GrooveFunnels vs Kartra 2021 Comparison

kartra vs groovefunnels comparison

Published by Al Rose

Last Updated on December 2, 2021 by Today Testing Team

You know the importance of sales funnels for converting casual visitors to customers and have done your research. Most likely, you’ve also narrowed down your choices, and are in the process of evaluating them. 

Well, we know what this feels like, and that’s why we will be comparing two popular sales funnels platforms in this review – GrooveFunnels vs Kartra.

Read on as we dissect the two platforms on many important features, so the choice of the platform becomes apparent to you by the time you finish reading this piece.

Before we jump in, note that GrooveFunnels is offering a free plan (includes GroovePages, GrooveSell, and limited features of other products) and a lifetime plan for $1,997 where you have access to all the tools for the rest of your life. These are available for a limited time only.

Kartra, on the other hand, offers a 14-day free trial for just $1.

Table of Contents

GrooveFunnels vs Kartra - A Comparison

What is GrooveFunnels?

GrooveFunnels is a relatively new sales funnel and digital marketing platform founded by the famous digital marketer, Mike Filsaime, and a few others with many years of experience in this field.

Given this background, GrooveFunnels is undoubtedly a comprehensive platform that not only specializes in the easy creation and maintenance of sales funnels but also provides a whole lot of features that ease the process of selling your products and services to the right customers.

What is Kartra?

Kartra is another comprehensive digital marketing platform that allows you to build landing pages and websites, create and manage sales funnels, and handle all aspects of digital marketing including CRM. 

Coincidentally, Mike Filsaime and Andy Jenkins came together to start this platform, and after its success, Mike moved on to GrooveFunnels. So, there are bound to be similarities between the two platforms.

So, let’s get down to comparing them against a plethora of essential digital marketing features.

Landing Pages and Funnel Builders

Landing pages and funnels are the building blocks of digital marketing. Let’s see how the two platforms stack against each other. 


Kartra comes with a ton of tools and features that make it a breeze to build landing pages. In fact, its intuitive drag and drop editor helps to quickly build any web page such as checkout, thank you, home, and more.

The built-in form builder helps with easy customization of the existing templates while the template marketplace has a ton of well-designed templates that you can choose from. This marketplace also has complete sales funnels that you can choose for your marketing campaigns.

Kartra or groovefunnels Landing Page

Its A/B split testing feature allows you to test and compare the performance of up to four landing pages at the same time. 


GrooveFunnels’ landing pages called GroovePages is built on a progressive technology called Vue.js, so pages load at an incredible speed. It also supports a wide range of customization for various devices such as laptops and mobile devices.

Groovefunnels vs kartra Landing Page

A user-friendly drag-and-drop editor, progress bars, pop-ups, and a ton of templates are some of the other salient aspects of GrooveFunnels.

When it comes to sales funnels, you can use the templates and customize them instead of building from scratch. Also, the marketplace allows you to share your creations or buy the ones created by others. 

Moreover, you get GroovePages forever with the free plan, and this offer is available only for a limited time. 

Our GrooveFunnels review has a lot more info about all of this.


Overall, both platforms have well-developed templates, easy customization features, and a user-friendly drag and drop editor. But when you compare the two, GrooveFunnels has a slight edge because of its progressive platform and more template choices. 

Affiliate Program

Both platforms offer attractive affiliate programs. GrooveFunnels has a tiered affiliate program where it pays 20% commission for the free plan and 40% for the lifetime members, whereas Kartra offers 40% commission on all plans.

A key differentiator is that in GrooveFunnels, you get to earn a 10% commission when your users sign up due to the promotional efforts of GrooveFunnels or other affiliates. This way, the chances of earning a commission is quite high with GrooveFunnels.

Also, you need to qualify for Kartra’s affiliate membership whereas, with GrooveFunnels, you can automatically become an affiliate and start earning money.

Hence, the affiliate program of GrooveFunnels has a lower entry barrier and higher earning potential than Kartra. 

Membership Site

Membership tools are a great choice to create a regular income stream through products and courses, and both tools support it well.


Kartra’s built-in membership tool has many customizable platforms to choose from, so you can build the site within a few hours. It also supports drip content and multiple formats such as text, audio, and videos.

Kartra Membership Builder

The highlights are a progressive tracker that makes it easy to track the activities of your subscribers and the analytics that gives you detailed information about your users’ behavior and preferences. 

Further, you can create multiple membership sites and track them all through a single dashboard. 


The membership site of GrooveFunnels, known as GrooveMember, is designed to help marketers run a full-blown membership site. Its online course platform is a convenient way to host membership content, virtual summits, and anything else that you want to have.

GrooveMember comparison

At the time of writing this piece, the free plan supports one membership and 100 members while the lifetime plan offers unlimited memberships and members. Going forward, the lifetime members are expected to have gamification and certification options as well. 


GrooveMember, undoubtedly, seems superior to Kartra as its gamification options take user experience to a whole new level. Further, there are no restrictions on membership sites or members when you opt for the lifetime plan. The ease of creating new members, managing them, understanding their behavior, and more make GrooveMember the better choice in this category. 

Sales/eCommerce and Checkout Features

The sales and checkout features are excellent on both platforms. These are fully customizable and make it easy to upsell, downsell, and even do order bumps.

The checkout feature is a simple one-page process that is sure to enhance the conversion rate. You can add an optional Thank You page as well.

Also, both the platforms integrate with PayPal and Stripe for easy payment options. 

Since both the platforms are more or less similar, they are both winners in this category. 

