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How to Increase Your Sales with ThriveCart’s Powerful Upsell Features
If you’re running an online business, you know the thrill of each new sale. But did you know there’s a way to make every single transaction worth more, without finding new customers? That’s right! ThriveCart’s upsell features, -such as one-click upsells and order bumps- can help you increase revenue by adding just a few extra steps to your checkout process.
We willl show you exactly how to set up and maximize these features.
Plus, we’ll tell you how course creators, digital product sellers, membership sites, and others, successfully use these upsell strategies.
By the end of this guide, we believe you’ll be ready to take advantage of ThriveCart’s lifetime offer.
Let’s dive in!
Table of Contents
First, What Are ThriveCart's Upsell Features?
Thrivecart’s upsell features include one-click upsells and downsells. Order bumps also fall in this category, although they don’t appear on the same menu with the products, upsells and downsells.
Here’s how they work:
One-Click Upsells
Imagine you’re at a coffee shop, and after ordering your coffee, the barista suggests a pastry that would go perfectly with your drink. You agree, and it’s added to your order without any fuss.
That’s essentially how ThriveCart’s one-click upsells work.
Immediately after a customer completes their initial purchase, they’re presented with an additional product or service that complements their purchase.
With just one click, they can add this item to their order without re-entering payment information, making the process smooth and effortless.
Bump Offers
Think of bump offers like those enticing items placed near the checkout counter in a store. Those last-minute additions that catch your eye.
On your checkout page, you can include a special deal presented as a simple checkbox. Customers can opt to add this extra product or service, often at a discounted price, with minimal effort.
This suggestion is subtle, it doesn’t disrupt the purchasing flow, and it provides an easy opportunity to increase the order value.
Downsells
If a customer declines your initial upsell offer, it’s not the end of the road. ThriveCart allows you to present a downsell (a lower-priced alternative) that still adds value to your customer.
It’s like a salesperson saying, “If that doesn’t suit you, perhaps you’d be interested in this option instead.” With this approach, you can enhance the transaction without being pushy.
Why ThriveCart's Upsell Features Work
Now that you know ThriveCart’s Upsell features and understand how they work, here’s WHY they work.
By customizing sales funnels, you create better engagement
One size doesn’t fit all when it comes to sales strategies.
With ThriveCart, you can create customized sales funnels based on customer behavior and preferences. You can set up sequences of upsells and downsells tailored to specific products or customer segments.
This personalization makes the upsell feel like a helpful suggestion rather than a generic sales pitch, increasing the likelihood of making additional sales that feel relevant and valuable to them.
You can test and adjust to the best approach with A/B Testing
ThriveCart offers robust A/B testing capabilities for your upsell pages. With this feature, you can experiment with different headlines, images, copy, and offers to see which versions resonate most with your audience.
It’s like having a mini focus group that provides real-time feedback, enabling you to make data-driven decisions that optimize your sales strategy over time.
The ability to A/B test upsell pages means you can continually refine your approach based on real customer responses. Over time, this leads to higher conversion rates and increased revenue.
With that out of the way, let’s learn how to build a sales funnel in Thrive Cart, that includes all the Upsell features.
How to Build a Sales Funnel in ThriveCart: An Updated Guide
Step 1: Map Out Your Funnel
First, get clear on the pieces of your funnel. Just to recap,
- Upsells: Offers shown after the main purchase to encourage a bigger order.
- Downsells: A backup offer if someone skips the upsell.
- Order Bumps: Quick add-ons that show up right on the checkout page.
With this in mind, we’ll set up each part, step by step.
By the way, the reason we start by creating the upsells, downsells and order bumps is because you need to add these to the main funnel. So they need to be ready to make the funnel building process smoother.
Step 2: Set Up an Upsell
Let’s start by creating your upsell.
- Create the upsell: In ThriveCart, click Create Upsell and select Digital Product.
- Give it a name: Name it something that shows its value clearly, like “VIP Strategy Session.”
- Set the price: Decide on the price (for example, $997) and, if you want, set a limit on how many can be sold.
- Fulfillment options: You can add tracking or even customize the fulfillment page, but for now, keep it simple.
- Follow-up actions: ThriveCart lets you set actions based on the customer’s choice. For instance, if they accept the upsell, you could tag them in your email system to send them additional info. If they decline, you could send a follow-up email.
Save your upsell so it’s ready to attach to your funnel.
Step 3: Add a Downsell
If a customer says no to the upsell, you can still keep them interested with a downsell.
- Create the downsell: Go to Create Downsell and set up a lower-priced offer, like “One year access to coaching.”
