Leadpages vs Clickfunnels: Who Wins In 2023?

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Leadpages vs Clickfunnels: Which is Better in 2023?

Published by Al Rose

Last Updated on January 12, 2023

If you’re comparing Leadpages vs Clickfunnels and trying to decide which is right for your business, you might be having a hard time making a choice. After all, both marketing platforms are pretty alike, offering features like a landing page builder, sales funnel creation, and more. 

We have highlighted stand-out characteristics for each website, to help you choose according to your needs.

When you scroll down, you will read about creating landing pages, templates, analytics, customer support, sales funnels, as well as marketing automation.

Both Leadpages and Clickfunnel provide a free 14-day trial to test out their offerings.

Ready to learn about the differences of Clickfunnels vs Leadpages? Keep reading for our in-depth analysis… 

Table of Contents

What is Leadpages?

With Leadpages, you can create landing pages and web pages quickly and easily. Within these pages, consumers can respond to your call to action and enter your sales funnel.

For a small business, with a limited audience, a quality landing page is a way to generate ‘leads.’ You can grow your contacts through customer attention, enquiries, and purchases.

If you are not a very techy person, and you find yourself needing to regularly send updated content to customers, Leadpages will also automatically send emails to your subscribers.

What is Clickfunnels?

Clickfunnels also provides a platform for entrepreneurs to expand their subscriptions and generate more sales. Their website is very interactive and will guide you through each and every process to set up your business.

If you do not know what kind of sales funnel to create, you can mention the type of business you run, and recommendations will be given to you. You can even take inspiration from high turnover sales funnels created by users.

How is a landing page different from a sales funnel?

A landing page is just one page that acts as a welcoming message for new leads. These can be used to gather contact information or present an offer for a purchase. A landing page will have a one specific call-to-action, such as downloading a free eBook, signing up for an email list, or even making a purchase on the spot.

A sales funnel, on the other hand, consists of many different pages. Each funnel will direct the customer to a final decision. Along the way, additional products or services can also be offered. Hence, there can be many call-to-actions in one funnel.

Landing Pages

A feature that is exclusive to Leadpages, is their landing page builder. With their drag-and-drop customization tool, you can completely personalize your landing pages with ease. No need for expert help in the designing phase to build landing pages that look great and get results.

You can add in timers for a product launch, a calendar for monthly promotions, an OpenTable widget to make bookings, and even a video player on your landing page.

You can create any number of beautiful landing pages for your online business needs, and they will simultaneously track your performance, so you can make adjustments as required.

For Clickfunnels, a landing page is where you can create the most impact, and draw the customer in. With a basic package, you will only get a 100-pages, but the rest of the plans have unlimited pages.

Their drag-and-drop tool is more flexible as compared to Leadpages’, to let you place your content at any position on the landing page.

 You can easily build a sales funnel incorporated with 1 click upsells. Meaning, consumers can directly access their shopping cart.


While Clickfunnels does have a more intuitive drag-and-drop editor tool, Leadpages has a whole page builder system where a variety of features are available. So, when it comes to Clickfunnels vs Leadpages for building a landing page, we give Leadpages the slight edge here.

Page Templates

Leadpages provides landing page templates for a wide range of industries. You can advertise a contest, give info about an event, tell about upcoming products, or simply make it a thank you page.

Their sales page templates cover food, coaching, finance, fitness, photography, and technology-based businesses. You can further add in headlines, pictures, forms, or descriptions that will appeal to individuals.

You can also take advantage of A/B split testing on your sales pages to try different versions of your page to see which gets the best results. With all the data you get from your split testing, you can create more optimized landing pages and continuously improve your conversion rates.

These will help small businesses to have more conversions and there is no limit to the number of Leadpages landing pages you can publish in any package.

Clickfunnels provides of option of customizing just your landing page, or your whole sales funnel. Your pages inside your marketing funnels can include order confirmation, registration, membership and sales. You can even access templates for a fully designed funnel.

Inside your sales pages, you can effortlessly add testimonials, benefits, statistics, and show customers your value proposition


Whem it comes to Clickfunnels vs Leadpages for page templates and design, it’s pretty close. However, Clickfunnels takes the win here for allowing customization for every page in your funnel. Leadpages only has templates for their landing pages.

Marketing Automation

Leadpages has integrated with Drip to provide email marketing services. Once a customer signs up, rather than bombarding them with information, data is sent little by little through automated emails.

A single email can show personalized content to different users. This system will also track which emails are being opened, and which individuals access the website.

Leadpages Automation

Clickfunnels adds in automations inside your marketing funnel. You can add an action which will apply to a segment of your choosing. This action can be adding/removing from the contact list, an email notification, or adding/removing a tag.

You can send a new email automatically as well and add in conditions that will trigger that email. These triggers can be an abandoned cart, a notification or a thank you email.

Clickfunnels has also integrated with Twilio to send SMS texts. Even after a lead abandons your page, Clickfunnels will automatically follow up with them through these messages.

Simply put, Clickfunnels is a very advanced and robust sales funnel software.

Clickfunnels Automation

However, an essential function that Clickfunnels offers is their automated sales funnel. It has six stages to increase overall conversions.

The first is the pre-stage. This is where you need to decide what the goal of your funnel is and break it down, so consumers know exactly what you are offering.

Then there is stage 1. Here, you need to figure out where exactly you target audience lies. 

