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Unbounce vs Leadpages: Which Is Best In 2021?

Unbounce vs leadpages

Published by Al Rose

Last Updated on April 26, 2022

Leadpages is targeted at connecting small businesses with potential clients by collecting the details of the leads, communicating with them, and converting the lead into sales.

Building high-converting websites and landing pages is a straightforward process and popups and alert bars for engaging the leads are provided in the platform.

Unbounce will aid you in creating optimized landing pages that will guide your visitors around your website and convert them from leads to customers.

Building landing pages on Unbounce is simple and you do not need any technical expertise. Unbounce has marketing expertise built into the platform assisting you in setting up your marketing campaigns.

In this article, we will compare the features provided by Unbounce and Leadpages. There is a free 14-day free trial period available on both platforms.

Table of Contents

Key Common Features

Landing Page Builders


Leadpages developed a drag-and-drop feature on their platform for building and deploying landing pages rapidly. This landing page creator is the key to their success and forms the foundation of the platform.

Adding more widgets to your pages is easily achieved by simply dragging and dropping the available options onto your page. 

You also have access to an unlimited number of landing pages, pop-ups, and alerts on all 3 of the Leadpages pricing plans.


Unbounce has a drag-and-drop editor which makes customization of landing pages a straightforward process.

You can change the dimensions of a landing page to place selected elements exactly where you want them.

The drag-and-drop editor enables the Unbounce Form Builder to seamlessly build one-step and two-step forms through the utilization of developer features like “checkboxes, radio buttons, drop-downs, and hidden fields”.

The built-in conversion optimization and lead generation tools will enhance the conversion potential of your landing pages.

Customized changes can be made to your landing pages through the use of JavaScript, CSS, and HTML.

Unbounce caters for 75 published landing pages on the Essential pricing plan. To increase the number of landing pages you will have to upgrade to the Premium plan (150 landing pages) or the Enterprise plan (375+ lading pages).

No provision is made for Accelerated Mobile Pages (AMP) framework landing pages on the Essential pricing plan, you will have to upgrade to a higher pricing plan to get access to the AMP landing pages.


The platforms compare very well to each other and are easy to use with the drag and drop functionality.

The page editors are remarkably similar making the declaration of a winner a difficult process. Ultimately, we decided that the winner is Leadpages for their ease of use.

Pop-ups vs Leadboxes


The Leadboxes feature on Leadpages enables popup boxes to appear when the visitor’s actions indicate that they are about to leave the site.

This popup box then affords the visitor another opportunity to conduct a transaction before leaving the site.

Leadboxes can either be triggered automatically or appear when a pre-set action or condition is met.

This is most frequently as a result of the 2-step opt-in process where Leadboxes only appear when a specific button is activated by the visitor.  

Leadboxes promote client engagement resulting in more leads for your business.

Triggers can be set by:

  • Plain text link
  • Button link
  • Image link
  • Timed popup
  • Exit-intent popup

Leadpages offers an unlimited number of pop-up forms and alert bars on all pricing plans.

Unbounce Pop-Ups / Sticky Bars

Sticky bars and overlays can be created in Unbounce via the Convertibles feature.

The Overlays feature is included in the base platform and is modifiable to suit your selected theme on your landing pages.

The purpose of the overlay is to provide a pop-up call to action enticing the visitor to reconsider their options before leaving your landing pages.

Sticky bars are forms aimed at increasing conversions by highlighting your full product range or services.

They are mobile responsive and most find this to be a well-designed feature and easy to apply and control.  

Provision is made for 8 published popups and sticky bars on the Essential pricing plan.

To increase the number of popups and sticky bars you will have to upgrade to the Premium plan (16) or the Enterprise plan (40+).

Advanced Popup and Sticky bars are not available on the Essential pricing plan.



The 130+ templates are categorized by industry enabling you to select a relevant landing page. You have a choice of Leadpages developed templates or 3rd party developed templates.

The 3rd party options are available at an extra cost.

You can choose from a selection of standard templates that are not very modifiable or drag-and-drop templates which allows for much more modification.

Mobile responsive templates are available on all 3 pricing plans.

The templates can be sorted by the success of their conversion rate based on data collected by Leadpages from more than 43,000 customers on existing landing pages.

The landing pages used for the calculation of conversion rate are mostly customized this should be seen as a guideline and not definitive.


Unbounce offers 100+ templates that are focused on the conversion of clients into sales and can be modified or designed from scratch. The free templates are available on all pricing plans but there are premium templates available by upgrading to the Premium pricing plan.


Leadpages offer more templates than Unbounce and have based their templates on feedback from more than 43000 existing high converting landing pages.

A/B Testing and Analytics


The split testing (A/B testing) feature on Leadpages assists with the fine-tuning of your marketing campaign.

You can have more than 1 version of a landing page active to determine which one is more effective in attracting visitors and converting them to clients.

You can analyze the performance of the pages and tweak your campaign according to the analyses. The feature enables you to select the amount of traffic to be directed to the various pages.

A/B testing is not available on the Standard plan and you will have to upgrade to the Pro or Advanced plan to enable this feature.


Unbounce is set up to make A/B split testing seamless and thus improving your conversion rate. The split testing is available on all the pricing plans.


Unbounce offers A/B testing on all pricing plans and therefore they are declared the winner of this category.



Leadpages integrate with Zapier as a standard feature thus enabling you to integrate with 1400+ apps via Zapier.

All pricing plans offer 40+ standard integrations and only the Advanced pricing plan makes provision for advanced integration options.

LeadPages integrates with a multitude of applications in selected categories.


Unbounce integrates directly with a multitude of apps. Where there is no direct integration available, the integration can be done via Zapier or WebHooks.

