GrooveFunnels vs LeadPages: Who Wins In 2023? (Side by Side Comparison)

Groovefunnels vs Leadpages Comparison

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GrooveFunnels vs LeadPages 2023 Comparison

Groovefunnels vs Leadpages Comparison

Published by Al Rose

Last Updated on January 12, 2023

So, you’ve been looking for a landing page and sales funnel builder and this search has brought you down to two choices – GrooveFunnels and Leadpages. Now, you’re wondering which of the two is most appropriate for you, right?

In this article, we’ll compare the GrooveFunnels vs Leadpages on a host of features, such as pre-existing templates, funnel builder, hosting, A/B testing, and more.

By the end of this guide, you’ll be able to make an informed decision about which platform is the best fit for your online business.

But before we get started, we wanted to note that you can actually try both of these tools free to see which one you feel will help you grow your business online. 

GrooveFunnels pricing offers a free and paid plans. Under the free plan, you get lifetime access to its GroovePages and GrooveSell, and limited access to its other products. Under the paid plans, you get complete access to all the GrooveFunnels tools.

Leadpages, on the other hand, has a 14-day free trial on all its plans.

Table of Contents

What is GrooveFunnels?

GrooveFunnels is a combination of 17+ apps (with more in the pipeline) for managing all of your digital marketing efforts, including sales funnels, landing pages, email automation, shopping carts, sales CRM, and more. This comprehensive all-in-one digital marketing platform was created by the famous digital entrepreneur, Mike Filsaime, and hence, is highly user-friendly and is built on the latest technologies.

What is Leadpages?

Leadpages is a website, landing page, and sales funnel builder that helps to convert leads to customers. Its advanced drag-and-drop editor, pre-built templates, and aesthetic designs strengthen your marketing campaigns and help to connect with your current and potential customers.

Landing Page Builder

Landing pages provide the first glimpse of your business for visitors, so it’s important to make them as stunning as you can.


One of the core functionalities of Leadpages is to build interactive landing pages and websites that kindle the interest of visitors and make them sign up for your email list or even buy directly, based on the marketing campaign’s goal. 

It comes with two editors – the standard and drag and drop editor. The standard editor is ideal for customizing existing templates and for hiding the elements present in it.

The drag and drop editor, on the other hand, is versatile and makes it easy to create landing pages quickly. You can make several landing pages for your products in no time at all. 

It even helps to move widgets around and add different elements to your page. However, it’s a bit clunky and may not be the best choice for beginners. 

You can also choose from its extensive library of landing page templates by sorting them on conversion rate, industry, and other relevant parameters.

Leadpages Landing Page

Leadpages also offers premium templates, but they cost extra. 


GroovePages is a well-designed landing page builder that can also be used to create sales funnels and even a full-blown website. 

As detailed in our Groovefunnels review, it comes with a drag and drop editor that’s easy to add, tweak, and position different elements such as text, videos, images, etc. 

The templates are well-designed and are available for free, though some more landing page templates are available under the paid plans.

GroovePages Landing Page

With GroovePages, you can create unlimited funnels, landing pages, and custom domains. A free SSL certificate, free bandwidth and hosting, embedded codes, videos, checkout forms, countdown timers, progress bars, pre-designed and wireframe blocks, email marketing integrations, pop-ups, SEO, and mobile-first indexing are some of the other things that come with it.


So, which of the two is better?

Though Leadpages has a top-of-the-line landing pages builder, GroovePages has way more features to give more flexibility and versatility for landing pages. Also, there is no limit on the landing pages you can create and no extra money for the templates. 

Based on these aspects, GroovePages has a definite edge over Leadpages when it comes to landing page building.  Groovepages is also free for life with their Lifetime free account. 


Leadpages publishes all the sites you create in it, but your site will be a subdomain of Leadpages and will have its URL.  If you already own a domain, you can connect it to Leadpages as well. 

Also, only one site can be published to your Leadpages domain, though you can have any number of landing pages associated with your domain. 

