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Thinkific Pricing & Plans: Which Should You Choose? (2024 Guide)
Need help choosing the best Thinkific pricing plan for your business?
Thinkific is one of the most popular online course platforms used by entrepreneurs selling courses, educators, digital trainers, and more.
Why is Thinkific so popular?
Thinkific is super easy to use, makes it easy to manage your students, offers great customer support, and gives you all the tools and resources you need to run a successful online course business.
If you’re thinking about trying it out, it’s important to note there are a few different Thinkific pricing plans available. And the cost and features offered between them can vary significantly, so it’s important to know what each plan offers exactly.
Our article outlines the key differences between each Thinkific pricing tier so you can choose the correct plan for your company’s size and goals.
Before we go into each of the plans offered by Thinkific, it’s worth pointing out that you can get a free trial for a month for their Start or Grow paid plans.
Thinkific also offers a limited free plan, which is a great way to test out the platform a bit to get a feel for what it offers for online course creators.
The paid plans range in price from $49 (Basic) to $499 (Expand) a month (or 25% less if you pay annually).
In the guide below, we’ll analyze each of these Thinkific plans in depth to help you choose the one that’s best for your situation.
Table of Contents
Thinkific Pricing
Likes
- Very easy to design and launch courses
- All in one course and payment system without additional integrations required
- Key unlimited features in free plan means you can build audience without paying anything
- Clean and appealing page design
- Active and helpful customer support and facebook group
Drawbacks
- Cannot copy and paste quizzes
- Videos playback can be glitchy
Thinkific Free Plan ($0 per month)
For a free plan, you get a surprising amount of key features to get your business going.
Users of Thinkific’s free plan get unlimited students, instant access to their funds, and access to the full e-commerce platform. With these features, a business can comfortably run online courses without worrying about monthly payments. Above everything, there’s a 0% transaction fee when you use Thinkific Payments powered by TCommerce.
Of course, you get what you pay for here, and you might expect, that there are some limitations to Thinkific’s free plan for course creators.
Restrictions at the Free plan level come in the online course allowance – you can only run 1 with the free plan. Likewise, you can have only one community and two spaces per community. Moreover, it allows only one digital download, live event, and site administrator account.
Other features you get in the Basic plan are:
- Email and chatbot support
- Access to the Thinkific App Store.
- A drag-and-drop course builder.
- Full video and content hosting.
- On-demand courses.
- Rich text and mentions.
- Web notifications.
- Instant sales pages.
- Site themes
- Order bumps
- The option to offer free trials.
- Streamlined checkout
- Flexible student payment options.
- Reporting and analytics.
Due to such plentiful features, the free plan is a good choice for those who want to start selling online courses and get their feet wet a bit before diving in fully.
Basic Plan at $49 a month ($36 per month if billed annually)
Thinkific’s Basic plan will provide users with access to unlimited courses removing the restrictive course limit of the Free plan. Plus, you have free access to Thinkific’s Accelerator program – an 8-week interactive learning experience that provides the tools, community, and mentorship to sell digital courses.
The other limits are also increased. You can have five spaces per community, though you are still limited to only one community. Similarly, you can enjoy five digital downloads and live events.
An additional aspect is the email and live chat support and a branded mobile app, which costs an extra $199 per month. You also get a custom domain, affiliate selling, and the option to offer coupons and discounts to your students.
Other features you get in this plan besides what’s available in the Free plan are:
- The option to schedule content for membership sites.
- You can email students, but only one at a time. No bulk emailing is supported in this plan.
- A custom domain.
Reporting is also provided at this level through the affiliate reporting feature and with Zapier triggers allowing you to send your Thinkific data to other tools.
Start Plan at $99 a month ($74 per month when billed annually)
Thinkific’s Start plan is designed for growing businesses providing unlimited courses, digital downloads, and live events. It also offers other additional features like two course administrator accounts and the option to share revenue with partners. When it comes to communities, you’re still restricted to just one, but can have 10 spaces instead of five in the earlier plan.
The online course features become more advanced at this tier with flexible pricing options available such as a subscription-based model and payment plan option. This increased pricing opens your products up to a bigger audience with different budget constraints.
Membership areas as well as private and hidden courses become available at Thinkific’s Pro plan level which allows you to segment and monetize your more valuable users. In this tier, you can offer paid memberships, offer completion certificates, and evaluate student learning through assignments. All these features enhance the quality of your course offerings and can bring in more learners and subscribers.
Another revenue stream is group coaching, where you can have up to 50 students per group. You can even reach out to them through Zoom meetings and webinars. Moreover, you can create product bundles, implement after-purchase flows, and more.
In all, this plan is well-suited for businesses that want to expand their digital offerings and create new revenue streams.
Grow Plan at $199 a month ($149 per month when billed annually)
Thinkific’s Grow plan is designed for bigger businesses providing five course admins/authors and two site admin accounts. Plus, you can have three communities and 20 spaces per community. Also, you can share revenue with three partners instead of just one in the Start plan. There’s also something called Group Analyst accounts, where three parties can view your group progress reports.
The online course features become more advanced at this tier with features like revenue sharing with partners, allowance for up to 3 communities, the ability to remove Thinkific branding, bulk enrollments, and bulk student emailer.
As is common with these higher-priced tiers, you also get priority phone and email support.
Other features you get under this plan are:
- Randomized quiz question bank.
- Brillium exams integration.
- Up to 100 students per group coaching.
- No Thinkific branding.
- Support for group orders.
- Option to import and enroll students in bulk.
- Thinkific analytics.
- Access to standard API and webhooks.
Expand Plan at $499 a month ($374 when billed annually)
The Expand Plan targets bigger companies looking to provide online education at scale.
Admin user accounts are increased to 5 with 15 online course authors authorized. The number of communities is increased to 10 with unlimited spaces in each community. Also, you can share revenue with 10 partners while the group analyst accounts are increased to 15.
With the increased scale, Thinkific also provides increased support in setting up the software. Companies get an onboarding call, training, and a personalized review of their website to ensure it is ready for launch.
Email white labelling is provided with this package meaning you can send from your custom domain instead of the customer seeing noreply@notify.thinkific.com
Plus Package (Custom rates)
This is a bespoke package available for high-volume businesses. The price is negotiated with the Thinkific sales team.
The onboarding process is much more tailored at this tier with a Dedicated Customer Success Manager, custom migration plan, and dedicated server hosting provided to get the client started.
Pricing Summary
Below is a brief summary of the Thinkific pricing plans for their online course creation platform:
- Free plan at $0 a month
- Basic plan at $49 a month
- Start plan at $99 a month
- Grow plan at $199 a month
- Expand plan at $499 a month
- Plus plan at a negotiated price.
And remember, you can save an additional 25% off any of these plans if you decide to pay annually rather than month to month.
If you want to learn even more, check out our Thinkific review for a full deep dive into the platform.