Leadpages Vs Instapage: 2021 Landing Page Battle

This post may contain affiliate links. Learn more in our disclosure. 

Leadpages Vs Instapage: 2021 Landing Page Battle

Published by Al Rose

Last Updated on April 26, 2022

As a digital marketing specialist, having killer landing pages is your holy grail as well-designed and appealing pages can greatly boost your conversion rate. The good news is there are many tools available today to create those killer landing pages and the bad news is choosing one over the other is not easy.

That’s why in this article we compare two popular landing-page builders – Leadpages and Instapage to help you make an informed decision of choosing the one that best fits your needs.

We will compare the ease of building landing pages, integrations, testing, analytics, and customer support to give you a better idea of what the two tools offer.

Before we jump in, it might help to know that both the tools have a 14-day free trial. While Leadpages has a three-tier pricing plan, Instapage offers just a single off-the-shelf plan (we’ll elaborate on this a bit more in the latter part of this article).

Table of Contents

What Are Leadpages And Instapage?

Leadpages and Instapage are web-based landing page builders that help to build attractive landing pages and no code or design background is necessary to use either of the tools.

Leadpages offers a ton of templates for landing pages to collect leads, host webinars or videos to popularize your product, send content updates regularly, and create opt-in lists.

Instapage, on the other hand, is also used to create custom landing pages and it comes with a host of features such as A/B split testing, advanced reports, and more.

Since both these platforms look fairly similar, let’s take a detailed look into their features to help you decide on the right one.

Landing Pages Builder

Leadpages and Instapage come with a host of features to build appealing and intuitive landing pages. 


Leadpages helps you to build a great-looking landing page within minutes. It comes with built-in templates to create a subscription list, sign-up for webinars, offer discounts, upsell products, giveaway free ebooks or materials, create an event, and more. These are categorized across different industries as well.

It comes with an advanced editor to drag and drop different design elements to customize your landing form and obviously, no coding or technical skills are required. 

Some of the elements you can add with this editor are:

  • Copy
  • Headlines
  • Custom form
  • Alert bars
  • Opt-in texts
  • Countdown timers
  • The auto-playing of videos
  • Widgets
  • Pop-ups to grab the attention of visitors when they leave, and more. 

With these features, Leadpages helps you to create optimized landing pages easily to meet your goals.


Instapage too makes it easy to create customizable landing pages to increase your conversion rate. It offers something called “instablocks” that includes call-to-action forms, testimonials, reviews, benefits sections, and more.

All that you have to do is simply add these blocks and rewrite the content to customize the landing pages the way you want. 

It also supports more than 5000 web fonts, a Bigstock image library at an additional subscription fee, interactive widgets, easily customizable templates, and more. You can also add modal pop-up boxes that are displayed on top of the current page. 

instapage landing page editor

Another key feature of Instapage is parallax scrolling, an advanced design technique that helps to create a 2D illusion. 


When compared to the two, Leadpages is better than Instapage, thanks to its advanced editor that makes it a breeze to customize landing pages. Though Instapage also offers some customization elements, it is not as easy or extensive as Leadpages, especially for those with limited design or coding knowledge. 

Also, Leadpages is your choice if you’re looking for out-of-the-box landing pages that can be used with just a few minor tweaks. 

Hence, Leadpages is the winner in this category as it is designed to help novices, freelancers, and small businesses to enter the digital marketing space. 


Custom templates reduce half of your job as all that you have to do is take them and customize to meet your specific needs. Both Leadpages and Instapage offer a ton of templates across different industries.

Leadpages offers more than 130 free drag and drop templates plus hundreds of premium templates that work well with its drag and drop editor.

Similarly, Instapage offers about 200 free templates and you can buy its premium templates through Envato.

Both tools help to make your pages more responsive, but the difference is that you can’t manually control the responsiveness in Leadpages as much of it happens behind the scenes. 

In Instapage, you have complete control over your page’s responsiveness, even in the mobile version.

Also, you can extensively customize the templates to get that perfect look and feel that appeals to your audience. 

When you compare the two tools in terms of templates, undoubtedly Instapage scores over Leadpages because it gives better control over a template page’s responsiveness to mobile devices and has many customization options to turn a template into a custom landing page.

A/B Testing and Analytics

A/B testing gives you a thorough look and feel of how your pages would appear to visitors while the analytics tell you if your visitors are doing those actions that are most beneficial to you. 

Both Instapage and Leadpages have extensive A/B testing and they also integrate with Google Analytics to give advanced insights. 


With Leadpages, you can launch an A/B testing within minutes and can even create variations of your chosen template to see which design would convert the most for you. 

It also provides an idea of important metrics such as the conversion rate to help you decide which template/design you should choose for each campaign.

Natively, Leadpages’ dashboard only provides a simplified view with three metrics, namely, the number of visitors, opt-ins, and conversion rate. 

But it integrates with Google Analytics to give more detailed information such as unique and repeat visitors, demographics, source of traffic, time spent on each page, speed, and more.