GrooveFunnels offers free custom domain, bandwidth, and hosting, which means you can build complete websites with full navigation. Also, you can create as many websites or landing pages as you need, making it a more robust digital marketing tool. 

Undoubtedly, GrooveFunnels is the hands-down winner because there are no restrictions associated with hosting. 


Leadpages provides detailed analytics about the performance of your landing pages and gives a snapshot of the success of your marketing campaigns. It integrates well with Google Analytics, Facebook Pixel, and other third-party tools to provide extensive analytics. 

Leadpages Analytics

As for GrooveFunnels, it comes with advanced analytics too. The GrooveSell and GrooveAffiliate tools provide extensive information and analytics about the money earned, trends, customer base, affiliate performance, and more.

Likewise, GrooveVideo also provides analytics to help understand how users interact with your video. 

GrooveVideos Analytics

However, GrooveFunnels doesn’t integrate with any third-party tools like Google Analytics.

So, if you want just analytics, both platforms offer them. But if you want integration with a specific third-party tool, you must go with Leadpages. 

Pop-up Functionality

A salient aspect of Leadpages is the pop-up functionality as it gives you the option to custom design a pop-up form to handle user interactions. This pop-up form is easy to build with its LeadBoxes functionality and at the same time, greatly improves the conversion rate. 

Leadpages Pop Up

Similarly, GrooveFunnels also has a pop-up functionality that makes it easy to collect pertinent information from your visitors. It is easy to set up and integrate as well.

When you compare the two, GrooveFunnels is better because it allows you to add social proof pop-ups in the corner of your screen to keep your visitors interested in your offerings. Another difference is that in GroovePages, you can add alter bars and other conversion-friendly tools besides just pop-ups.

Sales and Checkout Features

Both platforms are equally matched in the sales and checkout aspects. They come with a single-click checkout and the ability to include order bumps, upsells, downsells, and other advanced checkout features for driving online sales. 

They also integrate with PayPal, Stripe, and other payment platforms to give a streamlined checkout experience for users.

GrooveKart is the tool that’s responsible for checkout and it comes with a built-in support desk and shipping tools as well, so you can complete the entire process quickly. However, this is available only with a paid plan. 


Since there aren’t significant differences between the two platforms in this aspect, we can say that both platforms are winners in this category.  But if you want a built-in support desk and have a paid plan, GrooveKart is the better option. 

A/B Testing

Given that both tools aim to improve your conversion rate, A/B testing is an absolute must. Let’s see how the two platforms fare on this front.


Leadpages has well-developed A/B testing where you can see the different sections of your landing page or pop-up, and the areas that get you the most clicks. Accordingly, modify the design for maximum conversion. 

That said A/B testing is available only with the standard editor and not the drag and drop editor. Also, you have to be in the higher-priced plans to use it. 


GrooveFunnels didn’t have A/B testing at first but was later added to GroovePages and GrooveVideo to give users the ability to test different parts of the page from an analytics and conversion standpoint. 

The testing is comprehensive and gives you all the information you need to create pages that align with your goal. And the best part is that it is supported in the free plan as well. 

Since both platforms are more or less similar, they are both winners in A/B testing, though GrooveFunnels is better from a cost standpoint. 

Customer Support and Community

Customer support is excellent on both platforms. 


Leadpages allows you to raise support tickets for concerns or send an email for specific queries. The Advanced and Pro plans have live chat support from Monday to Friday, 9 AM to 5 PM Central Time. 

Phone support is available on the Advanced plan from Monday to Friday, 9 AM to 5 PM Central Time. 

Besides these, Leadpages has an extensive knowledge base where most questions are answered. 


GrooveDesk is the tool that allows you to raise and manage all support tickets while GrooveVideo has an AI search engine where you can find answers to the most common questions through videos. It also has an extensive knowledge base that you can tap into.

Email and live chat support with the Groovefunnels team are available as well. 


Overall, not much of a difference between the two, except that in Leadpages, you need to be in the Pro and Advanced plans to have a phone and live chat support. GrooveFunnels, on the other hand, has no phone support for any plan.

