Unbounce Review 2020
Unbounce is a prominent software solution in the landing page niche. It has built its reputation on providing easy to use, high converting landing pages to users without code experience and has a variery of features detailed below.
Getting your online business going can be a tough job, especially if you don’t have coding experience or the cash to hire a team of developers. But these days, there are plenty of services online that can help you put together many elements of your website, including one crucial part: the landing page.
Unbounce is a landing page setup subscription service, and they have everything you need to set your site’s most important page up right.
To see a full breakdown of their pricing structure, check out our Unbounce pricing page.
Landing Page Builder
By far the biggest component of Unbounce is its landing page creation feature. Don’t know what landing page is? In digital marketing, landing pages are the webpages that people visit when they click on an ad or are referred to your website by Google. They “land” on the page, and the page is important for conversion since it needs to be interesting enough and informative enough to snap them up.
In today’s fast-paced world, everyone has a shorter attention span than before. You have to capture your conversions right on your landing page or you’ll lose way more than you collect. Getting people to click on your ad is only half the battle; getting people to stay on your site and purchase your product is the other half.
You’ll be able to embed videos anywhere you like or implement high-quality SVG graphics that don’t slow down the loading times of your pages. A new auto image optimizer was recently added; I love this feature since it optimizes your layout to balance quality and load time, so people don’t click away because things render too slowly.
Other customizable features include thank you messages, form redirect functions, and even opt-in forms through lightboxes. There’s no shortage of things you can do with this main feature suite.
For landing pages, Unbounce offers templates you can use to kickstart your efforts. These are fully designed, so all you have to do is pick the one that looks great for your business and add text in the required boxes or lines.
There are over 100 conversion-focused templates offered by Unbounce at the moment, with more likely in the pipeline. Several of these work too for particular industries like food or online shops. Even better, they come optimized for conversions right out of the gate.
The templates are known to be right for conversion because they’re based on historical trends and an in-depth study Unbounce performed to determine the best landing page types and styles. The templates aren’t super unique, of course, but I found they were more than enough for any marketing effort I would undertake, and especially for beginners.
Pop-Ups/ Sticky Bars
Unbounce also ports for pop-ups and sticky bars. Finding the right kind of pop up for your visitors is critical since people are trained to expect pop-ups to be advertisements to exit. You have to make your pop-ups gentle but attention-grabbing at the same time.
For that, Unbounce has several pop-up templates that let you take a look and feel that resonates perfectly with your potential audience. You can select a template and update it to your liking than publish it after just a few clicks. I also really like that you get to choose when the pop-up appears, such as after a specific click (for a call to action button) or when a customer arrives on the landing page. You can edit how often the pop-up appears to prevent it from being annoying.
Sticky bars are a lot less intrusive; they’re fancy headers at the top of the webpage that stay there even if a user scrolls down. Many text-heavy sites use them to show readers how far they are through an article, for example.
You can publish sticky bars in just a few clicks and choose from several templates to get started. The same scheduling features offered with the pop-ups are included here, as well.
Ease of Use
The templates are definitely one of the best ease-of-use aspects for Unbounce. They’re a great pick because adding or customizing any part of your landing pages can be accomplished with just a couple of clicks. The drag-and-drop functionality is intuitive and even beginners to the website building process should pick it up relatively quickly.
However, what if you want to customize the looks of multiple landing pages at once? You can do that too, thanks to several other ease-of-use features, like the ability to clone and edit entire pages or copy and paste text between pages. This saves you lots of time since you won’t have to craft new text or ads for each landing page you build.
The Script Manager demonstrates this user-friendliness more than anything. It allows you to present custom scripts across multiple landing pages simultaneously.
Unbounce comes with unlimited A/B testing for all its plans, which is a nice plus. It allows you to split traffic between each version of a page and keep track of stats, enabling real-time monitoring so you can see which version of a page does better.
Ultimately, it’s a simple but excellent feature and great value for money considering you don’t need to pay extra on top of the landing page stuff. It’s also super easy to use. The only downside is that your A/B tests can’t be applied to existing landing pages made outside Unbounce; only Unbounce-made pages can be used with the feature.
Unbounce on Mobile
More people than ever are visiting webpages and consuming content from the comfort of their mobile devices. If you want your website to succeed in the online marketplace, it needs to be mobile-friendly.
