ThriveCart Vs ClickFunnels (2023 Side-by-Side Comparison)

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ThriveCart Vs ClickFunnels (2023 Side-by-Side Comparison)

Published by Al Rose

Last Updated on January 11, 2023

Looking for an in-depth, side-by-side comparison of ThriveCart vs ClickFunnels?

You’ve come to the right place!

Converting visitors to customers is the goal of every entrepreneur and many digital tools like ThriveCart and ClickFunnels help you get there. However, choosing the right one for your needs is a challenge, and this is where this article can come in handy.

Read on as we compare ThriveCart with ClickFunnels across many parameters such as checkout features, membership site functionality, email automation, and more. We break down the benefits of each feature to help you choose the appropriate one to achieve your business goals. 

While there are many reviews out there, they are all outdated while this is updated for 2023 and includes all the new features and the latest deals. 

But before that, note that ThriveCart pricing is offering a special lifetime offer for $495 and an upgrade to the PRO plan for an additional $195 ($690 in total) while ClickFunnels has a 14-day free trial

Table of Contents

What Is ThriveCart?

Thrivecart is a checkout platform that’s designed to boost your conversion rates and comes with a host of features that make it easy to sell your products and services online.

This hosted service integrates well with many leading tools to extend its functionality and to provide end-to-end digital marketing capabilities.

What Is ClickFunnels?

ClickFunnels (review), on the other hand, is a platform designed for lead generation. Its primary purpose is to create sales funnels to enhance the experience for users who visit your site, and through it, increase your conversion rates and sales.

This is a good choice for entrepreneurs, digital marketers, and just about anyone who wants to provide the best experience for their customers through every part of the sales funnel. In all, it provides all the necessary tools to ensure that there’s a sale at the end of every funnel.

Go For ThriveCart If You Want to:

  • Offer one-click upsells to boost sales
  • Have an embeddable shopping cart that provides a seamless shopping experience on a single page
  • Provide a custom shopping experience with webhooks (provides data in real-time to other applications for further processing or analytics)
  • Offer different payment modes like subscription-based, monthly, etc.
  • Have a robust affiliate program

Go For ClickFunnels If You Want to:

  • Automatically notify new and old customers of new products or upgrades to your offering
  • Create different types of funnels and evaluate the performance of each
  • Use an intuitive drag-and-drop editor for customizing your landing pages
  • Leverage other online tools such as image compressor, QR code generator, invoice generator, and more for free. 

What Are The Main Differences Between ThriveCart And ClickFunnels?

While ThriveCart and ClickFunnels may seem similar, especially in terms of the end-goals, there are many differences between the two platforms, so let’s analyze them in-depth.

Cart Vs Funnel Builder

Built-in templates have become an essential part of online marketing tools to give the flexibility to customize a landing page quickly without worrying about code knowledge or experience. 

Both ThriveCart and ClickFunnels come with built-in templates for landing pages, but there are many differences between them.

ThriveCart offers ready-to-use templates that are A/B tested to boost your conversion rates on landing pages. Also, these are compatible across all devices. 

However, most of their key templates are focused around the shopping cart and providing a smooth buying experience for its customers, as this is Thrivecart’s area of expertise. 

The obvious advantage is you don’t have to spend a ton of time customizing them as they come pre-built with a wide range of themes and functionality. 

Like ThriveCart, ClickFunnels also offers A/B tested templates. The key difference is that the template choices are much more than ThriveCart and the drag and drop editor makes it a breeze to customize them without spending a lot of time. 

Also, Clickfunnels is geared for a broader sales page building and this offers more versatility for users. It’s much easier to build high-converting sales pages with ClickFunnels.

When you compare the two, ThriveCart is the better option because its templates are optimized for conversion and also place a lot of emphasis in creating a pleasant shopping experience for users. 

ThriveCart Mix Of Checkout Features

ThriveCart comes with a bunch of features geared to boost sales. 

First off is the discounts and coupons, and ThriveCart provides extensive control to create and manage them. You can set in the minutest of details such as deciding if the discount should be a percentage or a fixed amount, the period of availability, whether it must be applied to a particular affiliate or product, etc. 

Such granular control ensures that you can customize the coupons to boost sales.

Order bumps are easy to create and manage as well on ThriveCart. These can be coupons, payment options, and affiliate attribution that can be added to the initial order by your customer.

Further, you can generate upsells to boost the attractiveness of your offer. For example, you can offer a payment plan, subscription, discount, or even an extra product or free trial with the sale to entice your visitor to buy from you.

From a user experience standpoint, he or she can get these upsells, order bumps, and discounts with just one click, and this convenience greatly enhances the chances of a buy. 

This ease of creation and use is a big boost for your business and is one of the defining differences between ThriveCart and ClickFunnels.

ClickFunnels Membership Site Functionality

ClickFunnels’ membership site functionality is comprehensive as it provides everything you need from building funnels to collecting payment, and even following up with your customers after the sale.

From a creation standpoint, it is super easy because of the intuitive drag-and-drop page builder that requires no technical or coding knowledge. All that it requires is some imagination and creativity to build membership sites, just the way you want.

It even comes with pre-built funnels and templates to choose from. You also have the choice to replicate the existing funnels. 

ClickFunnels comes with something called “follow-up funnels” that give you information such as who comes to your site, the actions they take, etc, so you can follow up with them to increase the chances of a sale. 

Further, ClickFunnels support a variety of payment methods and gateways to reach out to a global audience.

These funnels and membership sites work well in an affiliate model too, and all these make ClickFunnels the choice when you want to use funnels for digital marketing. 

