Thinkific Pricing & Plans: Which Should You Choose? (2025 Guide)
Need help choosing the best Thinkific pricing plan for your business?
Thinkific is one of the most popular online course platforms used by entrepreneurs selling courses, educators, digital trainers, and more.
Why is Thinkific so popular?
Thinkific is super easy to use, makes it easy to manage your students, offers great customer support, and gives you all the tools and resources you need to run a successful online course business.
If you’re thinking about trying it out, it’s important to note there are a few different Thinkific pricing plans available. And the cost and features offered between them can vary significantly, so it’s important to know what each plan offers exactly.
Our article outlines the key differences between each Thinkific pricing tier so you can choose the correct plan for your company’s size and goals.
Before we delve into each of the plans offered by Thinkific, it’s worth noting that Thinkific offers a 14-day free trial for their Basic, Start, and Grow paid plans.
Thinkific also offers a limited free plan, which is a great way to test out the platform a bit to get a feel for what it offers for online course creators.
The paid plans range from the Basic plan at $49 per month to the Expand plan at $499 per month, with a 25% discount available when billed annually.
In the guide below, we’ll analyze each of these Thinkific plans in depth to help you choose the one that’s best for your situation.
Table of Contents
Thinkific Pricing
Likes
- Very easy to design and launch courses
- All in one course and payment system without additional integrations required
- Key unlimited features in free plan means you can build audience without paying anything
- Clean and appealing page design
- Active and helpful customer support and facebook group
Drawbacks
- Cannot copy and paste quizzes
- Videos playback can be glitchy
Thinkific Free Plan ($0 per month)
For a free plan, you get a surprising amount of key features to get your business going.
Users of Thinkific’s free plan can enroll unlimited students and have access to core features such as the drag-and-drop course builder and e-commerce capabilities. However, access to certain advanced features is limited. With these features, a business can comfortably run online courses without worrying about monthly payments. Thinkific does not charge transaction fees on any of its plans, allowing creators to retain 100% of their revenue (excluding standard payment processing fees).
Of course, you get what you pay for here, and you might expect, that there are some limitations to Thinkific’s free plan for course creators.
The Free plan allows for one course and one community with two spaces, accommodating a limited but functional setup for new creators. Moreover, it allows only one digital download, live event, and site administrator account.
Additional features in the Basic plan include:
- Unlimited courses
- One community with five spaces
- A custom domain
- Coupons and discounts
- Affiliate selling, email and live chat support
- Access to the Thinkific App Store
Due to such plentiful features, the free plan is a good choice for those who want to start selling online courses and get their feet wet a bit before diving in fully.
Basic Plan at $49 a month ($36 per month if billed annually)
Thinkific’s Basic plan will provide users with access to unlimited courses removing the restrictive course limit of the Free plan. Plus, you have free access to Thinkific’s Accelerator program – an 8-week interactive learning experience that provides the tools, community, and mentorship to sell digital courses.
The other limits are also increased. You can have five spaces per community, though you are still limited to only one community. Similarly, you can enjoy five digital downloads and live events.
An additional aspect is the email and live chat support and a branded mobile app, which costs an extra $199 per month. You also get a custom domain, affiliate selling, and the option to offer coupons and discounts to your students.
Other features you get in this plan besides what’s available in the Free plan are:
- The option to schedule content for membership sites.
- You can email students, but only one at a time. No bulk emailing is supported in this plan.
- A custom domain.
Reporting is also provided at this level through the affiliate reporting feature and with Zapier triggers allowing you to send your Thinkific data to other tools.
Start Plan at $99 a month ($74 per month when billed annually)
Thinkific’s Start plan is designed for growing businesses offering unlimited courses, digital downloads, and live events. In addition to providing two course administrator accounts with revenue-sharing options, you can upgrade your community settings to include one community with up to 10 spaces – an improvement over the Basic plan.
The plan also bundles advanced features such as membership areas, private or hidden courses, completion certificates, and tools to assess student performance, all aimed at enhancing your course quality and monetization potential.
Moreover, it supports group coaching for up to 50 students per group, integrates with Zoom for meetings and webinars, and allows you to create product bundles and implement after-purchase flows.
Overall, the Start plan is well-suited for businesses looking to broaden their digital offerings and explore new revenue streams
Grow Plan at $199 a month ($149 per month when billed annually)
Thinkific’s Grow plan is designed for bigger businesses providing five course admins/authors and two site admin accounts. Plus, you can have three communities and 20 spaces per community. Also, you can share revenue with three partners instead of just one in the Start plan. There’s also something called Group Analyst accounts, where three parties can view your group progress reports.
The online course features become more advanced at this tier with features like revenue sharing with partners, allowance for up to 3 communities, the ability to remove Thinkific branding, bulk enrollments, and bulk student emailer.
As is common with these higher-priced tiers, you also get priority phone and email support.
Other features you get under this plan are:
- Randomized quiz question bank.
- Brillium exams integration.
- Up to 100 students per group coaching.
- No Thinkific branding.
- Support for group orders.
- Option to import and enroll students in bulk.
- Thinkific analytics.
- Access to standard API and webhooks.
Expand Plan at $499 a month ($374 when billed annually)
The Expand Plan targets bigger companies looking to provide online education at scale.
Admin user accounts are increased to 5 with 15 online course authors authorized. The number of communities is increased to 10 with unlimited spaces in each community. Also, you can share revenue with 10 partners while the group analyst accounts are increased to 15.
With the increased scale, Thinkific also provides increased support in setting up the software. Companies get an onboarding call, training, and a personalized review of their website to ensure it is ready for launch.
Email white labelling is provided with this package meaning you can send from your custom domain instead of the customer seeing noreply@notify.thinkific.com
Plus Package (Custom rates)
This is a bespoke package available for high-volume businesses. The price is negotiated with the Thinkific sales team.
The onboarding process is much more tailored at this tier with a Dedicated Customer Success Manager, custom migration plan, and dedicated server hosting provided to get the client started.
Pricing Summary
Below is a brief summary of the Thinkific pricing plans for their online course creation platform:
- Free plan at $0 a month
- Basic plan at $49 a month
- Start plan at $99 a month
- Grow plan at $199 a month
- Expand plan at $499 a month
- Plus plan at a negotiated price.
And remember, you can save an additional 25% off any of these plans if you decide to pay annually rather than month to month.
If you want to learn even more, check out our Thinkific review for a full deep dive into the platform.
This post may contain affiliate links and we may earn commissions. Learn more in our disclosure.