GoHighLevel Review: A Top Sales & Marketing Platform?

GoHighLevel Review

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GoHighLevel Review: The Best All-In-One Sales & Marketing Tool for Agencies?

GoHighLevel Review

Published by Today Testing Team

Last Updated on December 7, 2023

Are you a business or a marketing agency looking for an advanced sales and marketing platform? Looking to have all your marketing tools in one place?

By now, you’ve heard a little something about GoHighLevel — that’s why you’re reading this article after all. The tool bills itself as the ultimate all-in-one sales and marketing platform for agencies and businesses, promising to replace the need for tools like WordPress, Jotform, Wix, Kajabi, Mailchimp, Zoho…the list goes on and on. 

It’s a complete CRM tool that also offers features like website building, funnel building, email marketing, social media planning, WordPress hosting, course building, and more. The idea is that GoHighLevel will help you do everything to generate leads and scale your business. 

But does GoHighLevel actually do all that it claims it does?

We decided to test it out and find out for ourselves. 

In this GoHighLevel review, we’ll offer an in-depth look at everything the platform has to offer and help you figure out if it’s the right fit for your organization.

Table of Contents

What is GoHighLevel?


GoHighLevel or just HighLevel is a well-developed marketing platform that can help businesses and marketing agencies to build their customer base and engage with them continuously. It comes with many tools that start with lead generation and go all the way to retention. The many smart marketing features, including a comprehensive CRM, make this tool a handy one for any organization looking to streamline their sales and marketing operations.

Before we head into a detailed review, let’s start with the pricing first.


GoHighLevel offers two different plans:

For a more detailed pricing comparison, check out our exclusive GoHighLevel pricing article. GoHighLevel also offers discounts from time to time.

It’s also worth pointing out that GoHighLevel has a 14-day free trial where you can test out the platform at no cost for two full weeks.

Pros of GoHighLevel

  • A specialized tool for marketing agencies.
  • Excellent customer support.
  • Extensive capabilities. Acts as a one-stop place for everything marketing.
  • Powerful automation.
  • Affordable pricing
  • GoHighLevel free trial gives you two full weeks
  • Offers flexibility in building funnels.

Cons of GoHighLevel

  • The interface can be better.
  • Two-factor authentication each time. While this is good for security, it can be bad for user experience.
  • No Apple Calendar integration

Let’s now jump into its features.

Lead Generation

A highlight of GoHighLevel is its lead generation capabilities. It comes with a ton of tools that help with lead generation through multiple avenues.

Intuitive Website Builder

You can use its intuitive builder to create websites with custom menus, landing pages, and funnels. As this is the first point of contact for potential customers, you’d want to create impressive pages that deliver a great first impression. And this is easy with the page builder that comes as a part of GoHighLevel.

You can simply drag and drop elements to create stunning web pages. If you’re short of time, just customize from the available templates and get going within minutes. This platform doesn’t require any coding or CSS knowledge to customize the design. All that you need is a clear idea of what you want to showcase through your web pages, and with GoHighLevel’s tools, these ideas can be implemented quickly.

Automated Appointment Scheduling

Another key feature that helps with lead capture is automated appointment booking. When visitors have a question or want to interact with you, they can book an appointment through your website. GoHighLevel has its own calendar application that eases the online appointment scheduling process, so more people can reach out, and you can capture highly relevant leads. However, note that it does not integrate well with existing applications like Apple Calendar, Calendly, etc.

Google MyBusiness

GoHighLevel integrates automatically with Google MyBusiness to help with local SEO. With this integration, your business is automatically indexed and listed to customers when they search for a local business. Also, GoHighLevel integrates with Facebook Messenger and Webchat, both of which can help you answer questions from potential leads through live chat, increasing the potential for conversion.

Forms and Surveys

On the web pages, it’s helpful to have different elements like forms and surveys for gathering information about potential leads. With GoHighLevel, you can drag and drop surveys and custom forms into your websites. This way, you don’t have to revamp your pages through code changes and at the same time, can get the functionality you want within minutes!

Easy Communication

Potential visitors can reach out through text messages, emails, phone calls, and even voice drops. Such flexibility prompts people of all skills and preferences to reach out to you, leading to more efficiency in lead capture at minimal costs. Plus, these interactions are also an opportunity to understand their needs and customize your services accordingly, creating a positive impression about your business in the minds of potential customers.

Overall, this tool offers extensive features that make your offerings more appealing to potential visitors. In turn, this can increase your leads with little effort from your end.

Converting Leads to Customers

Lead capture is the first step in marketing, but what you do with these leads determines the outcome of your marketing efforts. Thankfully, GoHighLevel offers many features to convert your leads into long-term customers.

Follow-up Campaigns

Research shows that only 2% of sales happen during the first point of contact while this rate increases to 80% from the fifth to the twelfth point of contact.  These numbers point to the impact of follow-up campaigns and their importance in boosting your conversion rates. GoHighLevel understands this importance and hence, offers multiple channels through which you can follow up with your leads.

With this tool, you can even automate follow-ups and capture the responses from your leads for further action or processing. You can send these follow-up messages through voicemail drops, phone, SMS, email, and Facebook Messenger to cater to the preferences of different customers. Such a multi-channel follow-up approach is sure to bring in the results you want.