So I’m glad Unbounce always makes landing pages that are responsive for mobile users. All the templates come pre-built to work on any type of screen or screen size. This way, your excellent desktop-friendly website won’t look terrible if someone views it on their iPhone and can’t turn the screen for comfort.
Recently, Unbounce unveiled Accelerate Mobile Pages tech, or AMP. This can help you boost your conversion rates since it helps your landing pages load up to 85% faster than standard mobile pages on the web. This is especially helpful since people will normally click away from a website if it takes longer than a few seconds to load these days.
Although I love Unbounce, any digital marketer worth their salt has to admit that multiple tools are needed to find success. A landing page creator like Unbounce, therefore, needs to be able to integrate with other marketing tools, including data analysis tools and other creative components.
Fortunately, Unbounce can integrate with all kinds of extra marketing tools that are famous across the web, including Zapier, Marketo, Kissmetrics, and WordPress. This last one is really important to me and almost any other digital business owner.
A huge plurality of webpages is now run on the WordPress platform, so being able to integrate Unbounce with those sites is a huge advantage. There’s nothing easier than publishing your landing page to your WordPress site with a single click.
If you have developers for your website, you can also use the Unbounce API. This allows you to customize your integrations or integrate tools not among the popular options supported by default.
Unbounce Dynamic Text
Unbounce offers Dynamic Text Replacement, or DTR. This helps you swap out specific keywords to match what your potential customers are searching for in Google.
Basically, it takes care of a huge part of SEO optimization off your plate and makes it a lot easier to rise in the rankings without having to do excessive keyword research by yourself.
It also has the side effect of improving your Google AdWords Quality Score. This is a very important metric for any digital marketing effort.
Google AdWords helps determine your website’s rank on Google, and higher scores mean that people will see your website more often when they type in queries that match your service or product.
Unbounce has a great customer support team you can contact if you want help with the builder or if you have questions about your account. You’ll speak with a real human rather than a bot via email, phone, or live chat. You also get this customer support regardless of which level of service you pick: another big advantage compared to other services. This does limit human support to regular working hours around 5 AM to 5 PM PST.
You can also contact Unbound’s team to see if their service will be a good fit for your online business
Aside from the 14-day trial I mentioned at the beginning of the review, you have the option for either annual or monthly payments. If you choose an annual subscription, you’ll save 20% compared to monthly billing.
The Essential page comes with the resources for 75 landing pages and eight pop-ups and sticky bars. The cost $79 per month if billed annually. The Premium plan costs $159 per month when billed annually and includes resources for up to 150 landing pages and even a few extra premium integrations. Finally, the Enterprise plan costs $399 per month when billed annually and includes resources for almost 400 landing pages and a special partnership with a dedicated launch specialist and customer success manager.
You can also cancel your plan at any time. But with the 14-day trial, there’s plenty of time to see if the service will be right for you before putting down some serious cash.
Is this worthwhile? Costs start at $79 per month, but this is actually a little cheaper than many other page builder services on the market. It’s not so expensive that I’d recommend beginners avoid the service. In fact, this is probably the best choice if you are a beginner and only have a couple of websites or landing pages you want to craft.
The higher-priced picks are much better suited if you have a digital empire you want to manage.
All in all, I like Unbounce. But some will find it better than others.
Choose Unbounce if you’re a beginner to web development and are starting up your first websites. It’s very user friendly and the pricing points are pretty reasonable compared to other options on the market, especially for the cheapest subscription. If you use WordPress, you’ll also really like Unbounce.
Don’t choose Unbounce if you want something with more analytical tools or Facebook ad tracking, as both of these elements are a bit lacking. In this way, Unbounce is once again pointedly a great pick for beginners or small business owners, specifically.
Alternatives to Unbounce
Instapage is a great alternative for building new pages, along with highly-scalable resources just like Unbounce. It also includes way more analytical tools like I mentioned Unbounce lacks.
You can check out our full comparison between these two platforms in our Unbounce vs Instapage article.
Leadpages is another alternative to Unbounce with another focus on small businesses. Check out their features and see if you prefer them to Unbounce or read our Unbounce vs Leadpages article.
In terms on landing page quality, Clickfunnels is a major rival for Unbounce. We break down their rivalry in our Unbounce vs Clickfunnels post.