Convertkit Pricing: Which Plan Should You Get?
ConvertKit is an email marketing tool that enables you to connect with your customers and widen your target audience. It comes with many convenient features and automation to make the most of email marketing.
Now, you might wonder how much does ConvertKit costs? Will the ConvertKit plans match your budget and give you the value you want? Let’s explore the answers to these questions.
But before that, note that ConvertKit offers a 14-day free trial.
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ConvertKit Pricing At A Glance
Here’s a bird’s eye view of ConvertKit pricing.
Let’s see what each of these ConvertKit plans offer, so you can choose the one that best fits your needs. Note that all the ConvertKit plans come with free courses that help you to build an email marketing list and a thriving digital business through it.
The first course, called Build, teaches you about online business and how to build your first 100 subscribers. The second course, called the Launch, helps to make your digital product business a successful one.
You also get a personalized demo with all the ConvertKit plans.
Free Plan
ConvertKit offers a free plan for new creators who have just started building their email list. In this plan, you can have up to 1,000 subscribers.
Being a free plan, you only have a small subset of the features. Here are some things you can do under this plan.
Grow Your Subscribers
This plan offers many features to start from zero and grow your subscriber list quickly.
First off, you can create any number of landing and sales pages and sign-up forms to gather leads, and this can be a good way to quickly bring more subscribers under your fold. Also, there are no limits on the amount of traffic and the number of link pages.
To attract more subscribers, you can choose to deliver incentives for opting in and this could be a discount on your products, a free ebook, and more. Also, you get access to features such as subscriber tagging and can even get reports on your list growth. With this information, you can modify your strategies to gain more subscribers.
Engaging With Your Audience
Under this plan, you can also engage with your subscribers by sending email broadcasts through which you can sell digital products and subscriptions. Again, there’s no limit on the number of broadcasts or the products/services you want to sell.
You can even sell recurring subscriptions, earn money through subscribed newsletters, and more. You are only limited by your imagination when it comes to creating new revenue streams.
There is a transaction fee on all transactions. It is 3.5% + 30c.
Finally, there is no customer support, but you can always reach out to the ConvertKit community in case of any questions.
In all, this is a good plan for anyone who is just testing the waters of email marketing.
Creator
This ConvertKit plan is well-suited for those who are looking to promote their work to a wider audience. It also works well for those who want to automate some parts of their email marketing.
It starts at $15/month when subscribed monthly and $9/month when subscribed yearly. This rate is applicable for up to 1,000 subscribers only and increases/decreases with more/fewer subscribers respectively. For example, it costs $29/month for a monthly subscription and $25/month for a yearly subscription when the number of email subscribers increases to 1000.
Along with the features of the Free plan, you also get the following with the Creator plan.
Connect With Your Audience
Besides unlimited email broadcasts, you also have access to automation funnels.
These funnels use triggers to send specific responses. For example, if a new subscriber joins your list, a welcome email is automatically sent to the user. Likewise, when a subscriber makes a purchase, a follow-up email is sent. These funnels boost your interaction with no additional time or effort from you.
Likewise, you can automate complete email sequences. These are a series of emails that are sent automatically to subscribers based on specific criteria.
To give you an example, let’s say you sell camera lenses and other accessories for photography. As soon as an individual subscribes, an automated sequence of emails is sent at specified intervals. Say, in the first week, you send an email about how to choose the right lens, and in the second, you follow it up with a list of lenses and their focal length. In the third week, you send a discount/offer. All these happen automatically and through such interactions, you also boost the chances of a buy.
Additional Features
In the Creator plan, you have access to 70+ direct integrations and APIs that you can use to gain more out of your ConvertKit platform. Besides this, you also have live chat and email support, so you can clarify any doubts/questions you may have.
In this plan, the support team will help you to migrate from another tool to ConvertKit. Plus, you can add another team member as an admin.
Thus, these are the additional features that come with the Creator plan. The additional cost of this plan justifies the features it offers. In particular, its automation email sequences can boost your conversion rate greatly, so if you want to grow your business through email marketing, this plan is a good choice.
Creator Pro
The Creator Pro plan is ideal for seasoned digital marketers who are looking to scale their business to new heights. It costs $50/month when subscribed yearly and $59/month when subscribed monthly. This rate is for 1,000 subscribers and the actual rate could be more or less depending on the length of your subscriber list.
So, what do you get in addition to all that’s available in the Creator plan?
Grow Your Audience
Creator Pro offers two new features to grow your audience. The first is the Facebook custom audiences where you can sync your tags and email segmentation to Facebook. This improves your targeted and paid ads outcomes on Facebook.
