Thinkific Pricing Overview 2021

Last Updated on June 30, 2021 by Today Testing Team

Need help choosing the best Thinkific pricing plan for your business? Our article outlines the key differences between each pricing tier so you can match up the correct plan to your company’s size and goals. 

To get started, you can get a free trial for a month. The 3 paid plans ranging in price from $49 (Basic) to $499 (Premier) don’t offer a free trial so you will need to upgrade to test their extra features.

Table of Contents

Thinkific Pricing



Per month

  Core Features

     √  Instant access to your funds

     √  Full e-commerce

     √  Easy drag and drop Builder

     √  Build out your entire website

     √  Multiple instructor profiles

     √  Easy, built-in SSL certificates

     √  Student notifications

     √  Upsell offers

     √  Discussion forums

     √  Secure cloud hosting

     √  Choose your site language

     √  Email and phone support



Per month

     Free features plus

     √  Coupons & Promotions

     √  Custom domain

     √  Zapier triggers

     √  Manual student enrollment & exports

     √  Affiliate reporting

     √  Export Your Data




Per month

     Basic features plus

     √  Advanced Customization

     √  Priority Support

     √  Assignments

     √  Communities

     √  Completion Certificates

     √  Live Lessons with Zoom

     √  Share Revenue with Partners

     √  Advanced CSS/HTML Editing

     √  Offer Payment Plans

     √  Sell Add-ons like Consulting

     √  Additional Course Prices

     √  Randomized Quiz Question Bank

     √  Require VIdeo Completion (No Skipping)

     √  Prerequisite Lessons

Growth (Add On)


Monthly Per Active Student

  Pro Features Plus

     √  Webhooks

     √  Bulk Import and Enroll Students

     √  Bulk Student Emailer

     √  Unlimited Communities

     √  3 Group Analyst Accounts

     √  Infusionsoft Integration

     √  Active Campaign Integration

     √  Brillium Exam Integration



Per month

     Growth features plus

     √  Onboarding Package

     √  15 Group Analysts

     √  Unlimited Growth Package

     √  Manual student enrollment & exports

     √  Affiliate reporting

     √  Export Your Data


Discuss With Sales Team

Per month

     Premier features plus

     √  Custome Migration Planning

     √  Dedicated Customer Success Manager

     √  Dedicated Sandbox Site

     √  Industry Leading Uptime

     √  Service Level Agreement (SLA) 99.5%

     √  Master Services Agreement

     √  Robust Launch Preparedness Review

     √  Plus APi



Thinkific Free Plan ($0 per month)

For a free plan, you get a surprising amount of key features to get your business going. Users get unlimited students, instant access to your funds and access to the full ecommerce platform. With these features, a business can comfortably run online courses without worrying about monthly payments.

Restrictions at the Free plan level come in the online course allowance – you can only run 3 with the free plan. You will also pay 10% transaction fees on every course sale you make in comparison to the paid plans which don’t charge a transaction fee on any sale. With this in mind, users should upgrade to the paid Basic plan ($49 per month) once monthly transaction fees go over this $49 mark. 

You also must use the Thinkific branded pages with the Free plan, custom domains are only allowed with paid pricing plans.

Basic Plan at $49 a month ($39 per month if billed annually)

The Basic plan will provide users with access to unlimited courses removing the restrictive 3 course limit of the Free plan. 

The ability to email students and offer promotional coupons is also offered at this plan level. This email feature is a little restrictive as they only allow you to email one student at a time. To compensate, Thinkific offers access to integrations with the Basic plan including Mailchimp and Aweber.  

Reporting is also provided at this level through the affiliate reporting feature and with Zapier triggers allowing you to send your Thinkific data to other tools.As noted in the Free plan section, you do not pay transaction fees at the Basic plan level upwards and you can use your own domain instead of relying on the messy .

Pro Plan at $99 a month ($79 per month when billed annually)

The Pro package is designed for growing businesses providing 5 course admins/authors and 2 site admin accounts. 

The course features become more advanced at this tier with flexible pricing options available such as a subscription based model and payment plan option. This increased pricing opens your products up to a bigger audience with different budget constraints. 

Membership areas and private courses become available at the Pro plan level which allows you to segment and monetize your more valuable users. 

As is common with these higher priced tiers, you also get priority support.

Growth Add On (+ $0.10 Per Active Student + First 100 Is Free!)

Thinkific offers this package add on at the Pro tier level so businesses can get access to advanced features on an ‘as you grow’ basis. This means Thinkific will increase the monthly cost by $0.10 for every new active user you have over the first 100 users. For example, 200 active users would mean you pay $109 per month ($10 more per month).

Additional integrations are offered at the Growth Package tier with access to ActiveCampaign and Infusionsoft and the segmentation of your audience is more advanced with search filters and bookmarks utilized for reporting and progress tracking. 

Groups provide you with the ability to filter and track your audience progress based on their interests or profession. 3 Group Analyst roles are supplied so your team members can assess this progression.

For those businesses looking to move from a different platform, this package allows you to bulk import students using XLSX or CSV files. Bulk emails to your students are also added here so you can remove the need to integrate with mass email software. 

The ‘Powered by Thinkific’ branding is also removed from landing pages so your school appears fully customized.

Premier Plan at $499 a month ($399 when billed annually)

The Premier Package targets bigger companies looking to provide online education at scale.

Admin user accounts are increased to 5 with 50 course authors authorised. 

With the increased scale, Thinkific also provide increased support in setting up the software. Companies get an onboarding call, training and a personalised review of their website to ensure it is ready for launch. 

Email white labelling is provided with this package meaning you can send from your custom domain instead of customer seeing [email protected]

The features of the add-on Growth package also become unlimited at the Premier tier so businesses don’t have to worry about the monthly cost increasing by $0.10 with each new active user.

Plus Package

This is a bespoke package available for high volume businesses. The price is negotiated with the Thinkific sales team.

The onboarding process is much more tailored at this tier with a Dedicated Customer Success Manager, custom migration plan and dedicated server hosting provided to get the client  started.

Pricing Summary

Below is a brief summary of the Thinkific pricing plans:

  • Free plan at $0.00 a month
  • Basic plan at $59.00 a month
  • Pro plan at $99.00 a month
  • Growth (add on) $0.10/mo per active student
  • Premier plan at $499 a month
  • Plus plan at negotiated price.

 Video Synopsis


A quick overview of the pricing plans as outlined in the article. For a full review of the features, check out our Thinkific review article.

Still Not Sure Which Way To Go, Get Some More Clarity By Leaving Your Questions Below.​