- Set the price and actions: Price it attractively (maybe $370) and add any follow-up steps, like putting the buyer on a mailing list.
- Save it: Once you’re done, save your downsell so it’s ready to add to the funnel.
Step 4: Create the Main Product
With the upsell and downsell in place, let’s get the main product set up.
- Set up your product: Name it, add a description, and set your price.
- Customize the Checkout page: Use ThriveCart’s drag-and-drop editor to make it look clean and inviting. You can add headers, images, and a compelling description.
Step 5: Put the Funnel Together
Now that your pieces are ready, let’s assemble the funnel!
- Add the upsell to the funnel
- Select Create Funnel and add the upsell as the first funnel item.
- Customize the Page: Use ThriveCart’s editor to personalize this page. Try something like “One-Time VIP Offer Just for You!” with clear options to add to their order or decline.
- Add the downsell to the funnel
- If the upsell is declined, set up the downsell page.
- Customize It. Describe the downsell as an attractive alternative at a lower price point, so they know they’re still getting value.
- Wrap up with the success page
- Once the upsell or downsell decision is made, they’ll land on the success page, where you can confirm the purchase and provide any follow-up instructions.
Step 6: Include an Order Bump
Order bumps are those little extras that show up on the checkout page, letting customers add something to their order with one click. Here’s how to add one:
- Go back to the main product: Find the main product, enable the Order Bump option.
- Customize the order bump: Make it an appealing extra, like a “Fast-Track Service” to get the product faster for an extra $500.
- Preview it: Check that the order bump displays as expected on the checkout page.
Step 7: Test and Launch
Before going live, test everything to make sure it flows smoothly.
- Walk through the funnel: Go through the whole funnel from start to finish to check each step.
- Double-check tracking and automations: Make sure all actions and tracking are working as they should.
- Save and publish: Once it’s good to go, save and publish the funnel.
And you’re done!
It’s really that easy to set up your upsells. But by now you might be thinking, “That sure sounds like a lot of bombardment with lots of products and prices!”
From our experience, once the funnel is set up, the checkout process is really quite seamless. To the customer, this funnel approach seems more helpful than bombarding.
And if our word isn’t enough to go with, just have a look at the below reviews from sellers who’ve successfully used thrive cart.
What Real Thrive Cart Customers Say, And How You Can Become One of Them
These are just a few comments we picked up from ThriveCart’s website.
You can read more reviews them on their blog page and once you’re ready, sign up for ThriveCart’s life time deal.
Once signed up…
Use these real-life upsell strategies for your own business
If you are a course creator
One-Click Upsell: Offer a premium membership or coaching session right after purchase. If someone buys a digital marketing course, the upsell could be exclusive access to a private group with monthly Q&As or personal coaching sessions.
Order Bump: Include a downloadable workbook or an extra mini-course to accompany the main course, priced around $20 to $30.
If you sell digital products
One-Click Upsell: Offer an expanded, premium version of a digital product. For example, if a customer buys a bundle of stock photos, the upsell could be an exclusive collection with more unique images.
Order Bump: Include a “priority support” option as an add-on. Customers pay a bit extra to receive direct support for any questions or setup help.
For Membership Sites
One-Click Upsell: If someone signs up for a monthly subscription, offer them a discounted yearly plan as an upsell.
Order Bump: Add an option for one-on-one onboarding or a mini-course that helps new members get the most out of their membership.
Wrapping Up: Start Growing Your Sales with ThriveCart Today!
By now, you can see how one-click upsells and order bumps can supercharge your sales without the need to constantly acquire new customers.
Whether you’re selling courses, digital products, or subscriptions, these features can make a real difference in your revenue.
It means a lot to us that you succeed in your business, so here are some bonus tips to make your upsells and order bumps more effective
- Build relevant offers: The key to a successful upsell or bump is making sure it directly relates to the customer’s main purchase. This keeps the checkout process smooth and highlights the value of the add-ons.
- Create urgency: Limited time offers work! Adding a small timer or using phrases like “Only available with this purchase!” can help customers decide quickly.
- Offer a discount: If the upsell product is highly-priced, offering it at a discount as an add-on can sweeten the deal.
- Ensure your offers load properly on mobile: Some people shop on their phones. Therefore, although ThriveCart’s designs are mobile-friendly, it’s a good idea to double-check that everything looks great on smaller screens.
- A/B test everything: With ThriveCart’s flexibility, it’s easy to test different upsell prices, copy, and designs to see what works best for your audience.
That’s it! We hope you enjoyed this guide.
Ready to take the leap? Sign up for ThriveCart today to get started.