Once you have a potential customer’s email address, the next step in the sales funnel process will be to develop a trust relationship with them. As you can imagine, in the virtual world where people are bombarded with messages to buy-buy-buy, you’ll want to do this carefully. That’s where these prebuilt templates shine.
Why is trust vital before you ask them to buy your product?
Here’s an example: Most people don’t know their sofa’s structure breaks down with use. (Did your kids use it as a trampoline?) An informative email about how and why replacing your furniture regularly is important to your physical health goes a long way toward getting them to think about you as a trusted resource when they are ready to buy.
In fact, that’s another step in the funnel. Now you might be ready to send them information about a sale. If they’re interested, they’ll pull out that credit card and make the purchase. That gives you yet another opportunity to sell more.
Prebuilt sales pages and funnels templates cater to many different types of marketing goals. For example, webinars are notoriously difficult to set up and execute on most platforms. Infusionsoft, the other software platform we use in our business’s larger operations simply doesn’t have this kind of specific built for purpose feature.
ClickFunnels has webinar funnels templates that completely remove that headache from your to-do list. We’re considering doing a webinar series on home decorating ideas as a test of how this could work for us.
In short, it’s easy to select a type of funnel based on what you want to achieve, pick a template for the ‘look’ of that messaging, and customize the pages. The drop-and-drag feature allows you to edit the appearance quickly, again, without coding experience. Change the number of columns on a page or the boxes with images – move them around as you wish. Add your product links and payment info, and you’re golden.