Instapage is similar to Leadpages and provides extensive analytics. It is quick to launch as well.

Also, Instapage divides your traffic automatically across two campaigns and gives important metrics like conversion rate, number of unique visitors for both, and more. Based on this comparison, it also makes suggestions for improvement.

Instapage has partnered with Google Analytics to provide detailed information. Its website claims that it is the only post-click landing page platform as it passes data to Google Analytics for each post-click landing page variation created in the builder. 

This feature is sure to help you make better decisions on the right landing page design.

Besides Google Analytics, the Instapage analytics dashboard also comes with options to view mobile and desktop traffic, use a two-step deletion process to prevent accidental deletion of data, and more.


When you compare the two, Leadpages is slightly better as it gives more detailed metrics that make it easy to decide which version or template has a higher conversion rate. Also, the dashboard layout in Leadpages is less cluttered and this makes it easy to find the information you want. 


Leadpages recently acquired an email marketing tool called Drip that helps to send emails, follow-up, and track the behavior of recipients. 

Besides Drip, Leadpages integrates with other important tools such as MailChimp, InfusionSoft, IShoppingCart, HubSpot, SalesForce, Facebook Ads, LiveChat, Slack, Teachable, Google Maps, and more. 

Instapage also integrates well with different apps such as LiveChat, Hubspot, Zapier, Webhooks, WordPress, Drupal, OptinMonster, MailChimp, Shopify, Zoho, Facebook Ads, and more.

Since both the tools integrate well with a wide range of apps, both are winners in this category. If you’re looking for a specific integration, pick the tool that offers it. 

Also, Leadpages is the better choice if email marketing is an important part of your overall marketing strategy.

Customer Support

Leadpages offers excellent customer support through phone, email, or chat. Its employees are knowledgeable and resolve most issues during the first contact, according to user reviews.

Some customers have opined that the Leadpages customer team has created short videos and guides to help customers address specific problems.

The Help Center is also extensive and provides answers to frequently asked questions.

Instapage offers live chat for 18 hours a day and phone support from 9 AM to 4 PM PST.

A ticket can be raised at any time and the typical response time is from four to six hours, according to the Instapage’s Head of Customer Support. 

The Knowledge Base is updated as well and users can quickly find the information they want.

As for the verdict, Leadpages is the winner because of the round-the-clock availability of support agents and the positive customer reviews expressed across the Internet. 

Ease of Use

Leadpages allow you to build landing pages within just a few minutes and requires no prior knowledge of CSS and HTML at all. 

On the other hand, Instapage’s customization options are great, but they require you to have a basic idea of HTML, especially when you want to have custom fonts and background colors. 

This is why Leadpages’ drag and drop editor and its well-designed templates score over Instapage when it comes to ease of use.

Key Features

Here is a quick overview of the key features of Leadpages and Instapage.


  • Comes with advanced drag and drop editor to create stunning landing pages within minutes
  • Excellent customer support
  • Provides extensive analytics natively and with Google Analytics
  • Integrates well with a ton of different apps. Its acquisition of Drip, an email tool, makes it a great choice for email marketers.


  • Easy to build responsive pages for mobile devices
  • Offers extensive metrics including post-click landing page statistics
  • Gives more control over the look and feel of landing pages
  • Works seamlessly with many email marketing, chat, and CRM apps


Leadpages pricing offers three pricing plans.

  • Standard ($25 a month) – Supports one site, unlimited traffic, free custom domain, and hosting.
  • PRO ($48 a month) – Supports three sites and 10 opt-in text campaigns, provides tech support, and unlimited A/B split testing.
  • Advanced ($199 a month) – Support 50 sites and 50 opt-in text campaigns, includes five pro-sub accounts, and offers a one-on-one quick start call.

Instapage pricing, on the other hand, offers only a Business plan that costs $149 a month. You can also reach the sales team for a custom pricing plan if you have unique requirements.

What Platform Should You Choose?

To conclude, both Leadpages and Instapage are web-based applications that make it easy to create stunning landing pages to promote your products, start an email campaign, generate leads, and more.

There are a few variations in terms of what both these tools offer, so choose the one that best fits your needs.

Choose Leadpages if,

  • You want to create landing pages quickly and have no knowledge of HTML or CSS as its drag and drop editor can handle everything for you. 
  • You’re on a budget and want to test waters before jumping into the business of building landing pages.
  • Email marketing is an important part of your marketing campaign
  • You prefer simplicity and speed over complex design elements

Choose Instapage if,

  • You want to customize your page extensively to have a custom look and feel.
  • You want to build highly responsive landing pages that are optimized for both mobile and desktop devices.
  • You want to extensively use Facebook and Instagram for advertising. 

In all, Leadpages scores on speed and simplicity, but if you don’t mind spending some extra time for a better look and feel and in-depth customization, opt for Instapage. 

Since each digital marketer’s skills and needs vary, choose the one that best fits your requirements.