New Campaigns

Besides the follow-up campaigns, you can also start new marketing campaigns through phone, email, text, and chat. You can even leverage all these channels to reach out to new customers across new geographies.

Mobile App

GoHighLevel’s mobile app enables you to easily connect and communicate with your leads through your mobile device. This option gives you greater control and makes you more responsive to your customers. It is also well-developed and fast to help you stay on top of your agency’s performance from anywhere.

Automated Communication

You may not always be around to answer your customer concerns. At the same time, it’s important to let them know that they are valued and you will get back to them soon. Such communication helps to build trust and relationships, and with GoHighLevel, you can use AI-based automation to do this. You can even customize messages with the customer’s name to add a personal touch to your automated messages!

The above features and tools form the backbone of GoHighLevel’s offerings and are a great value for money because of the likely increase in conversion rates.

Building A Thriving Community

A thriving community is one of the best assets of any organization, and GoHighLevel offers the features you need to attract like-minded individuals and build and nurture a community.

Course Creation

gohighlevel course builder

Courses are a great way to share your knowledge and expertise with the world and earn money for this sharing. Along with providing information, you can also use these courses as a means to bring together people with similar interests and provide a forum for their interaction. The advantage of such an approach is that you have a ready group of followers who trust you and believe in your offerings. In turn, they act as ambassadors and bring in more people for you.

GoHighLevel has all the features you need to create a full-fledged course. Is it as robust as a dedicated course builder like Kajabi or Thinkific? No, but there’s more than enough here to create an online course.

The best part about GoHighLevel is there are no limits whatsoever in course creation or selling. This means you can sell unlimited courses and other related products like membership content to your students and community. You even have the choice to create courses for your customers through this platform.  There are no limits to students and enrollments either.

You can also offer a variety of content including unlimited videos. Furthermore, you can sell these courses for money or even give them away for free. Just depends on your goals.

All this means you get to experiment with your courses and marketing strategies for a single flat price.

Creating A White Labeling Platform

When you are building something for customers, it’s only fair that the product reflects their brand image and guidelines. But this is not easy as many platforms require you to add your client’s branding on top of theirs, creating a messy design.

But GoHighLevel makes white labeling a breeze on both desktop and mobile apps.

Such an option is sure to add to your flexibility and help you generate more revenue from customers. You can add the client’s branding, down to their URL, and even charge an extra fee for this customization.

Besides helping clients, you can also use this feature to create custom apps for your business. Again, the white labeling ensures that your desktop and mobile apps reflect your brand design and colors.

Pipeline Management

GoHighLevels comes with a built-in pipeline management feature, using which you can track the current status or position of each lead. This information is super handy to nurture your leads, engage with them, and take them through your funnel to establish a trusted relationship.

When you know where a potential lead is in the sales funnel, you can create appropriate marketing campaigns and content that will appeal to them. Such efforts pay off in the form of increased conversions.

Additional Business and Customer-Friendly Features

The platform you choose for your sales and marketing must be easy to use while offering features that your customers can enjoy. In this sense, GoHighLevel has features that will benefit both you and your customers.

Training and Resources

For starters, GoHighLevel offers extensive training and resources to help run your digital agency more efficiently. You can even take pointers on how you can interact with potential leads and customers and expand your offerings.

Customer Support

While choosing a platform, it’s important to evaluate the level and quality of customer support that comes with your subscription. GoHighLevel offers good customer support through multiple channels like live chat, email, and phone. The representatives are knowledgeable and available 24/7.

Analytics and Reports

Additionally, it displays all the analytics and reports in one place, so you can know everything there is about your business, the current state of your leads, the income you are generating with your campaigns, and more.  Using this information you can know what strategies are working and how you can improve your business. It can help with budgeting and capacity planning as well.

Customer Payments

When you make it easy for customers to pay, more people are likely to take up your services. This is why GoHighLevel integrates with Stripe to make it easy for you to collect payments on websites and funnels. You can even collect money when someone books an appointment! Whatever your business model is, GoHighLevel can be customized to meet your needs.

Overall, GoHighLevel checks the criteria for all that you’d need in a digital marketing platform. Its wide array of tools and services coupled with customer-friendly support and features make it a good choice for digital agencies looking to expand their presence.

Verdict: Should You Buy GoHighLevel?

All in all, GoHighLevel is a good value for your money and offers the convenience of having all the marketing tools you need in one place. Its automation capabilities, white labeling options, and funnel customization are top-notch.

Plus, it’s well suited for digital marketing agencies and businesses because you can generate leads, nurture them, build a funnel, know where your leads are in the funnel, and create campaigns to convert them into customers. Moreover, its user-friendly features like automated responses and the option to collect payments from multiple points make it appealing.

Furthermore, its AI-based responses, good customer support, and detailed analytics help you to continuously improve your offerings and reach your business goals.

Though it has a few downsides like a relatively slow and clunky UX and lack of integration to some tools, those aspects are likely to get better in subsequent versions. Also, these downsides are not deal-breakers for you to leverage its powerful capabilities.

In all, a must-have for digital marketing agencies that want to grow and expand scalably and cost-effectively!

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