GrooveFunnels vs Kajabi: Which Should You Use? (2023 Comparison)

Groovefunnels vs kajabi

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GrooveFunnels Vs. Kajabi: Which Should You Use? (2023 Comparison)

Groovefunnels vs kajabi

Published by Al Rose

Last Updated on May 5, 2023

Having a hard time choosing the right marketing tools for your business? Looking for a good, honest comparison of Groovefunnels vs Kajabi to figure out which one is the best fit?

By now, you know that digital marketing automation is a key aspect of the future, and you’re looking to leverage it with the right platform. 

So, you’ve narrowed it down to two big names in the industry, GrooveFunnels and Kajabi

Choosing between the two marketing tools is not easy and that’s why we want to help you pick the appropriate platform that best fits your needs. 

Our expert researchers have combed the two products and compared them against each other across a wide range of aspects such as membership site creation, ease of use, email marketing, customer support, and more. 

Before we get to the comparison, it’s worth mentioning you can try both of these platforms for free. 

GrooveFunnels offers a free plan where you have access to a few tools while their paid monthly plans give you access to a whole suite of nearly 20 tools on the Groove platform.

Kajabi, on the other hand, offers a 14-day free trial on all its three paid plans. 

With that, let’s jump into our Groovefunnels vs Kajabi comparison.

Table of Contents

Let’s start with the basics before moving to the feature comparison.

What is GrooveFunnels?

GrooveFunnels is an all-in-one platform offering a wide range of tools for email automation, creating landing pages, building sales funnels, affiliate marketing, shopping carts, and more. Created by the famous digital entrepreneur, Mike Filsaime, this platform comes with plenty of helpful tools and essential features for digital marketers who want to scale their business.

What is Kajabi?

Kajabi is also a comprehensive platform that comes with many built-in tools to help small businesses and digital marketers sell products and content quickly, including online courses, membership sites, and other digital products. No prior technical knowledge is required to use this platform and it is backed by an excellent knowledge base and customer support. 

Which Platform is Ideal for Who?

GrooveFunnels is the right all-in-one platform when you

  • Want to sell a product
  • Are on a budget
  • Want to focus on landing pages and sales funnels
  • Need access to in-depth sales funnel metrics

On the other hand, Kajabi is ideal for small businesses and individuals who want to

  • Focus on creating websites and online courses
  • Offer membership-based content
  • Use stable and well-experienced software that has been around for many years

Read on for a detailed comparison between the two platforms. 

Who Has A Better Online Course /Membership Site Offering Between GrooveFunnels and Kajabi and Why?

Online courses and membership sites provide a steady stream of revenue for digital entrepreneurs, and both platforms have a host of features to build top-notch online courses.

Here’s a look at how the two tools fare against each other for those looking for an online course platform. 


Kajabi has many features that make it a breeze to set up your online course within just a few minutes.

First off, you can choose from four different types of online courses, namely, a mini-course, a full-fledged online course, evergreen training, and a blank template. After you choose, Kajabi’s builder will prompt for the course name, content, and settings, so you’ll have to just go with the flow and customize it.

Kajabi Courses

Adding different types of content is easy as well with Kajabi’s drag-and-drop editor. You can also upload many content types such as videos, assessments, photos, text, and more.

Setting up drip content at regular intervals is easy as well. 

However, certificates can’t be created natively and require third-party integrations. 


GrooveMember also makes it easy to create membership sites and set a drip schedule for the same. Its drag-and-drop builder enables you to add different elements, just the way you want. 


It merits to note that all the features of GrooveMember are available only for those on a monthly subscription plan. Though GrooveMember is also available under the free plan, the features are limited as you won’t be able to create certificates or integrate with tools like GrooveAcademy or GrooveBlog.


When you compare the two platforms, Kajabi is the hands-down winner because it is exclusively designed for building online courses and e-learning. Though GrooveMember is also a convenient way to build membership sites, the ease of creating them is much higher in Kajabi as it’s a true online course platform.

Overall, Kajabi is the winner when it comes to building websites, membership content, or selling your own online course. 

Sales/eCommerce and Checkout Features of Both Software Platforms

The sales and eCommerce features of both platforms are well-developed as they help you to sell all kinds of products, offer discounts, upsell and cross-sell products, create coupons, track sales, and more.

Also, they integrate with payment platforms like PayPal and Stripe to give more payment choices for your customers. The one-page checkout process increases the conversion rates as well.

One difference is that Kajabi’s basic plan allows you to sell only three products whereas there are no such restrictions with GrooveSell. 


So, if you have tons of products to sell and are on a tight budget, choose GrooveSell. Otherwise, both platforms are equally matched.

Website / Landing Page Creation and Templates: Who Wins?

When it comes to websites and landing pages, both tools have an intuitive drag and drop editor, so you can create them easily. Also, there are many templates offered by both the platforms 

However, when you compare the two, GroovePages offers way more template options than Kajabi, especially when it comes to the “Thank You” page templates. Also, Kajabi doesn’t offer landing page templates as extensively as GroovePages.

Kajabi Templates

Another key difference between the two platforms is the A/B split testing. While GroovePages offers an advanced testing feature to compare your pages and improve its overall performance, the A/B split testing is highly limited in Kajabi. 

Given these additional features, GroovePages is the better choice. 

Affiliate Program Opportunities of GrooveFunnels and Kajabi

The structure of affiliate programs and the resulting payouts vary greatly.

In Kajabi, you earn a 30% commission, but you must be a part of the Growth plan or above to access its affiliate programs whereas GrooveAffiliate is offered even under the free plan too. 

