GrooveFunnels vs LeadPages 2021 Comparison
So, you’ve been looking for a landing page and sales funnel builder and this search has brought you down to two choices – GrooveFunnels and Leadpages. Now, you’re wondering which of the two is most appropriate for you, right?
In this article, we’ll compare the two platforms on a host of features such as pre-existing templates, funnel builder, hosting, A/B testing, and more.
But before we get started, note that GrooveFunnels pricing offers a free and a platinum plan for a limited time. Under the free plan, you get lifetime access to its GroovePages and GrooveSell, and limited access to its other products. Under the platinum plan, you get complete access to all the GrooveFunnels tools, including the upcoming ones for $1397.
Leadpages, on the other hand, has a 14-day free trial on all its plans.
Table of Contents
What is GrooveFunnels?
GrooveFunnels is a combination of 17+ apps (with more in the pipeline) for building a solid digital marketing campaign. This comprehensive platform was created by the famous digital entrepreneur, Mike Filsaime, and hence, is highly user-friendly and is built on the latest technologies.
What is Leadpages?
Leadpages is a website, landing page, and sales funnel builder that helps to convert leads to customers. Its advanced drag-and-drop editor, pre-built templates, and aesthetic designs strengthen your marketing campaigns and help to connect with your current and potential customers.
Landing Page Builder
Landing pages provide the first glimpse of your business for visitors, so it’s important to make them as stunning as you can.
One of the core functionalities of Leadpages is to build interactive landing pages and websites that kindle the interest of visitors and make them sign up for your email list or even buy directly, based on the marketing campaign’s goal.
It comes with two editors – the standard and drag and drop editor. The standard editor is ideal for customizing existing templates and for hiding the elements present in it.
The drag and drop editor, on the other hand, is versatile and makes it easy to create landing pages quickly. It even helps to move widgets around and add different elements to your page. However, it’s a bit clunky and may not be the best choice for beginners.
You can also choose from its extensive library of landing page templates by sorting them on conversion rate, industry, and other relevant parameters.
Leadpages also offers premium templates, but they cost extra.
GroovePages is a well-designed landing page builder that can also be used to create sales funnels and even a full-blown website.
It comes with a drag and drop editor that’s easy to add, tweak, and position different elements such as text, videos, images, etc.
The templates are well-designed and are available for free, though some premium templates are available under the lifetime plan.
With GroovePages, you can create unlimited funnels, landing pages, and custom domains. A free SSL certificate, free bandwidth and hosting, embedded codes, videos, checkout forms, countdown timers, progress bars, pre-designed and wireframe blocks, email marketing integrations, pop-ups, SEO, and mobile-first indexing are some of the other things that come with it.
So, which of the two is better?
Though Leadpages has a top-of-the-line landing pages builder, GroovePages has way more features to give more flexibility and versatility for landing pages. Also, there is no limit on the landing pages you can create and no extra money for the templates.
Based on these aspects, GroovePages has a definite edge over Leadpages when it comes to landing page building. Groovepages is also free for life with their Lifetime free account.
Leadpages publishes all the sites you create in it, but your site will be a subdomain of Leadpages and will have its URL. If you already own a domain, you can connect it to Leadpages as well.
Also, only one site can be published to your Leadpages domain, though you can have any number of landing pages associated with your domain.
GrooveFunnels offers free custom domain, bandwidth, and hosting, which means you can build complete websites with full navigation. Also, you can create as many websites or landing pages as you need.
Undoubtedly, GrooveFunnels is the hands-down winner because there are no restrictions associated with hosting.
Leadpages provides detailed analytics about the performance of your landing pages and gives a snapshot of the success of your marketing campaigns. It integrates well with Google Analytics, Facebook Pixel, and other third-party tools to provide extensive analytics.
As for GrooveFunnels, it comes with advanced analytics too. The GrooveSell and GrooveAffiliate tools provide extensive information and analytics about the money earned, trends, customer base, affiliate performance, and more.
Likewise, GrooveVideo also provides analytics to help understand how users interact with your video.
However, GrooveFunnels doesn’t integrate with any third-party tools like Google Analytics.
So, if you want just analytics, both platforms offer them. But if you want integration with a specific third-party tool, you must go with Leadpages.
A salient aspect of Leadpages is the pop-up functionality as it gives you the option to custom design a pop-up form to handle user interactions. This pop-up form is easy to build with its LeadBoxes functionality and at the same time, greatly improves the conversion rate.
Similarly, GrooveFunnels also has a pop-up functionality that makes it easy to collect pertinent information from your visitors. It is easy to set up and integrate as well.
When you compare the two, GrooveFunnels is better because it allows you to add social proof pop-ups in the corner of your screen to keep your visitors interested in your offerings. Another difference is that in GroovePages, you can add alter bars and other conversion-friendly tools besides just pop-ups.
Sales and Checkout Features
Both platforms are equally matched in the sales and checkout aspects. They come with a single-click checkout and the ability to include order bumps, upsells, downsells, and more.
They also integrate with PayPal, Stripe, and other payment platforms to give a streamlined checkout experience for users.
GrooveKart is the tool that’s responsible for checkout and it comes with a built-in support desk and shipping tools as well, so you can complete the entire process quickly. However, this is available only with the platinum plan that’s priced at $1397 for a limited time.
