This post may contain affiliate links and we may earn commissions. Learn more in our disclosure.
Unbounce Review 2024
Unbounce is a prominent software solution in the landing page niche. It has built its reputation on providing easy to use, high converting landing pages to users without code experience and has a variery of features detailed below.
Table of Contents
Likes
- Very easy to use overall
- Good pricing for beginners
- A/B Testing is super easy to implement
- Integrates with WordPress and other quality apps/sites
- Includes quality features for optimization
Dislikes
- Higher plans are a bit pricy
- Not a lot of analytical detail
Getting your online business going can be a tough job, especially if you don’t have coding experience or the cash to hire a team of developers. But the good news is that online services help you quickly create the different elements of your website, including the critical landing page.
Unbounce is a landing page creation and optimization service that can help build high-converting online campaigns to meet your marketing goals. With its AI-powered features, you quickly create landing pages without writing a single line of code. Also, its 100+ templates, customized popups, and sticky bars add to its appeal.
But, is it right for your business? Read through this comprehensive review to know.
To see a full breakdown of the pricing structure, check out our Unbounce pricing page.
Key Features
Landing Page Builder
A landing page is the “home page” of your marketing campaign. Users are redirected to this page when they click on a relevant paid ad, social media post, or any other marketing link. Undoubtedly, you want this page to look attractive, so visitors are more likely to read through your offering.
At the same time, you want these pages to display the most relevant aspects because it is estimated that people spend an average of 52 seconds on a landing page. You must catch their attention within this short time, and this requires not just imagination but a standout design.
Most businesses today struggle to capture the attention of their visitors because creating such standout landing pages requires budgets and skills.
Unbounce fills this gap between skills and great-looking landing pages.
With its multiple templates, easy drag-and-drop options, and AI-powered options, you can create stunning landing pages within a few minutes. No prior coding skills are required.
With this tool, you can embed videos anywhere you like or implement high-quality SVG graphics that don’t slow down the loading times of your pages. A new auto image optimizer was recently added; I love this feature since it optimizes your layout to balance quality and load time and ensure visitors don’t leave because of slow speeds.
Other customizable features include thank-you messages, form redirect functions, and even opt-in forms through lightboxes. There’s no shortage of things you can do with this main feature suite.
Unbounce Landing Page Templates
Unbounce offers well-designed templates you can use to kickstart your efforts. These are fully designed, and all you have to do is pick the one that looks great for your business. Once you pick the template, use AI to add relevant text in the required boxes or lines.
There are over 100 conversion-focused templates offered by Unbounce at the moment, with more likely in the pipeline. These templates work well even for particular industries like food or online shops. Even better, they come optimized for conversions right out of the gate.
The templates are optimized for conversion based on historical trends and an in-depth study performed by Unbounce to determine the best landing page types and styles. While these templates are not unique, I found they were more than enough for any marketing effort I would undertake, especially for beginners.
Pop-Ups/ Sticky Bars
Unbounce also supports pop-ups and sticky bars. In particular, with Unbounce’s pop-ups, you can create gentle but attention-grabbing advertisements that are not annoying or intrusive to visitors.
Moreover, Unbounce offers many templates that can resonate with your potential audience. You can select a template, update it to your preferences, and publish it – all with just a few clicks. I also really like that you get to choose when the pop-up appears, such as after a specific click (for a call to action button) or when someone visits the landing page. You can edit how often the pop-up appears to prevent it from being annoying.
Sticky bars are a lot less intrusive; they’re fancy headers at the top of the webpage that stay there even if a user scrolls down. Many text-heavy sites use them to show readers how far they are through an article, for example.
You can publish sticky bars in just a few clicks and choose from several templates to get started. Also, you have the same scheduling features available for pop-ups.
Ease of Use
Unbounce’s templates are easy to use. You can add or customize any part of your landing pages with a couple of clicks. The drag-and-drop functionality is intuitive and ideal for all users.
Moreover, you can customize multiple landing pages at once with features like clone and edit. With such features, you can clone entire pages or copy and paste text between pages. This saves time and effort, especially if similar changes are needed across multiple pages.
If you prefer scripting languages, the user-friendly Script Manager feature allows you to execute custom scripts across multiple landing pages simultaneously.
A/B Testing
Unbounce offers unlimited A/B testing in all its plans, which is a nice plus. It allows you to split traffic between each version of a page and keep track of stats, enabling real-time monitoring. You can even see which version of a page does better.
This is a simple but excellent feature and a great value for money. It’s also super easy to use. The only downside is that your A/B tests can’t be applied to existing landing pages made outside Unbounce.