So, the choice depends on your personal preferences. 

Which is Easier to Use?

Both platforms are easy to use and the interface is fairly intuitive. No prior coding or technical experience is required to use these tools. 

One possible difference is the integrations. While GrooveFunnels has all the different tools in the same platform, you have to integrate Leadpages with third-party tools for specific functionality. For this, you must know about third-party tools and handle their integration.

Going by this integration aspect, GrooveFunnels is the better product. 

Tools Available on GrooveFunnels and not on Leadpages

GrooveFunnels has an extensive list of tools that are not available on Leadpages simply because GrooveFunnels is a more comprehensive digital marketing platform. Some of the additional tools it offers are:

  • GrooveVideo – Hosting videos
  • GrooveBlog – Blogging
  • GrooveCalendar – Scheduling events
  • GrooveQuiz – Creating and managing quizzes
  • GrooveKart – e-Commerce platform to sell products
  • GrooveSurvey – For surveys and questionnaires
  • GrooveWebinars – Live and automated webinars
  • GrooveStreaming – Streams videos live on YouTube and Facebook
  • GrooveSDK – Helps to integrate with third-party tools
  • GrooveDesk – Helpdesk

Tools Available on Leadpages and not on GrooveFunnels

Some of the tools that Leadpages offers that are not available on GrooveFunnels are:

  • Landing page templates
  • integrations with more third-party apps
  • Leadboxes – Specialized opt-in forms with a call to action
  • Leaddigits – Captures emails via a text message
  • Leadlinks – Special links that are included in a broadcast email and they automatically convert when users click on the link

In all, Leadpages is for those who are focused on boosting the conversion rate through beautiful landing pages, opt-in forms with a call to action, and specialized links that convert on the fly. It is ideal for small companies, digital entrepreneurs, and even large companies.

On the other hand, GrooveFunnels is a more comprehensive digital marketing platform that handles all the processes, right from the time a person visits your websites to becoming a repeat customer.  It is more suited for affiliate marketers and online sellers. 

Thus, these are how Leadpages and GrooveFunnels stack against each other. 

GrooveFunnels vs Leadpages Pricing

Leadpages pricing includes 3 plans, and they are:

  • Standard ($27/month) – Supports one site and tech support via email
  • Pro ($59/month) – Supports three sites, chat and email support, email trigger links, and more.
  • Advanced ($239/month) – Supports up to 50 sites and priority phone support

All three plans have a 14-day free trial.

As for GrooveFunnels, it currently offers the following plans:

  • Base plan (FREE for life) – 500 contacts, 2,500 email sends per month, 1 custom domain
  • Starter plan ($79/mo billed annually) — 5,000 contacts, 50,000 email sends per month, unlimited products, 5 custom domains, no platform fees.
  • Pro plan ($239/mo billed annually) — 30,000 contacts, unlimited email sends, unlimited custom domains, unlimited pages hosting, and more.


As we come to the end of this comparison, there’s no doubt that both GrooveFunnels and Leadpages have some excellent features.

The key difference is that Leadpages is more focused on building beautiful websites and landing pages while GrooveFunnels is a complete digital marketing platform, where creating landing pages is one of the many features it offers.

That said, choose Leadpages if you need,

  • More template choices for building landing pages and websites
  • A bug-free platform that has been around for many years
  • Integration with specific third-party apps
  • Phone support and don’t mind paying extra for it. 

On the other hand, choose GrooveFunnels when you need,

  • Extensive features and a comprehensive platform for digital marketing
  • A completely free plan to explore the functionality
  • A large and growing community
  • Tons of tutorials and learning materials. More than 10,000 hours of content on all aspects of digital marketing is available under the premium plan
  • An all-in-one marketing and sales platform for growing your business

Therefore, it’s pertinent to say that Leadpages is a good choice when you want to just build appealing opt-ins, landing pages, and sales funnel elements while GrooveFunnels is the outright choice when you want a comprehensive digital marketing platform that handles everything for you.