Sendlane vs GetResponse: Which Email Tool is Better? (2022 Comparison)
Are you looking for an email automation software and thinking about Sendlane and GetResponse?
Don’t worry, we have you covered in this updated, in-depth breakdown of Sendlane vs Getresponse. The other articles ranking high on Google are at least two years old and don’t take into account the many changes that have happened since then with these email marketing software tools.
And that’s why this is a must-read comparison if you’re serious about email marketing.
In this post, we will be doing an in-depth comparison on deliverability rates, drag and drop builders, reporting, pop-ups, integrations, and customer support of the two products besides talking about the general aspects to consider while deciding on an email marketing tool.
Table of Contents
What Is Sendlane Including Positives and Negatives?
Sendlane is a cloud-based email marketing automation and tracking software that comes with a ton of next-gen digital marketing features such as performance tracking, email automation, email retargeting, performance analytics, and more.
- Extensive marketing automation
- Supports affiliate marketing
- Tracks ROI
- Works well for email retargeting
- Manual import of subscribers
- Limited integrations
What Is GetResponse Including Positives and Negatives?
GetResponse is a comprehensive digital marketing platform that comes with email marketing and automation, website builder, webinar hosting, eCommerce features, conversion funnels, and more.
It simplifies the process of creating landing pages and automating the marketing process for your digital products and services.
- Has a free version
- Highly user-friendly
- Extensive support for email segmentation
- Webinar hosting
- Landing page creator with A/B testing
- No phone support
- Split testing only on subject lines and content
Key Conclusion - When To Choose Sendlane or GetResponse?
Sendlane is a good choice for experienced digital marketers, small business owners, large enterprises, and agencies who need a powerful email marketing software.
Go for Sendlane if you want to,
- Send emails based on different triggers
- Work with a user-friendly editor
- Enjoy good customer support
- Use a simple and well-designed tool
On the other hand, GetResponse is ideal for any digital marketer or eCommerce company that wants to use advanced tools to improve its online sales.
Go for GetResponse if you want to,
- Use funnels to boost conversions and sales for your online business
- Leverage sophisticated marketing automation capabilities such as tags and event-based automation.
- Opt for a complete digital marketing platform that provides end-to-end capabilities for not just email marketing, but also webinars and other tools.
Now that we have a bird’s eye view of what both the platforms offer, let’s take a brief look at some of the features you must consider while choosing an email marketing platform, so you will have a good starting place for comparing the two tools.
How To Choose An Email Marketing Platform?
Choosing an email marketing platform requires a thorough understanding of the current state of your business and the goals you want to achieve through digital and email marketing. Follow up with extensive research to determine the best tool.
That said, this is not easy given the many tools available for email marketing today, and that’s why we have laid out the four important aspects to consider.
Ease of Use / Support
The tool you choose must be easy to learn and use as you don’t want to spend hours of your time going through a steep learning curve. Also, a simple tool enhances its adoption among your employees because not all of them may be tech-savvy.
This ease of use should be followed by robust customer support and a vibrant community.
While the cost must match your budget, also consider the cost-to-value ratio. For example, if a tool costs $50 per month for 5,000 contacts and another tool costs $70 per month for 10,000 contacts, obviously the latter is a better value for your money.
Approaching the costing aspect from this perspective can help you make a better decision.
The tool you choose must integrate well with all the other tools you use either natively or through a third-party tool like Zapier. If you have custom applications, make sure that the tool you choose has APIs for integration.
Range of Email Marketing Features Like Automation
This is another important feature because the tool you choose must come with a lot of flexible and scalable features that you can leverage as your online business grows. So, look for features like split testing, segmentation, marketing automation, conversion funnels, and more.
In-Depth Feature Comparison Between Sendlane and GetResponse
Now that you have an idea of how to choose between two email marketing tools, let’s drill down to the specifics of Sendlane and GetResponse to understand which one is better across different aspects.
How Easy Are They To Use?
Both tools have a simple and intuitive user interface and don’t have a steep learning curve.
Over the last couple of years, the UX team at GetResponse has made it easy for users to find the features they want. The editor has also been overhauled to make it less clunky. That said, the form designer and landing pages editor can be better.
When you compare the two, Sendlane has an edge in terms of usability.
Email Automation and Lead Segmentation
GetResponse is comprehensive with an advanced feature set and this includes extensive marketing automation and lead segmentation as well.
It allows you to quickly set up autoresponders, so emails are sent out to specific contacts after a trigger. For example, you can send reminder and thank you email messages to contacts who signed up for your webinar before and after the event respectively.
This marketing automation can be both time and action-based.
You can also set up automation workflows where you instruct GetResponse on what to do when a user performs a specific action like opening an email.
Sendlane also allows you to create and modify workflows based on specific user actions or you can choose to do it manually as well.
Also, creating a list is simple and you can have as many lists as you want, and can even import subscribers from other lists.
So, which is better?
Both are equally poised, though GetResponse is more comprehensive, and allows you to integrate email marketing with other aspects of your digital marketing such as hosting webinars. Also, it scales well with your growth.
