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5 Tips for Creating Engaging Kajabi Courses That Stand Out
Published by Today Testing Team
Last Updated on October 4, 2024
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You’ve probably seen your fair share of online courses on different platforms. While scrolling through these courses, you’ve probably seen text like 4,000 currently enrolled in this course, 6,000 got a pay increase after taking this course, not to mention the many rave reviews about how a course changed a student’s life.
The thing is, anyone can create a course. However, not everyone can create an engaging course. Course creators who succeed at turning their knowledge into a lucrative revenue stream have honed the art of creating engaging course content. That, and of course with the help of tools like Kajabi.
Kajabi makes it easy to launch educational content, build a community, and build a revenue stream through engaging course content.
In this guide, we’ll show you how to use Kajabi to take your course beyond just delivering information, to inspiring interaction and enthusiasm. When learners are excited about your course, they’ll most likely tell others about it too and that word of mouth will generate more income for your course.
Table of Contents
How to Create Engaging Kajabi Courses That Stand Out
Before diving into tips for creating engaging courses with Kajabi, let’s take a moment to acknowledge the value of DIYers — we admire your initiative! However, if your busy schedule makes it difficult to focus on building your course, don’t let the project sit on the back burner. Consider hiring a Kajabi expert. This can save you a lot of time and effort, and the quicker you launch your course, the faster it can start generating income.
That said, if you’re committed to building the course yourself (which is entirely doable with Kajabi’s user-friendly platform), here’s what you need to do:
1. Understand what your audience wants
Before you even start building a course, you first need to know your target audience and what they want. Every learner is unique and therefore you cannot address unique needs with generic content. It just won’t resonate in the same way that tailored lessons will.
Your action: Deep dive into the pain points, goals, and learning preferences of your ideal students.
- Conduct a survey: Kajabi’s community tools and surveys are great avenues for finding out what your potential students want.
- Create a sample course: instead of creating a course that no one probably wants, how about dipping your toe first? Create a module, and offer it for free (also while surveying students to learn what they think. Then you can use their feedback to improve on future models.
- Create content that solves specific problems: You probably know enough to fit into several book volumes, but it’s not advisable to package all that information into one course. It’s better to niche down and address a particular pain point. This creates immediate relevance, ensuring learners stay engaged throughout the course.
- Ask a Kajabi expert: Working with an expert will give you insights into audience analysis that you can then use to fine-tune your course content so that it’s relevant and engaging to your audience persona.
2. Create a course structure
By this point, you should already understand your target group’s needs and have gathered all the relevant information that will make up your course.
Now you need to structure it. This means arranging your content so that each section flows into the next in a way that makes sense.
If your course is difficult to follow or overwhelming, students may drop out before completing it. An engaging structure will help you tackle student overwhelm, increase their likelihood of staying the course, and thus boost completion rates.
Your action: Take time to craft a clear and intuitive structure that will help learners digest the material more easily.
- Break content into modules: Divide your course into bite-sized lessons or modules that build on one another. Kajabi’s platform allows you to easily organize your content this way, making it simple for learners to follow.
- Add in quizzes and assessments: You might be wondering how quizzes relate to course structure, as they’re typically seen as tools for testing information retention and understanding. However, from a structural standpoint, quizzes and assessments help set expectations. Students anticipate being assessed after a lesson, and omitting that step can feel out of place or disrupt the flow of the learning experience.
Kajabi makes it easy to include these elements directly within your course content. Just remember, keep the quiz short (we’d say 5 questions max) just to improve the chances of students taking it.
- Get help from Kajabi experts on course design: Even if you’re creating your course on your own, course design is one area where consulting a Kajabi expert can make a big difference. An expert can help you achieve the optimal flow for your content, ensuring everything is structured seamlessly. Bringing in professional support might be exactly what you need to get it done right.
3. Use engagement features
One of the most significant differences between a passive course and an engaging one is the level of interaction.
Interaction keeps learners active, improving their comprehension and retention.
Your action: Research the features that will make learners feel connected to the content and you, and include them in your course.
Consider these suggested features that are known to foster engagement in Kajabi online courses:
- Community feature: Create a space where your students can interact with each other. Such a space will encourage peer discussions, and support, and build a sense of community around your course.
- Personalize experiences: Personalize your learners’ journeys with Kajabi’s automation features. For example, congratulate them when they finish a module or remind them if they haven’t logged in for a while. This level of personalization will help individuals feel valued.
- Gamification: Add elements like badges, quizzes, and rewards. These gamified features give learners a sense of achievement, keeping them motivated to progress through the course.
4. Use high-quality videos
The quality of your videos will directly impact how engaging your course will be. If you use poor-quality videos, you’ll turn off students very quickly.
High-quality videos not only present you as a professional but also make the content easier to follow and absorb.
Your action: Ensure your videos are up to par.
- Invest in good equipment: You don’t need a Hollywood-level production setup, but a decent camera, microphone, and lighting can make a world of difference.
- Keep videos short and focused: Attention spans are short, so aim to keep your videos concise and to the point. Break down complex topics into smaller video segments to maintain engagement.
- Ask a Kajabi Expert for video production tips: Not everyone is an expert in video production, and that’s okay. Kajabi Experts can provide valuable advice on how to shoot, edit, and upload professional-quality videos.
5. Market your course
This is where many course creators stumble—by neglecting to market their course. Once your course is complete, effective marketing is essential to attract students. Fortunately, Kajabi’s built-in marketing tools simplify the process, making it easy to promote your course and reach your audience.
Your action: Effectively market your Kajabi courses.
- Build a compelling sales page: Kajabi’s drag-and-drop builder makes it easy to create visually appealing, high-converting landing pages. Your sales page should highlight the features and benefits of your course. For a more polished touch, Kajabi Experts can help you create optimized sales pages designed to convert.
- Use Kajabi’s email marketing tools: Kajabi also has powerful email marketing tools that you can use to create automated email sequences to nurture leads. For best results, consider personalizing your email campaigns based on learners’ behavior.
- Offer discounts or free Trials: As mentioned earlier, giving your target audience a taste of what your course offers can lead to increased sign-ups. Consider offering free trials, sneak peeks, or limited-time discounts to increase enrollments.
- Tap into affiliate marketing: With Kajabi’s affiliate marketing tools, you can partner with others who can promote your course in exchange for a commission. Affiliate marketers help you reach a broader audience.
Conclusion
Creating a successful online course on Kajabi isn’t just about uploading content; it’s about delivering an engaging experience that resonates with your audience. By following the tips discussed above, you can set your course up for success.
And if you ever need help along the way, there’s a network of Kajabi Experts there to support you. Whether you need help with course creation or marketing strategies, they can help your Kajabi online courses shine online.