Since there aren’t significant differences between the two platforms in this aspect, we can say that both platforms are winners in this category. But if you want a built-in support desk and have a platinum plan, GrooveKart is the better option.
Given that both tools aim to improve your conversion rate, A/B testing is an absolute must. Let’s see how the two platforms fare on this front.
Leadpages has well-developed A/B testing where you can see the different sections of your landing page or pop-up, and the areas that get you the most clicks. Accordingly, modify the design for maximum conversion.
That said A/B testing is available only with the standard editor and not the drag and drop editor. Also, you have to be in the higher-priced plans to use it.
GrooveFunnels didn’t have A/B testing at first but was later added to GroovePages and GrooveVideo to give users the ability to test different parts of the page from an analytics and conversion standpoint.
The testing is comprehensive and gives you all the information you need to create pages that align with your goal. And the best part is that it is supported in the free plan as well.
Since both platforms are more or less similar, they are both winners in A/B testing, though GrooveFunnels is better from a cost standpoint.
Customer Support and Community
Customer support is excellent on both platforms.
Leadpages allows you to raise support tickets for concerns or send an email for specific queries. The Advanced and Pro plans have live chat support from Monday to Friday, 9 AM to 5 PM Central Time.
Phone support is available on the Advanced plan from Monday to Friday, 9 AM to 5 PM Central Time.
Besides these, Leadpages has an extensive knowledge base where most questions are answered.
GrooveDesk is the tool that allows you to raise and manage all support tickets while GrooveVideo has an AI search engine where you can find answers to the most common questions through videos. It also has an extensive knowledge base that you can tap into.
Email and live chat support are available as well.
Overall, not much of a difference between the two, except that in Leadpages, you need to be in the Pro and Advanced plans to have a phone and live chat support. GrooveFunnels, on the other hand, has no phone support for any plan.
So, the choice depends on your personal preferences.
How Easy to Use?
Both platforms are easy to use and the interface is fairly intuitive. No prior coding or technical experience is required to use these tools.
One possible difference is the integrations. While GrooveFunnels has all the different tools in the same platform, you have to integrate Leadpages with third-party tools for specific functionality. For this, you must know about third-party tools and handle their integration.
Going by this integration aspect, GrooveFunnels is the better product.
Tools Available on GrooveFunnels and not on Leadpages
GrooveFunnels has an extensive list of tools that are not available on Leadpages simply because GrooveFunnels is a more comprehensive digital marketing platform. Some of the additional tools it offers are:
- GrooveVideo – Hosting videos
- GrooveBlog – Blogging
- GrooveCalendar – Scheduling events
- GrooveQuiz – Creating and managing quizzes
- GrooveKart – e-Commerce platform to sell products
- GrooveSurvey – For surveys and questionnaires
- GrooveWebinars – Live and automated webinars
- GrooveStreaming – Streams videos live on YouTube and Facebook
- GrooveSDK – Helps to integrate with third-party tools
- GrooveDesk – Helpdesk
Tools Available on Leadpages and not on GrooveFunnels
Some of the tools that Leadpages offers that are not available on GrooveFunnels are:
- Landing page templates
- integrations with more third-party apps
- Leadboxes – Specialized opt-in forms with a call to action
- Leaddigits – Captures emails via a text message
- Leadlinks – Special links that are included in a broadcast email and they automatically convert when users click on the link
In all, Leadpages is for those who are focused on boosting the conversion rate through beautiful landing pages, opt-in forms with a call to action, and specialized links that convert on the fly. It is ideal for small companies, digital entrepreneurs, and even large companies.
On the other hand, GrooveFunnels is a more comprehensive digital marketing platform that handles all the processes, right from the time a person visits your websites to becoming a repeat customer. It is more suited for affiliate marketers and online sellers.
Thus, these are how Leadpages and GrooveFunnels stack against each other.
GrooveFunnels vs Leadpages Pricing
Leadpages offers three pricing plans, and they are:
- Standard ($27/month) – Supports one site and tech support via email
- Pro ($59/month) – Supports three sites, chat and email support, email trigger links, and more.
- Advanced ($239/month) – Supports up to 50 sites and priority phone support
All three plans have a 14-day free trial.
As for GrooveFunnels, it currently offers only two plans.
- Free Plan – No cost and comes with lifetime access to GroovePages and GrooveSell and limited access to other tools.
- Platinum Lifetime Plan ($1397) – This plan is available for a limited time only and gives access to all of GrooveFunnels’ current and future tools.
As we come to the end of this comparison, there’s no doubt that both GrooveFunnels and Leadpages have some excellent features.
The key difference is that Leadpages is more focused on building beautiful websites and landing pages while GrooveFunnels is a complete digital marketing platform, where creating landing pages is one of the many features it offers.
That said, choose Leadpages if you need,
- More template choices for building landing pages and websites
- A bug-free platform that has been around for many years
- Integration with specific third-party apps
- Phone support and don’t mind paying extra for it.
On the other hand, choose GrooveFunnels when you need,
- Extensive features and a comprehensive platform for digital marketing
- A completely free plan to explore the functionality
- A large and growing community
- Tons of tutorials and learning materials. More than 10,000 hours of content on all aspects of digital marketing is available under the premium plan
Therefore, it’s pertinent to say that Leadpages is a good choice when you want to just build appealing opt-ins, landing pages, and sales funnel elements while GrooveFunnels is the outright choice when you want a comprehensive digital marketing platform that handles everything for you.