Email Deliverability Rates
GetResponse has one of the highest deliverability rates in the industry today. According to professional tests, its deliverability rate hovered around 76 percent in October 2021.
Besides this rate, GetResponse has been delivering consistent performance over the last several years.
Sendlane also has a good deliverability rate, though it has not been tested by professionals to give you a precise number.
A highlight of Sendlane is the optimized timing feature that you can enable or disable. This feature tracks individual user behavior and delivers emails at the best times to contact them. So, the delivery and open rate will tend to be high.
Also, while importing contacts from lists, Sendlane will approve only those contacts that have an open rate of more than 10%, and this adds to the possibility of high deliverability rates,
Out of the two, GetResponse’s deliverability rate is proven as it has been around for a long time while Sendlane is still finding its feet in this aspect. Still, Sendlane is picking up well and for this reason, Sendlane has an edge.
Drag and Drop Builders and Templates
GetResponse has more than 120 modern-looking templates, all of which can be edited and customized to meet your specific needs. They are also categorized based on core goals such as education, promotion, etc.
While the templates are great, the editor is not as user-friendly as one would expect. At the time of writing this piece, you can’t set global styles for the headings and text, and overall, a lot more manual formatting is required.
On the upside, GetResponse supports tons of fonts, so with some effort, you can create stunning emails.
Moving on to Sendlane, it comes with around 50+ templates, and more importantly, a well-designed and intuitive email drag-and-drop editor.
With this tool, you can drag and drop elements such as videos and forms, and overall, you have complete control over the look and feel of every page.
In all, Sendlane is better with its easy-to-use drag-and-drop editor though GetResponse has more email templates.
Forms and Pop-Ups
If you choose the second option, you can display your form as a pop-up, slide-up, or inline form.
Also, you can include CAPTCHA codes, create both the desktop and mobile versions, and use all available web fonts for styling.
Sendlane also offers the four highest converting forms such as inline, pop-ups, floating box, and floating top or bottom banners.
These pop-ups sync well with your marketing automation, can tag and segment leads, trigger cross-channel functions to boost conversions, and more.
Overall, Sendlane’s forms and pop-ups are more versatile and a better choice.
Reporting and Analytics Features
GetResponse comes with a fully-featured reporting and analytics feature.
Besides the basic click rate and open rate, GetResponse provides one-click retargeting to identify members who didn’t interact with your email, so you can send a follow-up email.
Similarly, email ROI, per-user information, and performance comparison help to make your email marketing more effective.
Sendlane, on the other hand, supports real-time analytics that helps make smart decisions quickly. Its intuitive dashboard displays all that you need including the ROI of every campaign. It also gives a pulse of your customers’ response to your campaign, so you can make changes as required.
When you compare the two, GetResponse is far more detailed, especially its one-click retargeting reports.
GetResponse integrates with many popular tools such as Google Analytics, Shopify, Magento, Salesforce, WordPress, and more.
As for Sendlane, it currently supports around 30+ integrations that include Zapier as well.
Out of the two, GetResponse is the hands-down winner as it connects well with the most common apps.
Customer Support and Community
GetResponse offers email and live chat support, and the response is quick as well. The knowledge base is thorough and insightful too.
Sendlane offers top-notch customer support that averages a response of under three minutes, according to the company. Its support is reliable and is available 24/7, 365 days.
Overall, both tools offer competitive customer support, though GetResponse has wider community support as well, given that it has been around much longer than Sendlane.
What Tools Are Available On Sendlane and Not On Getresponse?
The tools available on Sendlane are:
- More intuitive editor for greater and quicker customization of templates
- A well-designed dashboard to get a bird’s eye view of the performance of your email marketing campaigns
- Advanced forms and pop-ups that sync well with your automation
- A relatively flat learning curve
What Tools Are Available On Getresponse and Not On Sendlane?
The tools available on GetResponse are:
- More integrations
- One-click retargeting for better conversion
- Webinar capabilities
- More email templates and support for most fonts
- Time and action-based automation
- Reliable and consistent delivery rates
- Split testing of email headers
Sendlane vs Getresponse Pricing
Sendlane pricing includes two plans:
- Growth – Supports up to 500 contacts. Costs $100 per month when billed monthly or $1000 per year
- Professional Plus – Works best for 10,000+ contacts. Costs $275 per month when billed monthly or $2,750 per year.
Other than these two plans, Sendlane also offers a Starter Pack that costs $600 for six months.
GetResponse, on the other hand, offers three plans, and the below prices are for a list size of 1000.
Bigger lists cost more under each plan.
- Basic – $12.30 per month
- Plus – $40.18 per month
- Professional – $81.18 per month
Besides these plans, there’s also a GetResponse Free-Forever Plan designed to help companies to move their businesses online. It supports a list of up to 500 contacts and a website builder with a 5GB bandwidth limit.
Which One? Sendlane or Getresponse?
All in all, these are both great email marketing solutions, and when it comes to GetResponse vs Sendlane, it really comes down to your unique needs and preferences.
Sendlane is a good choice for creating stunning emails quickly, but GetResponse is a better choice for more streamlined digital marketing campaigns.