ClickFunnels Email Automation Functionality With Actionetics

Another cool feature of ClickFunnels is Actionetics, a marketing automation platform that integrates with sales funnels to provide dynamic automation on-demand. 

To give you an idea, this automation platform can send autoresponder emails to follow up on your visitors and increase conversion rates. Similarly, it can also react on the fly based on actions defined in each part of the sales funnel. 

What this means to you is that this platform creates seamless communication between your funnels and marketing platforms to easily manage the contacts collected through the sales funnel.

It also eliminates the need to have other third-party integrations and tools.

Actionetics comes with a clean and friendly user interface as well.

Thus, these are the significant differences between ThriveCart and ClickFunnels.

Similarities Between ThriveCart And ClickFunnels

Moving on, let’s look at the similarities between the two platforms and see which of the two is better in each of these features.

Reporting And Analytics

Both ClickFunnels and ThriveCart come with some excellent analytics and reporting features. However, when you compare them, two features of ThriveCart pertaining to analytics stand out.

Firstly, ThriveCart integrates seamlessly with Google Analytics. In fact, all that you have to do is navigate to your product’s checkout page, click “Tracking”, and enter the Google Analytics ID. That’s it, and you get comprehensive information on your visitors, so you can follow up with them to boost sales.

Further, this pattern will help you to understand the more profitable sources and patterns, so you can focus your digital marketing efforts on them for increased ROI.

The second aspect that makes ThriveCart better in analytics is its affiliate management features. With ThriveCart, you can easily change the cookie length and type at any time, payout your affiliates after the set period, and more. This feature can bring in more affiliates to your network and through it, more sales. 

Due to these two features, ThriveCart is the better choice when it comes to analytics.

Integration With Payment Processors

When it comes to payment processing, both tools integrate with a wide range of tools such as PayPal and Stripe to enable you to reach a global audience. They work well with Google Pay and Apple Pay as well. 

A key difference between the two is VAT computation. ThriveCart integrates with an app called Taxamo to manage your VAT collections, so you don’t have to spend time and effort on this complex calculation. 

And there’s no extra cost as this app comes as a part of your subscription to ThriveCart.

ClickFunnels, on the other hand, offers no VAT collection capabilities. 

A/B testing

Another standout feature of both platforms is A/B testing. 

In ThriveCart, you can automate the testing process for every marketing idea, so you can save some effort and time. However, these metrics are not displayed in a central dashboard.

In ClickFunnels, you have to set up split testing for every page, but the results will be displayed in your dashboard, so you can have a comprehensive view of the performance of each page. 

Also, when you set up split testing for each page, you can have better control over the testing process itself to increase the success rate of your marketing efforts.

Thus, when you compare the two platforms. ClickFunnels is slightly better because of the granularity of control it offers and also because you can view them in a single place. 

Affiliate Program Management

You can create and manage affiliate programs in both ClickFunnels and ThriveCart. 

ThriveCart goes up and beyond to give a lot of versatility to your affiliate program as it allows you to pick and choose the services that would work well for your affiliates. Such personalized services will keep your affiliates happy, which in turn will lead to more sales and profits. 

It even allows you to create a unique signup page for each affiliate, determine the products for affiliate management and the commission for each kind of product, customize the commission, view the performance of each affiliate, and more.

Moving on to ClickFunnels, it allows you to create different types of affiliates, add or remove them, maintain a dashboard, and more.

Overall, the affiliate management features on ThriveCart are far more superior to ClickFunnels.

Customer Support And Community

The customer support services are comparable between the two platforms. ClickFunnels offers 24X7 live chat support (Mon-Fri) to handle any questions or concerns that you may have while ThriveCart offers 24X7 support through emails.  

You can also submit a ticket to ThriveCart and expect a response in 24 hours. The documentation and FAQs are extensive as well, not to mention a vibrant Facebook community. 

ClickFunnels also offers support through tickets and you can access their documentation too.

Overall, the customer support of both platforms is excellent. 

Ease of Use

Both platforms are more or less the same in terms of ease of use. 

In ThriveCart, the UI is intuitive and straightforward, so you can set up all that you need within a few minutes. The same is true for ClickFunnels too, as you can create a sales funnel in a few minutes. 

No prior coding experience or technical expertise is required to set up and use both these platforms, thereby making them ideal for users of all technical levels. 

What Tools Are Available On ThriveCart And Not On ClickFunnels?

The tools available on ThriveCart and not on ClickFunnels are:

  • One-click upsells to boost conversions and sale value. 
  • A flexible and embeddable cart that integrates with all payment processors for a wide reach
  • Webhooks that create a server-based or trigger-based response to provide a personalized experience to users.
  • A robust affiliate management system to increase sales through affiliates. 

What Tools Are Available On ClickFunnels And Not On ThriveCart?

The tools available on ClickFunnels and not on ThriveCart are:

  • Extensive funnels to boost conversion and sales
  • A drag and drop editor for ease of use
  • A wide range of custom templates to suit every business
  • Many free tools like Actionetics and image compressors to get more value for your money.


ThriveCart is offering a lifetime membership plan for a one-time fee of $495. This is a limited-time offer. Also, you can upgrade to the PRO version for an additional $195 so $690 in total. 

ClickFunnels pricing, on the other hand, offers three plans:

  • ClickFunnels – $97/month
  • ClickFunnels Platinum – $297/month
  • Two CommaClubX – $2,497/month


ThriveCart is a comprehensive e-commerce platform to increase your conversion and sales while 

ClickFunnels is more a funnel software that strives to expand into digital marketing. So, pick ThriveCart to grow and scale, and ClickFunnels to generate funnels and extend them.