Email Marketing and Automation

Kartra and GrooveMail come with advanced email automation and autoresponder tools that make it a breeze to create and send visually-appealing emails to your contacts. What’s more, you can also track the open rate, click rate, and other analytics through the dashboard of both tools. The email marketing CRM of both the tools is top-notch as well. 

However, the key difference is the user interface. Kartra’s user interface is clean and the entire email automation works smoothly and efficiently whereas GrooveFunnels email automation is a little buggy. Of course, this could change once GrooveFunnels has released all the functionality, but for now, Kartra seems to have an upper hand when it comes to email automation and management. 

Kartra Email comparison

Further, Kartra comes with an email split testing function where it split-tests the title and content of your emails to increase the open rate. Further, its lead scoring tool automatically scores the leads based on their behavior, so you can create targeted marketing campaigns.

GrooveMail, on the other hand, supports HTML emails, text and voice SMS, bulk import of leads, and more. 

Also, GrooveMail supports 10,000 contacts and unlimited emails under its lifetime plan which can come in handy for popular digital marketers with a big email list. Of course, you add a booster pack for just $100 a month to be able to send unlimited emails to 100,000 contacts. 

The free plan, on the other hand, limits contacts to 500 and emails to 5000 a month. 

While both the tools are equally poised, GrooveMail has the upper hand because of its more advanced features. Further, the ability to send emails to 10,000 or 100,000 contacts can boost conversion rate with no extra effort. 

Video and Webinar

Both Kartra and GrooveFunnels make it easy to host your video and customize it to meet your preferences. 

That said, tools like YouTube and Vimeo offer a ton of features such as import, and these are not supported by GrooveFunnels. So, if hosting videos is an essential part of your online marketing strategy, Kartra may be the right choice for you. 

A standout feature of GrooveFunnels is that it supports both live and recorded webinars when you sign up for the lifetime plan. Also, you can upload unlimited videos under the lifetime plan as opposed to a limit of 15 videos under the free plan. 

In both the plans, you can upload up to 5 GB per video, and this gives you some flexibility.  

Kartra doesn’t currently support webinars and there has been no indication that it will in the future too.

So, if webinars are an important part of your marketing strategy, GrooveFunnels is your hands-down choice. 

Customer Support and Community

Helpdesk is integrated into both the platforms, so you can quickly reach out to the respective customer care representatives for help. 

Also, both platforms have an extensive collection of tutorials, though GrooveFunnels claims it offers more than 10K hours of content for lifetime members to help them learn everything about digital marketing.

Besides, you can also call, chat, or email the support team at GrooveFunnels and the response is pretty quick. Also, GrooveFunnels has a larger and more expanding community than Kartra.

Considering these aspects, GrooveFunnels scores in customer support and community.

Ease of Use

Both platforms are designed to provide the best user experience, so the features and layouts are intuitive and easy to navigate. Further, the different features integrate well with each other.

A notable difference is that Kartra is a finished product that has been around for many years while GrooveFunnels, despite its explosive growth, is still a work-in-progress, as more features are being added to it. This way, it’s hard to completely evaluate its ease of use.

Based on this premise, we can say that Kartra has an edge over GrooveFunnels at the time of writing this piece. 

Tools Available on GrooveFunnels But Not on Kartra

Here is a list of tools that are available on GrooveFunnels but not on Kartra.

  • GrooveWebinars Live
  • GrooveWebinars Automated 
  • GrooveQuiz 
  • GrooveSurvey
  • GrooveKart
  • GrooveKon – An annual event where many online influencers participate and share their experience.
  • GrooveFest – This annual fest is conducted by GrooveFunnels every year in San Diego and every GrooveFunnel member can join for free.
  • GrooveBlog
  • GrooveProof

Tools Available on Kartra But Not on GrooveFunnels

Here is a list of tools that are available on Kartra but not on GrooveFunnels.

  • Kartra Forms
  • Kartra Leads
  • Kartra Agency – A convenient tool to manage multiple client accounts. 

Thus, this is how the two platforms stack against each other. 


Kartra offers four pricing plans, namely,

  • Starter at $99/month
  • Silver at $199/month
  • Gold at $299/month
  • Platinum at $499/month

At the time of writing this piece, GrooveFunnels pricing has two plans and they are:

  • Free – includes GroovePages, GrooveSell, and limited features of other tools
  • Platinum Lifetime Plan – includes all current and upcoming tools for a lifetime price of $1,997
  • 2 installments of $999 each
  • 6 installments of $597 each
  • Also, please note that the Lifetime plan has a price increase coming in late December 2021 (going from $1,997 to $2,497).

Both these offers are available for a limited time only since GrooveFunnels is still in the process of releasing a few other features. 


From the above comparison, it’s clear that both the platforms are alike in many ways, and yet there are a few differences between them.

Due to the many similarities, it’s hard to say which platform is the better of the two. Rather, a more pertinent question would be which of these two will be more suited for your business. 

Choose GrooveFunnels if,

  • You’re an online digital or affiliate marketer
  • You want to offer live and recorded webinars.
  • Modern and scalable technology is a must-have for you, as GrooveFunnels is built on a progressive technology that is known for its stability and scalability.
  • Ideal for entrepreneurs, bloggers, and digital marketers who are just starting off, especially with its lifetime offer that’s available only for a limited time. 

Choose Kartra if,

  • You want a tool that has been around for some time and not a platform that is still in the beta version.
  • You want to work with more third-party apps such as Braintree, Sendgrid, Nexmo, and more.
  • You’d prefer to have a complete campaign where everything automatically flows across tools instead of having to click on the one-step integration each time.

Overall, both platforms are good in their own ways, though GrooveFunnels is better in terms of the additional features it offers.