Integration with WordPress, Zapier, HubSpot, and Infusionsoft is available on all the pricing plans. Marketo and Salesforce integration is not available on the Essential pricing plan.

Below are some of the current systems that Unbounce integrates into:


Unbounce integrates directly with more systems than Leadpages and offers a comprehensive solution. It works with all the major email and payment gateways. Unbounce the winner in the integration category.

Customer Support


Leadpages offers a customer support program whereby subscribers under the Standard pricing plan only caters for email support, the Pro pricing plan caters for online chat and email support, and the Advanced plan caters for Priority telephonic technical support.


Unbounce provides email support on weekdays 1 am-8 pm PST. Weekend support is available via email only between the hours of 9 am-9 pm PST and you are likely to experience a delay in the response over weekends.

Enterprise plan members are assigned a Customer Success Manager for improved support.


Leadpages offer more support options and are contactable for more often than Unbounce and therefore they are the winner in this category.

Ease of Use


Everything is pretty intuitive and, most importantly, code-free making the ease of use the main selling point of Leadpages.

The drag and drop editor can be used to rapidly design and develop your landing pages as opposed to using a skilled developer that will take several hours. It is possible to follow a theme throughout all your landing pages.

Making the landing page available on the mobile platforms attracts younger or more mobile orientated clients. Leadpages provide a responsive preview of the

mobile page for preview of what it will look like on the mobile platforms. You can only view the preview and no design changes can be made.


Unbounce is powerful, user-friendly and straightforward. The basic builder window opens a large workspace and includes handy guidelines on how to navigate your way around the system.

Unbounce will take you through an onboarding process when you use it for the first time.

Working with the different elements is straightforward and the properties tab on the right of your screen allows you to tweak all aspects of your page. Guidance is provided wherever you get stuck making it easy to deliver a professional landing page.


Both platforms are intuitive and easy to use. They guide you in the process and you do not need to code anything. The editors are efficient and can be set up in a matter of a few hours.

The winner for overall ease of use is Leadpages for their well-designed editor and simple mobile platform responsiveness view

Feature Differences

Leadpages Checkout

Leadpages Checkouts feature integrates with the Stripe payment gateway. This makes accepting all the major credit cards on your checkout landing pages possible.

Digital orders can easily be executed with Leadpages’ built-in checkout pages.

Stripe is included in the cost of the system and there is no upfront payment for the feature. You will, however, have to pay a percentage of your sales over to Stripe.

There are standard data gathering fields allowing you to collect visitor information such as email address, credit card number, card expiration date, CVC/ CVV, billing information, and shipping information. The color, style, and hover state of the buy-button are customizable in the same way as a regular form widget.

The Leadpages Checkouts enables:

  • Acceptance of credit cards
  • Secure payment processing
  • Customizable form fields
  • Automatic receipt delivery
  • Refund processing


The Leaddigit feature is a differentiating feature in Leadpages that allows you to add mobile numbers to your mailing lists.

This feature makes Leadpages more attractive for younger customers that prefer texts to emails.

leaddigit image


Leadlinks inserts a link into your email enabling the user to click on the link and subscribe to your mailing list. This will add their details to your mailing list without having to capture their details.

leadlinks image

Unbounce dynamic text replacement

The Unbounce Dynamic Text Replacement feature enables you to adapt text on your landing page to match keyword parameters and to attach external variables to your website.

This will assist in your advanced Pay per Click (PPC) campaigns. Adding keywords and metadata to your ads will lead to much improvement in the ranking of your landing pages on a variety of search engines.

Unbounce vs Leadpages Price



There is a free 14-day trial on all the leadpages pricing plans, but it requires credit card details.

The 3 pricing plans are Standard at $25/month paid annually, or $37 on a monthly subscription.

Professional at $48/month paid annually, or $79 on monthly subscription including support.

Advanced at $199/month paid annually or $321 on a monthly subscription.

The Advanced plan offers everything that the Professional plan does plus advanced integrations.


There are free 14-day trials on the Essential and Premium plans, but it requires credit card details.

The Essential Unbounce pricing plan is $79 per month if paid annually or $99 per month on a monthly subscription, Premium plan at $159 a month when paid annually or $199 per month when paid monthly, and the Enterprise plan at $399 per month for annual payments or $499 per month on a monthly subscription


The pricing is competitive and Unbounce offers an impressive number of features and integrations, but you will still have a limited number of pages, pop-ups, and sticky bars you can publish.

The functionality offered by Leadpages make them the winner in the pricing category.

Final Thoughts

Leadpages and Unbounce are both platforms worthy of considering for use as your digital platform for your business. Comparing the two platforms will assist you in deciding which is more suited for your business application.

There are free 14-day trials available on both platforms provided that you provide credit card information.

REMINDER: cancel your plan before the trial period expires if you do not want to continue the trial otherwise you will be billed for the selected plan.

Choose Unbounce if:            

  • You want to personalize your communication with potential customers by using Dynamic Text Replacement.
  • You want to import and export your landing pages to Unbounce and publish them.
  • You want to easily create responsive pages for mobile applications through a few clicks.
  • You want enhanced security with SSL encryption.
  • You want reliable A/B testing with test variations.

Choose Leadpages if:              

  • You have a small business of no more than 15 employees that provide a product or service that needs a marketing campaign.
  • You want to increase your online presence to a wider community and increase your contact base.
  • You do not have the technical knowledge to build your landing pages.
  • You have the funds available for a high conversion landing page tool.

Unbounce is aimed at setting up landing pages through the use of tools and templates for easy conversion of visitors to paying customers.

Leadpages is less expensive than Unbounce and it offers more features, customer service and offers a complete solution to your business. It offers 14-day trial options on all plans and Unbounce does not offer that on the Enterprise plan.

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