online business, as they enable the flow of products and services from one location to another. They are crucial for digital business owners as they help generate and sustain profits by attracting money to speed, blending marketing and sales seamlessly, and enhancing the customer experience. They allow customers to seamlessly transition from initial opt-in to checkout, ensuring a seamless experience.
I’ve noticed that a lot of users fail to use Kajabi’s pipeline feature, which is crucial for efficiently setting up and marketing a course.
Pipelines help automate the process, from capturing leads to selling and delivering the course, by setting up a series of steps that guide potential customers through the sales funnel.
Overall, pipelines are essential tools for converting interest into sales and lifetime customers. So why would you overlook it?
2. Inadequate Planning For The Sales Funnel
Kajabi Sales Funnels is a feature that streamlines marketing and sales by integrating opt-in pages, email campaigns, sales pages, and products under a single funnel.
A common mistake is not properly planning and structuring the sales funnel, including the lead capture, sales page, checkout process, and follow-up sequences. It’s also important to understand how these elements work together to convert leads into customers.
3. Not Leveraging Email Marketing
Email marketing is an effective sales technique for promoting your online courses. The entire goal of email marketing is to generate sales. However, if you just send emails when you want them to buy your stuff, you risk coming across as a pushy salesperson eyeing their wallet.
Even if they don’t immediately click the unsubscribe button, your emails will most likely land up in the trash.
Neglecting email marketing, including welcome sequences, follow-up sequences, and nurture campaigns, is a significant oversight. Email remains a vital tool for building relationships with potential customers, delivering value, and driving sales.
4. Failing To Tag and Segment Customers
Properly tagging and segmenting customers in Kajabi allows for more personalized and effective marketing. It also prepares the business for scalability and potential platform changes by ensuring that customer data is organized and accessible.
5. Underutilizing Automations
Online coaching professionals value time as a valuable resource for invention and creativity. Business automation allows course developers to focus on improving content, engaging with their community, and developing company growth ideas while handling operational details effortlessly.
Automations in Kajabi, triggered by specific actions such as purchases or sign-ups, can save time and enhance the customer experience. They allow for personalized follow-ups, course access, and integration with other marketing efforts.
6. Not Creating A Cohesive Brand Experience
Integrating your brand into every aspect of your business is crucial for its success. By consistently displaying your brand on your website, podcast, newsletter, and products, your followers can easily recognize your creations.
Major companies like Apple, Coca-Cola, and Harley-Davidson have created a cult following due to their cohesive branding. These brands are not just names, but lifestyles that have made a name for themselves among their customers and fans. Coca-Cola, for example, is known for its reliability and consistency, which has made customers loyal.
While these major brands are well-known for their clean, modern look, Coca-Cola’s commitment to tradition and its commitment to quality have made it a popular choice among younger brands and startups. By incorporating your brand into every aspect of your business, you can create a strong and memorable brand that resonates with your target audience and continues to make a significant impact.
7. Lack of Legal Compliance
It’s crucial to adhere to legal requirements, such as GDPR, when collecting and using customer information. The speaker highlights a common oversight where course creators fail to obtain explicit consent from customers to send them marketing emails, which could lead to legal issues.
Trust is a crucial factor in business operations, as companies often lose customers due to oversharing and careless handling of data. This can lead to stock shares falling, unsubscribes, and account cancellations, resulting in a damaged reputation and a loss of trust.
The GDPR offers an opportunity to address this issue by providing a framework for building more trusted relationships with customers. By doing so, businesses can better maintain and build opportunities with their customers, resulting in positive outcomes.
8. Ignoring The Importance of A Professional Appearance
The aesthetic and usability of the course and its marketing materials can significantly impact sales and customer satisfaction. Invest in professional design and branding to make the course more appealing and trustworthy to potential customers.
To make a website look professional, consider embracing minimalist design, using interactive videos to boost engagement, and incorporating automated chatbots for improved user interaction. A minimalist design strategy involves choosing a color scheme that reflects your brand, using white space effectively, and adding elements that spark excitement. Interactive videos can be used to engage viewers, incorporating clear calls-to-action.
9. Failing To Offer Adequate Support and Engagement Opportunities
Lastly, as an entrepreneur, expert, or influencer, you must consider retention and engagement to ensure the health of your online business. If you are unfamiliar with these principles, now is a good time to begin, as always.
This can include Q&A sessions, community forums, and additional resources to enhance the learning experience and build a community around the course.
Final Thoughts
Kajabi includes everything you need to develop an online course, as well as tools for building a website, marketing your courses, accepting payments, and much more. An all-in-one solution, such as Kajabi, allows you to focus on creating the finest courses possible without worrying about software.
Creating an online course with Kajabi allows you to share your knowledge and make a difference while also earning a reasonable income, but to get the most from it, you have to make sure you avoid the mistakes I outlined in this article.
Have any questions about these Kajabi mistakes? Are there others I left out? Let me know by commenting below.
Want to learn more about Kajabi? Check out some of these useful guides:
- Kajabi Review
- Kajabi Pricing & Plans
- What to Know about Kajabi Before Signing Up
- Kajabi Bonuses When Signing Up