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How to Create High-Converting Kartra Landing Pages
Landing pages are the most important part of your online course as this is the first point of interaction with a visitor. Undoubtedly, you want to create a great first impression, and this means – a stellar landing page!
However, creating the most appealing landing page is not easy and this is where you can leverage online course creation platforms like Kartra.
Read on for a step-by-step guide to creating high-converting landing pages on Kartra.
Table of Contents
Step #1: Purpose of the Landing Page
Before you even start building a landing page, know why you are creating one in the first place. What’s the purpose of your landing page? Do you want to provide information about your course or will it double up as a checkout page as well?
Broadly speaking, landing pages can be used to do the following:
- Act as a lead generation page to collect information about visitors.
- Sell a digital product or service.
- Encourage visitors to sign up for a trial, demo, webinar, etc.
Depending on the purpose of the page, you can decide its design and the elements you want to include. For example, if you want to gather leads, you must have a form to get the details.
Kartra eases the process with its well-designed templates. Depending on your purpose, you can choose an appropriate template and start creating the landing page within minutes. No prior experience is required! All that you need is a creative hat and tons of ideas.
Step #2: Engaging Headline
The headline is the first thing that most visitors will notice and you want it to convey what you’re offering through this page. Research shows that the average attention span of a human being is a mere 8 seconds, and you must impress them within that. A good approach is to create an engaging headline that would make visitors read through the rest of the content.
Your headline must:
- Be clear. State what your offer is in the simplest possible words.
- Use numbers or statistics for more impact.
- Address the pain points you want to solve.
- Use attractive typography.
- Be compelling to your target audience.
Kartra’s drag-and-drop builder makes it easy to choose the right fonts, colors, and alignment to make your healing stand out. Also, you can use its text editing tools to experiment with headline sizes and colors to make sure your message is the first thing visitors notice.
Step #3: Write Persuasive Copy
Once you have your headline, the rest of your copy must also persuade the visitor to take action. The key is to focus on the benefits of your offer, not just the features.
Some things to keep in mind are:
- What problem is your audience facing? Show empathy and provide a solution.
- Don’t just list features of your product or service. Explain how it will improve your visitor’s life or business.
- Testimonials, reviews, and case studies add credibility and build trust.
- Use language that encourages visitors to act now, such as “Limited Time Offer” or “Only a Few Spots Left.”
For example, if you’re promoting a course, instead of saying, “This course covers SEO,” say, “By the end of this course, you’ll rank higher on Google and attract more traffic to your website.”
Kartra provides various content widgets like text boxes, bullet lists, and icons that help you format your content effectively. Use these widgets to break down long text into digestible sections. Also, Kartra’s split-testing feature can help you compare different versions of your copy to see which converts better.
Step #4: Add High-Quality Visuals
An image speaks a thousand words! To capture your visitors’ attention, add high-quality visuals that match your text. Also, the visuals must blend well with your theme and must not be too jarring.
Another advantage of these visual elements is that they break up text and make your page more engaging. You can even use it to highlight your offer.
Here are some best practices for including visuals in your landing pages.
- If you’re selling a product, show it. High-quality images help build trust and give visitors a better sense of what they’re getting.
- Videos can dramatically improve conversions by giving visitors a more immersive experience. Consider using a short video explaining your product or service.
- Use authentic photos wherever possible. Visitors can easily recognize generic stock images, which can make your page feel impersonal
- Make your images or videos clickable if you want them to navigate to your course or checkout pages.
Kartra’s video hosting feature enables you to upload and display high-quality video content without slowing down your page. Also, you can have a carousel of images for a more in-depth view.
Step #5: Create an Effective Call-to-Action (CTA)
Your CTA is arguably the most important part of your landing page. It’s the action you want your visitor to take, whether that’s signing up for a newsletter, purchasing a product, or downloading a free guide.
Tips to create a compelling CTA are:
- Use action words like “Download,” “Get,” or “Sign Up.”
- Encourage visitors to act immediately with phrases like “Now” or “Today.”
- Make your CTA button stand out by using a color that contrasts with the rest of your page design.
- Keep it simple. Don’t overwhelm visitors with too many choices. Focus on one primary CTA per landing page.
For example, instead of “Submit,” a CTA could say, “Get My Free Guide Now.”
To create urgency, use Kartra’s Countdown Timer to indicate limited-time offers. This can encourage immediate action from visitors, boosting conversion rates.
Step #6: Optimize Your Page for Mobile Devices
Many users today prefer to access courses from their mobile devices. Ideally, you want your page to have a similar user experience, regardless of the design. This means, the same look and feel, and responsiveness on laptops, desktops, tablets, and all mobile devices.
The good news is that Kartra automatically optimizes your landing pages for mobile devices. You don’t have much to do really! Still, make sure to test it on different devices.
You can use Kartra’s split-testing feature to experiment with different pages and layouts before deciding on the best-performing one.
Thus, these are the steps to create a high-converting Kartra landing page.
Leverage Kartra’s Features
While creating landing pages on Kartra, you can leverage its built-in features. Besides the ones mentioned above, here are a few others that you can use to increase your conversion rates.
- Pop-ups – You can set up exit-intent pop-ups to capture visitors’ attention before they leave your page.
- Progress Bars – Add a progress bar to guide visitors through the sign-up or checkout process, making them more likely to complete it.
- Countdown Timers – These are great for creating a sense of urgency, especially for limited-time offers or sales.
- Integrations – Kartra integrates with many email marketing platforms, CRMs, and payment gateways, making it easy to automate follow-ups or process transactions directly from your landing page.
- Testimonial Widget – Use it to showcase customer reviews and success stories effectively. You can add customer photos, ratings, and short descriptions to lend credibility to your landing page.
- Social Proof Pop-ups – They display notifications when someone makes a purchase or signs up. This can create a fear of missing out (FOMO) and encourage visitors to take action.
- Performance Analytics – Use these analytics to identify any slow elements that need optimization.
- Form Builder – Create customizable forms to collect user data. You can integrate these forms with Kartra’s email marketing tool or link them to an external CRM.
- Payment Integrations – Use these integrations to connect with major payment gateways like Stripe and PayPal. This way, users can easily complete their purchases directly from the landing page.
- Analytics Dashboard – Get detailed insights into your page’s traffic, conversion rates, and user behavior and use it to make informed decisions.
Conclusion
Kartra’s all-in-one platform simplifies the process of creating high-converting landing pages. Using its rich set of features, from customizable templates and drag-and-drop builders to robust analytics, you can build landing pages that engage, persuade, and convert.
Follow the above steps to make the most out of Kartra, and continually test and refine your landing pages to improve performance. With a bit of strategy and the right features, your landing pages can become powerful tools for driving leads, sales, and business growth.