The second feature is the newsletter referral system where you can reward your subscribers for referring their friends and contacts. This is handled via a Sparkloop account subscription that comes free with this plan.
Connecting With Your Audience
The single biggest differentiator between the Creator Pro and the other plans is the reporting and analytics.
The Creator Plan provides detailed analytics on your open and click rates for a specific email as well as the trend seen over a specific time period. Further, you can sort this data based on a particular list or segment.
Likewise, you get to see who are your highly engaged subscribers and who are those that need more effort from you. Accordingly, you can tailor your email marketing strategies to boost your interactions with non-active subscribers.
All these insights are sure to give a clear idea of the progress made on your strategies and what needs to be done to boost interactions and the resultant sales through them.
Another minor, but important feature is that you can edit the links in your broadcast email after they are sent, and this change will reflect in the sent emails. This is a pretty cool feature that can make up for any slips.
Additional Features
The other additional features include priority support via email and live chat. Also, you can add an unlimited number of team members.
So, now comes the big question. Is the Creator Pro worth the cost? It is almost double that of the Creator plan, but can be worth the difference because this is the only plan that provides detailed analytics and insights into the performance of your email marketing strategies. That said, this can be a stretch for individuals and small businesses, but if you start making a steady income through email marketing, this plan will be worth the investment.
Thus, these are the different ConvertKit plans and their features. Next, let’s look at some FAQs related to ConvertKit pricing.
FAQs Related To ConvertKit Pricing
Is The Free Plan Really Free?
Yes, the Free plan is free forever, provided you add no more than 1,000 subscribers to your email list. This is a good plan if you don’t want any of the features that come with the higher-priced plans. Only when your subscriber list goes past 1,000, the support team will reach out to you, and will ask you to upgrade to the Creator or the Creator Pro plans. This will require a credit card and an upgrade, if you want to add more people.
Will My Account Be Upgraded Automatically?
If you go over the subscriber limit of 1000, your account will be automatically upgraded to the next tier. Of course, you will be notified of this upgrade and you will have to pay the difference to be able to continue to add more people to the list.
Can I Downgrade Plans?
Yes, you can downgrade plans, but it will be done manually by the customer support team. You can’t do it automatically and this is why you must reach out to the support team for a downgrade. Send an email to help@convertkit.com to downgrade the subscription plan.
Can I Cancel The ConvertKitPlan? Will I Get A Refund?
Yes, you can cancel your ConvertKit plan at any time. But you will get a refund only if you’re within the first 30 days from the date you signed up for the account. In other words, you will not get a refund if you cancel after the first 30 days.
The good news is, ConvertKit offers a 14-day free trial on its Creator and Creator Pro plans. You can use this time to understand if ConvertKit is the appropriate tool for your business needs. Accordingly, you can decide.
How Does Billing Work When I Upgrade?
Let’s answer this question with an example. Let’s say you’re currently in the monthly subscription Creator plan and you decide it’s time to upgrade to the Creator Pro plan. If there’s say a week left in your current subscription, the same will be prorated towards the higher plan.
To elaborate, the Creator Pro costs $29/month and you decide to upgrade in the third week of the month. The remaining unused amount in your Creator subscription is $29/4 = $7.25. Now, when you upgrade, you will pay for this additional week under the Creator Pro plan. The current cost of a monthly subscription for the Creator Pro plan is $59 for 1,000 subscribers. The prorated rate for five weeks is $59 X 5/4 = $73.75. So, your final payment will be $73.75 – $7.25 = $66.50.
Note that this amount will change depending on the number of subscribers. The above example is meant to just explain how the billing works.
You can reach out to the customer service team to upgrade your account. Also, you will be notified if it’s time to upgrade your account and in that case, simply follow the instructions in the email.
What's The Billing Cycle?
ConvertKit bills you ahead of time. You are billed on the first of every month for that month’s services. For example, you will have to pay the subscription on January 1st to use ConvertKit in January. If you go over the subscriber limit during the month, you are automatically upgraded to the next tier and the prorated difference is added to the next month’s bill. From the next month on, you will continue to pay the subscription rate of the new tier.
ConvertKit Pricing Summary
To summarize, here’s the ConvertKit Pricing.
- Free
- Creator – $15/month for a monthly subscription and $9/month for a yearly subscription. This is for 300 subscribers only.
- Creator Pro – $29/month for a monthly subscription and $25/month for a yearly subscription. This is for 300 subscribers only.
In all, ConvertKit is an affordable email marketing solution with many convenient features that can help your business to grow and scale.
Want to see how ConvertKit pricing compares to other email marketing solutions? Check out these guides:
