Kajabi vs Infusionsoft (Keap) 2020
Through your research, you might have inferred that Kajabi and Infusionsoft run across the same paths. On the surface, they both are online business platforms, but they are built to target two different audiences.
To aid your decision-making process, this article has broken down how these software platforms stand in terms of customer support, automation, analytics, as well as landing page builders.
Both Kajabi and Infusionsoft also offer a free 14-day trial to test out their offerings.
What is Kajabi?
Whether you have designed a course, have a physical product, or are offering a service, Kajabi allows you to market your business online. They provide a variety of tools to aid you, such as templates for your landing pages, and sales tools like email marketing.
Rather than employing technical experts to make a website for you, you can do it yourself here, and promote all of your content to a larger audience.
What is Infusionsoft?
Infusionsoft also offers sales and marketing features for your business needs. These range of features include customer relationship management (CRM), making a sales pipeline and appointments, email marketing, as well as an e-commerce function.
After setting up your business, you will also be able to automate your sales and marketing. You can build a connection with previous leads and be able to obtain generate ones through their leadscoring function.
What are the Key Differences Between Kajabi and Infusionsoft?
Kajabi was designed for digital entrepreneurs, while Infusionsoft specifically targets small businesses.
Online Course & Membership Site Creator
Knowledge is not limited to classrooms in this age. You can design a course on the solution of a basic problem. All you need to do is keep your niche and target audience in mind.
Not only will these courses garner more attention towards your store, they will be a source credibility, and a way to share your knowledge. Pen down your teachings, and Kajabi will help you structure it into modules.
You can also create a membership site where exclusive products are available for subscribers. The subscription fee is a consistent income, and there is direct engagement for immediate feedback and content ideas.
Email Marketing & Sales Automation
Rather than spending time writing a separate email for each lead, you can automate email sequences and send ‘Welcome’ or ‘Thank You’ mails. These can be set to send at a specific time, and to a specific audience. You can make offers to incentivize increased sign-ups, and subsequently, further purchases.
You can also simply create an automated sales campaign using Kajabi’s pipeline feature. This will incorporate email marketing as well, and guide the consumer from your landing page, to your checkout page.
Reminder emails can be sent in between stages. Such stages can include an offer page, or even a blog page. Such pipelines help your business keep customers in the loop.
Analytics & A/B Split Testing
Kajabi provides an analytics dashboard that summarizes metrics you would need to keep a track of. These include purchases from your store and the revenue they generated.
Besides monetary tracking, you can also see the number of people that visited your page, offers availed, and subscribers. These analytics pinpoint the areas that require attention and additional marketing.
Kajabi also provides a split testing tool to try different variations and record the results. You can change any aspect on your page that you think would provide more leads.
Some examples include font sizes and placement of your call to action button. Any images or videos shown. Also, the general outlook of your page such as the color scheme or logos.
Landing Page Builder & Templates
We found Kajabi’s page builder to be very user friendly with its drag-and-drop function. You can add in any section such as your heading, videos, or promotions, and place them wherever you desire on the page.
You can even create multiple call to action buttons on the same page, and make them into two-step op-ins. With this ease, more consumers can be onboarded.
If you do not want to go through the hassle of coming up with your own design, Kajabi offers templates applicable on every page.
These templates can be entirely personalized. It is your decision where you would like your banners, and which images would encapsulate your products.
While Kajabi focuses on having most functions inside their platform, they also provide integrations for any third-party applications you might already be using.
These integrations can be divided into sections. For analytics, you can pair with Google Analytics and Facebook Pixel.
For email, there is a wide variety such as Mailchimp and Drip. Plus, you can also connect with Zapier that will facilitate further access to more than 500 platforms.
Email Marketing & Sales Automation
Infusionsoft provides an email builder tool that has templates for emails. These can be further customized and saved as drafts to use later. You can edit headings, text, colors, and background.
You can schedule to send email broadcasts which can first be previewed to see how they would look to receivers. There is also the option of merge fields that will automatically send personalized follow-up emails to your contact list.
Like email marketing, your sales campaign can also be built using Infusionsoft’s campaign builder tool. You will be able to create a campaign sequence which will include sending emails, and prompting a customer to movie from a landing page to promo page etc.
These can be timed and people with specific tags applied can be sent content that would appeal more to them. This function will be complicated to use for a first timer, but once set up, it is fully automated.
Customer Relationship Management (CRM)
Generally, you would be using an Excel sheet to keep track of details such as names, addresses, phone numbers and purchases. CRM allows you to do all of that automatically, and act as a task manager.
You can divide information by company and have several associates within that company. You can see which level of the pipeline a consumer is on, and then follow-up with them.
The main benefit of this is that you can specifically target consumers. Some of them show the potential to make a purchase through their social media and website behavior.
Analytics & A/B Split Testing
Infusionsoft provides a variety of reports to track your progress. These include traffic received, and the amount of traffic that was converted.
Marketing reports provide the number of emails opened, forms filled, and what your campaign is accomplishing. Sales reports provide revenue and referral data. There is also an opportunity pipeline which forecasts sales.
There are also billing reports that outline payments, and administrative reports that track all tasks enacted by a user.
Infusionsoft only provides A/B testing for broadcasted emails, rather than the whole web page. You can see which variations of subjects, pictures, first line previews, and sender names work best for your audience.
The outcomes presented will show which type has more people opening the emails, opening a link within the email, or unsubscribe from your contact list.
Landing Page Builder & Templates
Infusionsoft also has a landing page builder tool where you can customize your all your required elements. Your first step is making a section. This can be your offer or the main body.
Inside, you can add in a number of rows. Within the rows, you can further make up to 4 columns. Inside these is where your content will lie. You can add icons, pictures, codes, forms, or text.
Before designing your sections, you have to select a template on which these would lie. You can select templates according to the kind of page you want. May it be a lead generation or blog page, they can be filtered according to your requirements.
If you want to design a page yourself, you can also do that from scratch.
Infusionsoft provides a wide range of categories for third-party connections. There are connector applications that allow further integrations such as piesync, and automate.io.
There are ecommerce platforms such as ThriveCart. Landing page builders such as Leadpages. Membership sites such as customer hub. And, reporting applications such as Graphly.
A great number of integrations is allowed so that any feature that is missed out on by Infusionsoft, can be covered through these connections.
Kajabi Vs Infusionsoft: Customer Support
Kajabi has a two-tiered customer support program. In the basic plan, you can avail the live chat feature Monday to Friday from 6a.m to 5p.m. If you have a growth or pro plan, you can avail a 24/7 live chat.
There is also the Kajabi Help Centre which includes information on partner programs, blogs, themes, products, automation, and affiliations. There is also the Kajabi University which has courses on how to bring your business online.
Infusionsoft has a five-tiered customer support program. They have chat support available Monday to Friday from 6a.m to 7p.m.
They have a community support program on their website where you can ask queries from other users. A similar function is also available on Twitter with the handle @KeapGrowing.
You can submit product and service bugs from their troubleshooter ‘Known Issues. Finally, there is also a help center where you can search on topics like marketing, administration, tools, and ecommerce.
While Kajabi has 24/7 customer support for higher level packages, Infusionsoft takes the win here with its many channels of support.
Kajabi Vs Infusionsoft: Ease of Use
With Kajabi, you have every feature under one platform. You do not really require integrations unless they are applications you have previously been using.
When starting off your business, Kajabi provides a guide for every step. Whether it is creating your course, or performing its marketing, there are detailed tutorials and streamlined processes.
With Infusionsoft, there are factors that would be too complicated for someone just starting out. But, if you are already experienced, it provides advanced tools and analytics.
Verdict: If you are a beginner with no technical expertise, Kajabi would be the way to go. But, if you want a sophisticated software, Infusionsoft might be better suited.
Kajabi pricing offers three monthly packages, with a 20% discount if you opt for a yearly plan. Each level unlocks additional features. These include:
Basic at $149. Discount price is $119 per month.
Growth at $199. Discount price is $159 per month.
Pro at $399. Discount price is $319 per month.
Infusionsoft by Keap starts at $199 per month for one user account.
Now that you have been informed about all the highlights of Kajabi and Infusionsoft, the decision is yours to make. There are a lot of factors you have to consider while picking a platform, a significant one being your level of expertise.
I have given you my thoughts on the matter. It is up to you to contemplate your requirements.
Choose Kajabi if:
- You want membership sites as an added revenue stream.
- You want easy to build pipelines for your marketing campaigns.
- You want split testing for every part of your pages.
- You do not want to be heavily reliant on integrations.
- You want a practical drag and drop page builder.
Choose Infusionsoft if:
- You want an advanced campaign builder with marketing automation.
- You want a customer relationship management system.
- You want A/B testing for your broadcasted emails.
- You want a greater number of integrations.
- You want a complex page builder.