AI Optimization
Using the results from A/B testing and other research, you can personalize your campaign and send each visitor to the best variant of each page to increase the conversion rates. As you can create unlimited landing pages, you can use AI to identify which pages work best for different users.
Moreover, you can use AI to get comprehensive insights that can be further used to boost optimization and the resulting conversion.
Smart Copy
This is another recent feature that provides an edge for your landing pages. With this feature, you can ideate, iterate, and write high-quality and engaging copy for your landing pages. You are no longer stuck with writer’s block and can create different content forms. Needless to say, it will improve productivity as well.
Unbounce on Mobile
With the ever-increasing mobile use, you’d want your landing pages to be mobile-responsive and user-friendly across all devices. To meet this need, Unbounce makes all landing pages mobile-responsive. All the templates come pre-built to work on any type of screen or screen size. This way, your excellent desktop-friendly website won’t look terrible if someone views it on their iPhone and can’t turn the screen for comfort.
Unbounce also unveiled a feature called Accelerate Mobile Pages or AMP. This can boost your conversion rates since it helps your landing pages load up to 85% faster than standard mobile pages on the web. This is especially helpful since people tend to click away from a website if it takes longer than a few seconds to load!
Integrations
Although I love Unbounce, any digital marketer worth their salt has to admit that multiple tools are needed to find success. A landing page creator like Unbounce, therefore, needs to be able to integrate with other marketing tools, data analysis tools, and other off-the-shelf and custom products.
Fortunately, Unbounce integrates with all popular marketing tools like Zapier, Marketo, Kissmetrics, and WordPress. This last one is important to me and I’m sure for other digital business owners too. Many webpages run on the WordPress platform, so being able to integrate Unbounce with those sites is a huge advantage. There’s nothing easier than publishing your landing page to your WordPress site with a single click.
If you have developers for your website, you can also use the Unbounce API. This allows you to customize your integrations or integrate tools not among the popular options supported by default.
Unbounce Dynamic Text
Unbounce offers Dynamic Text Replacement or DTR. This helps you swap out specific keywords to match what your potential customers are searching for in Google.
In other words, it takes a huge part of SEO optimization off your plate and makes it a lot easier to rise in the rankings without having to do excessive keyword research by yourself.
It also has the side effect of improving your Google AdWords Quality Score. As you know, this is an important metric for any digital marketing effort. Google AdWords helps determine your website’s rank on Google, and higher scores mean that people will see your website more often when they type in queries that match your service or product.
Customer Support
Unbounce offers excellent customer support, and an opportunity to speak with a real human rather than a bot via email, phone, or live chat. You also get this customer support regardless of which level of service you pick: another big advantage compared to other platforms. But this does limit human support to regular working hours, from 5 AM to 5 PM PST.
Thus, these are some key notable features of Unbounce. Before moving on to the verdict, let’s take a quick peek into the costs.
Unbounce Pricing
Aside from the 14-day trial I mentioned at the beginning of the review, you have the option for either annual or monthly payments. If you choose an annual subscription, you’ll save 25% compared to monthly billing.
There are four plans – Build, Experiment, Optimize, and Concierge. The Build plan is the most basic at $74 per month, and it comes with unlimited landing pages, popups, and sticky bars. Free page hosting, a form builder, AI copywriting, custom scripts, and 1,000+ integrations are other features in this plan. It is well-suited for building and launching high-converting landing pages for any marketing campaign.
The next higher plan is Experiment, priced at $112 per month. Besides the features of the Build plan, this pricing tier also comes with unlimited A/B tests, dynamic text replacement, unlimited page variants, advanced reporting, and more, making it ideal for companies looking to take marketing to the next level.
The Optimize plan, priced at $187 per month, is ideal for boosting conversions by up to 30%, as it comes with advanced features like audience insights, custom scheduling, advanced targeting, and more. Lastly, Concierge is the highest-paid plan at $649 per month, and comes with a dedicated customer support manager, access to implementation services, and more.
Out of these plans, Experiment is the best value for money for me, and I know some digital marketers who successfully use Optimize to increase their conversion rates.
Unbounce Verdict
Overall, I like Unbounce because it comes with all the features needed to create, optimize, and maintain landing pages.
If you’re looking for a landing page builder, I recommend Unbounce. Choose this platform if you’re a beginner to web development and are starting up your first website because it is user-friendly and the pricing points are pretty reasonable compared to other options. Also, if you use WordPress, you’ll love Unbounce.
That said, don’t choose Unbounce if you want something with more analytical tools or Facebook ad tracking, as both these elements are lacking.