Campaigner is positioning itself as a powerhouse in multi-channel marketing automation for 2026, focusing on SMBs and growth-minded entrepreneurs. The platform offers an intuitive workflow designer, deep segmentation options, advanced personalization, and analytics—all backed by over two decades of email deliverability expertise. Campaigner aims to unify sophisticated email and SMS campaigns in a single, streamlined workspace that rivals enterprise tools at accessible pricing.
From Launch to 2026: A Brief Timeline
- 2004-2015: Campaigner built its reputation as a rock-solid bulk email platform known for deliverability and compliance.
- 2016-2022: Development focus shifted to visual automation builders, segmentation, and integrations with Shopify & major CRMs.
- 2023-2024: Modernized UI, AI-powered subject line suggestions, multi-channel SMS integration, and dynamic content features introduced.
- 2026: Campaigner offers over 60 advanced features, including robust workflows, eCommerce connectors, and enhanced reporting, tailored for SMB growth.
Key Features by Capability
- Visual Automation & Workflows: Drag-and-drop builder for simple or advanced journeys, including multi-path sequences, time/rule-based triggers, and conditional logic.
- Email & SMS Marketing: Create and orchestrate campaigns across both channels from a unified dashboard.
- Segmentation & Personalization: Dynamic, rule-based segments using behaviors, geography, A/B testing results, or contact fields. Personalize subject lines, content, CTAs, and even send times.
- Templates & Editor: 60+ pre-designed responsive templates; code-based HTML editing and WYSIWYG options.
- Integrations: Out-of-the-box connectors for Shopify, WooCommerce, BigCommerce, and REST APIs for custom use cases.
- Analytics & Reporting: Real-time campaign dashboards, advanced reporting (including device/user agent, click maps, and conversion tracking), and automated insights.
- Add-ons: Reputation Defender, AI-powered insights, list growth tools, transactional emails (SMTP relay), deliverability consulting.
- Compliance: SOC2, GDPR, CAN-SPAM, CCPA, and data sovereignty support.
Workflow & User Experience
- Intuitive onboarding walks users through list import, segmentation, and template selection.
- Automation builder supports both simple and complex journeys (e.g., post-purchase workflows, lead nurturing, reactivation).
- AI features generate subject lines and offer content suggestions.
- Saving, duplicating, and previewing campaigns is seamless, promoting fast iteration.
- Reporting surfaces key metrics (open, click, conversion, revenue attribution) clearly.
- Multi-channel: SMS add-on available on all plans with unified automation and reporting.
- Role-based permissions, sub-accounts, and SSO for large teams or agencies.
Campaigner Pricing
| Plan | Email Features | Pricing (1,000 Contacts) | Support |
|---|---|---|---|
| Essentials | Basic automations, drag & drop editor, prebuilt templates, analytics | $14/mo (USD) | Email, chat, phone |
| Advanced | Workflows, advanced segmentation, personalization, A/B & multivariate testing, remove Campaigner branding | $35/mo (USD) | Email, chat, phone |
| Custom | All features, team/agency controls, add-ons, consulting, API, priority support | Custom / Quote | Dedicated account manager |
Plan Comparison
| Feature | Essentials | Advanced | Custom |
|---|---|---|---|
| Workflow Automation | Basic | Advanced & Multi-path | All, plus custom |
| Drag & Drop Editor | ✓ | ✓ | ✓ |
| Segmentation | Static, basic fields | Dynamic, rules, custom fields | Full, including advanced triggers |
| SMS Marketing | Add-on | Add-on | Add-on |
| API Access | Limited | ✓ | Full, priority |
| Deliverability Consulting | — | — | ✓ |
| Remove Branding | ✗ | ✓ | ✓ |
Pro Tip: Take full advantage of multi-channel automation by starting with a free trial. If you’re planning high-scale campaigns or advanced segment workflows, the Advanced plan unlocks deeper personalization and A/B testing options with more granular reporting.
Integrations & API
- Shopify, WooCommerce, BigCommerce connectors
- REST API for custom CRM, eCommerce, and ERP integrations
- Zapier support (for broader SaaS stack connectivity)
Pros & Cons
| Pros | Cons |
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Final Thoughts
If you’re searching for a true growth platform that goes beyond basic newsletters, Campaigner brings SMBs the automation, segmentation, and reporting that modern marketing requires—without the typical enterprise price tag or IT complexity. With thoughtful workflow tools, premium deliverability, and a huge library of templates and integrations, Campaigner addresses most use cases from pure-play eCommerce to B2B lead nurturing. The generous free trial and hands-on support make it easy to vet before scaling your campaigns.
Campaigner FAQ
Yes, it meets GDPR standards and supports HIPAA via a signed BAA on eligible plans.
Yes, white-label portals support your domain, favicon, and brand visuals.
Ideal for consultants, service firms, and SMBs needing streamlined collaboration.
No—integrates with both. Stripe powers payments; QuickBooks handles accounting.
All plans include chat/email; premium tiers add onboarding and 1:1 setup help.
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