Roster is transforming how brands harness customer advocacy and social proof for growth. In this 2025 review, we evaluate how Roster puts eCommerce, DTC, and challenger brands in control of their own multi-channel referral engine—enabling brands to reliably scale sales and engagement with automation, UGC, and influencer rewards.
From Launch to 2025: Roster Evolution Timeline
- 2017–2019: Roster targets SMB eCommerce with early ambassador program tools
- 2020: Adds integrated referral links, automated commissions and Shopify app support
- 2022–2023: Expands to UGC campaign management, social listening, and full influencer lifecycle automation
- 2024: Debuts advanced integrations (e.g., Klaviyo, Zapier), tiers for enterprise, and customizable community channels
- 2025: Positioned as all-in-one brand advocacy operating system, focusing on automation, scalable analytics, and unified UGC-plus-referral flow for modern brands
Key Features: Brand Growth, Automated
- Referral Programs: Custom links/codes, trackable sales, auto-commissions (cash, points, store credit)
- Ambassador & Influencer Management: Onboarding flows, custom recruitment forms, multi-program support
- UGC Campaign Automation: Instagram, TikTok, FB, Twitter/X content workflows; public hashtags; advanced approval and repurposing tools
- Reward Engine: Flat, percentage, or tiered commissions; milestone journeys; product seeding; automated fulfillment
- Community: Private & public channels, role-based segmentation, white-label support
- Dashboards & Attribution: Multi-layer reporting, cross-channel engagement dashboards, ROI tracking, sales attribution
- Integrations: Shopify, Klaviyo, Zapier, eCommerce, REST API
Workflow & UX
- Web-based cloud dashboard—no downloads or specialized training required
- Admins create and manage multiple program types (referral, UGC, campaigns) in parallel
- Ambassadors apply, onboard, and access a unified portal for tasks, rewards, and communication
- Brand teams automate bulk product gifts, campaign invites, email/SMS reminders, and mass payouts
- All plans support unlimited ambassadors; advanced tiers unlock unlimited campaigns and admin roles
Roster Pricing
Plan | Key Features | Pricing |
---|---|---|
Starter | 1 program, 2 campaigns, 1 admin, referral & UGC automation, unlimited ambassadors | $599/mo 20% annual discount |
Growth | 3 programs, 6 campaigns, 3 admins, strategist support, advanced analytics | $1,199/mo 20% annual discount |
Pro/Enterprise | Unlimited programs/campaigns/admins, premium integrations, white-label, full APIs, dedicated support | Custom quote |
Roster vs Competitors
Roster | Refersion | Grin | Yotpo | |
---|---|---|---|---|
Referral Tracking & Payouts | Yes, automated/cash/store credit | Partial | Limited | Partial |
Ambassador + Influencer Programs | Unified; parallel workflows | Referrals only | Influencers only | Rewards only |
UGC Automation | Multi-platform, repurpose, analyze | No | Partial | Partial |
Product Seeding/Gifting | Automated selection & fulfillment | No | Manual | No |
Integrations | Shopify, Klaviyo, Zapier, API | Shopify | Shopify, basic | Shopify, eCom |
Pricing | Mid/Upper-range, full automation | Mid-range | High | Mid |
Pro Tip: Roster is one of the few all-in-one solutions combining advanced UGC campaign tools, robust referral automation, and product gifting in a single dashboard. If scaling on-brand word of mouth is your priority, Roster avoids duct-taping 3+ apps together.
Integrations
- Shopify: Core order/reward/UTM tracking
- Klaviyo: Email and journey triggers
- Zapier: Connects to CRMs, Slack, GSheets
- API: Custom workflows
Pros & Cons
Pros | Cons |
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Final Thoughts
Roster sets the bar for brands intent on scaling community-driven growth without a developer army. It’s especially suited to eCommerce, CPG, or lifestyle brands prioritizing sustained referrals, UGC, and multi-touch influencer marketing. Its pricing reflects robust automation and time savings—ambitious brands ready to turbocharge word-of-mouth should connect with Roster today.
Roster FAQ
Yes, it meets GDPR standards and supports HIPAA via a signed BAA on eligible plans.
Yes, white-label portals support your domain, favicon, and brand visuals.
Ideal for consultants, service firms, and SMBs needing streamlined collaboration.
No—integrates with both. Stripe powers payments; QuickBooks handles accounting.
All plans include chat/email; premium tiers add onboarding and 1:1 setup help.
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