Stage 2 will be your bait to bring them into your funnel. This needs to be something of value to your audience.

Stage 3 will your front-end offer. This is a low range offer just for attraction. Stage 4 is your middle offer that will ask consumers to subscribe on semi-permanent basis.

Finally, your stage 5 funnel will be your final offer, presented to customers who want to deal with a consistent issue they face.

All of these stages automatically send invites to consumers, from the moment their contact information is captured. You can share them wherever the most traffic is, and they can be created in under an hour.



Leadpages relies too heavily on integrations for automations.

Clickfunnels has automations already incorporated into their system. These also do not require any coding or expertise. You can easily set up an extensive sales funnel that will lead to a purchase.

Capturing leads

With Leadpages, you can show the audience time-triggered pop-ups. These messages will appear according to customer behavior. 

They can be triggered by clicking a specific button, appear automatically after some time, or appear when the customer is exiting the page. 

These pop-ups can also be published in different places. These include your landing pages, any website that allows HTML, and even on WordPress.

With Clickfunnels, you can design your funnel in a way that will capture leads. You can do this through their Optin Page, which will gather data such as emails addresses and names.

Such a service is offered through their squeeze page funnels. Once leads put in their email addresses, an automated chain can begin. They can also have backstories, social proof and demonstrations about your product.

Squeeze pages also consist of a follow-up funnel. This can then be used to send reminder emails and any upcoming offers.


Leadpages’ pop-up message system will gain more attention and create curiosity in consumers. It is a way to reach people through any HTML supported websites they surf.


Leadpages sets up a domain when you create an account. Every page you put out will be hosted on their servers.

Clickfunnel provides web hosting. You get your own subdomain which you should name for branding. All funnels will be hosted on their website.

Split Testing

You can set any URL of yours in Leadpages for A/B testing. Leadpages in turn will track the number of visits for each variant. They will also include a summary of unique visits.

You can see the total conversions for your test, which will allow you to invest more in the version that is bringing in more consumers.

With Clickfunnels, you can choose an existing stage in your funnel and create a variation. You can then edit whichever aspect you require. The page with the most conversions will be declared as the winner.


Both Clickfunnels and Leadpages have adequately developed split tests.


Leadpages has many categories of integrations available. Some Digital Advertising ones include Google, Bing, Instagram and Facebook Ads.

There are also Email Marketing ones like Mad Mimi and MailChimp. Live Chat like Intercom. Marketing automation ones like Zapier.

The list is vast enough to fulfill marketing needs that are not being provided by Leadpages.

Clickfunnel mainly focuses on providing services on their own platform, but also allow for third-party connections.

You can use features like SMS Merge Tags through Twilio. You can add in Stripe or PayPal for payments. You can integrate products from Shopify in your funnel, and many more connections.


If you are looking for a greater number of integrations, go for Leadpages. But, if you want to rely less on third parties, and have more features inside the platform, Clickfunnels would be your choice.

Customer Support and Community

Leadpages has four channels through which you can receive help. Email support, where you provide all relevant details, are answered within 24-hours.

Chat support is available from Monday-Friday from 9am-5pm. Phone support is also available in the same timings.

Other resources include a knowledge base that have courses and trainings available.

Clickfunnels has a five-tiered approach for any help you need. There are support team chats where a reply is received within minutes from a team member.

There are support docs with basic but valuable information. You also have access to the Facebook community that can answer any queries.

There is the marketplace as well, where templates are available. Finally, a coach is assigned to you when you enroll in the ClickStart program.


Clickfunnels takes the lead here with their Facebook community that is highly accessible, as well as their coaching program. These value propositions are not available with Leadpages.

Affiliate Program

Leadpages’ affiliate program has the option of paying affiliates on either a monthly or a yearly basis.

Usually, affiliate programs have a one-time payment. They also provide a 30% commission on every sale made through a partner.

Clickfunnels offers a range of commissions from 20%-40%, depending on the affiliate’s level. You can track their payments through an integrated dashboard, and easily oversee all partners.


Clickfunnels offers a range of commissions from 20%-40%, depending on the affiliate’s level. You can track their payments through an integrated dashboard, and easily oversee all partners.


Leadpages pricing has 3 monthly packages, with a discount of up to 39% if you buy an annual plan. The plans include:

Standard at $37. Discount price is $25 per month.

Pro at $79. Discount price is $48 per month.

Advanced at $321. Discount price is $199 per month.

Clickfunnels pricing also has 3 monthly plans. They include:

Clickfunnels Basic at $97.

Clickfunnels Platinum at $297.

Clickfunnels Collective at $1,497.


You have successfully arrived at the end of this article. I have listed down my opinions on both the platforms, but the final decision is in your hands.

Overall, we can compare how easy Leadpages and Clickfunnels are to use. With Leadpages, you can quickly make sales and landing pages, but at have some limits with what you can edit.

With Clickfunnels, you can seamlessly create a funnel consisting of multiple pages, but you might get a little lost if you are a complete beginner.

You should choose Leadpages if:

  • You want a one-click signup feature in your landing pages.
  • You want a pop-up message system to attract customers.
  • You want a greater number of integrations with third parties.
  • You want a structured affiliate program.

You should choose Clickfunnels if:

  • You want templates for every page in your funnel.
  • You want a precise drag and drop tool for editing.
  • You want access to a Facebook community for your queries.
  • You want marketing automation inside the platform itself.

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