Also, the affiliate management tools offered by Kajabi are not as advanced and comprehensive as GrooveAffiiliate. Further, the payout rate of GrooveAffiliate is high and the Groove Affiliate Assist feature ensures that you are well-rewarded for your efforts.


Under the free plan of GrooveAffiliate, you earn a 20% commission when your affiliate upgrades through your efforts and 10% when an affiliate who signed up through you, upgrades due to the efforts of another marketer.

When you compare the two, GrooveAffiliate has a higher payout amount and lower entry barrier. Also, the supporting tools offered for affiliates are much more in GrooveAffiliate than Kajabi. 

Further, GrooveAffiliate binds your referral to you for life, so you don’t have to worry about tracking your affiliate with cookies or any other means. The dashboard is simple and comprehensive and gives all the information you want in a single place.

Considering all these benefits, GrooveAffiliate is the hands-down when it comes to affiliate programs.

Email Marketing and Automation of Both Platforms

Email marketing and automation are top-notch on both platforms as they allow you to customize emails, create and manage subscription lists, and more. 

Also, the built-in email templates are well-developed and greatly ease your work of crafting appealing emails. They integrate automation, countdown timers, images, videos, and more, so you can enhance your customer base and build a good relationship with them.


Overall, both tools are winners as they help you to create successful email campaigns. But one key difference is that GrooveMail offers split testing, so you can have emails that convert better. Based on that sole aspect, GrooveMail is a better choice. 

Customer Support and Community

Kajabi offers many tools to interact with your students and to build a community where people share their thoughts. GrooveFunnels doesn’t have a particular community-building tool, though GrooveAcademy aims to bridge that. 

In terms of customer support, both are excellent. However, with Kajabi, you can access customer support through a phone in the higher plans only while GrooveFunnels offers excellent customer service for the free plan as well (see our GrooveFunnels review for more about this). 

Also, GrooveDesk is a convenient way to raise tickets and they are handled quickly by the customer team.

Overall, Kajabi is better for community building while GrooveFunnels is better in terms of customer support. So, the choice depends on what’s more important for you. 

Ease of Use of GrooveFunnels Vs Kajabi

Kajabi integrates well with many third-party tools to give you extended functionality. Though you don’t need any coding experience, learning about the new tools and their interfaces, and integrating them with your platform may take time.

GrooveFunnels is easy to use for the most part, making it easy to create sales funnels and automate so many aspects of your digital marketing.

Hence, both are more or less similar in terms of ease of use.

Which Works Better as an ‘All In One’ Business Platform?

Both GrooveFunnels and Kajabi are comprehensive and fit the bill of an “all-in-one” business platform. Each is a winner in its own way as both have a wide set of features to help digital marketers.

When you compare the two, GrooveFunnels undoubtedly has more tools (nearly 20 in all!) than Kajabi, and because access to all Groove tools is included in one affordable subscription, it offers good value for money. 

Considering the tools you get for the money you pay, GrooveFunnels is the clear winner.

What Tools are Available on GrooveFunnels and not on Kajabi?

Tools available on GrooveFunnels and not on Kajabi are:

  • GrooveCalendar – Creates calendars for managing appointments
  • GrooveSurvey – Allows you to build and link surveys to sites
  • GrooveAcademy – Knowledge base for extensive information about digital marketing
  • GrooveAds – This is the advertising service of GrooveFunnels
  • GrooveAutomations – Enables automations of various workflows and funnels
  • GrooveStreaming – Allows you to stream live and recorded content
  • GrooveSDK – Kit to integrate GrooveFunnels 

What Tools are Available on Kajabi and not on GrooveFunnels?

  • Fully-integrated websites that contain every part of your online business in a single place.
  • Advanced analytics where the most pertinent data are presented in intuitive dashboards. 
  • Tagging people based on their behavior

Thus, this is how both platforms fare against each other across different aspects. 

GrooveFunnels Vs Kajabi Cost

Kajabi offers three pricing plans and they are:

  • Basic ($119/month) – Supports only one website and three products and pipelines
  • Growth ($159/month) – Supports one website and 15 products and pipelines
  • Pro ($319/month) – Supports three websites and 100 products and pipelines

GrooveFunnels pricing, on the other hand, has a few plans at the time of writing this piece:

  • Base plan (100% FREE) – 500 contacts, 2,500 email sends per month, 1 custom domain
  • Starter plan ($79/mo billed annually) — 5,000 contacts, 50,000 email sends per month, unlimited products, 5 custom domains, no platform fees.
  • Pro plan ($239/mo billed annually) — 30,000 contacts, unlimited email sends, unlimited custom domains, unlimited pages hosting, and more.


Now that you have read through the detailed comparison, you must have a good idea of which platform is appropriate for you. To clarify it further, choose Kajabi if,

  • Creating stunning websites and online courses are the core aspects of your business
  • You want a robust and well-established platform
  • A well-developed knowledge base is an essential part of your requirements
  • You want to build a vibrant community for your courses

On the other hand, choose GrooveFunnels if,

  • You’re on a tight budget or are just testing the waters of online marketing. 
  • Having a wide repertoire of tools is essential for your business
  • You need top-notch sales funnels, calendars, live webinars, and more. 

In all, Kajabi is the tool when you want to create websites and online courses because it has all the tools you need for it. On the other hand, GrooveFunnels is the choice when you want to sell products or services online.

Also, GrooveFunnels is a more economical option as one subscription gets you access to all the current and future tools, giving you basically everything you could ever need to build and grow a business online. Kajabi, on the other hand, is more expensive. 

Thus, we conclude that GrooveFunnels has an edge over Kajabi in terms of the overall value it offers for your money and the broader set of tools it offers.