Campaign Monitor by Marigold has long been a familiar name for growing brands and agencies seeking reliable, intuitive email marketing. Heading into 2026, Campaign Monitor by Marigold positions itself as a sophisticated yet accessible platform, marrying its original strengths with new AI, automation, and team productivity features, all under a pricing model that appeals to scaling SMBs and agencies.
From Launch to 2026: Campaign Monitor’s Timeline
- 2004–2017: Campaign Monitor emerges as an easy-to-use alternative to complex email platforms, focusing on beautiful templates and SMBs.
- 2018: Joins Marigold, expands feature set and compliance coverage.
- 2019–2022: Gradually layers in automation, basic segmentation, and improved integrations.
- 2023–2025: Launches AI-powered content, advanced segmentation, and agency/multi-brand support; refines pricing for transparency.
- 2026: Now targeting growing SMBs, agencies, and multi-brand teams demanding advanced workflows with minimal learning curves.
Key Features
- AI Content & Personalization: Automated recommendations for copy, subject lines & send times fully integrated for non-coders.
- Drag-and-Drop Builder: Visual campaign editing with 100+ responsive templates and branded themes.
- Segmentation & Dynamic Content: Target audiences with data-driven criteria, behavioral triggers, or past engagement.
- Smart Automation: Multi-step journeys, automated triggers (e.g., signups, purchases), auto-tag rules.
- Analytics & Reporting: Real-time dashboards, list growth, engagement, and geographic Worldview.
- Agency & Team Tools: Client account hierarchy, template/automation sharing, white labeling, dedicated roles & permissions.
- Deliverability & Compliance: GDPR and SOC2 readiness, reputation tools, and template/checklist compliance assistance.
- Integrations: Native plugins for eCommerce, CRM, forms, and open API; plus unique multi-brand management.
Workflow & User Experience
- New users create fully-branded campaigns in minutes with minimal onboarding.
- Interface is approachable—drag-and-drop is the default for both campaign and journey creation.
- Teams benefit from unlimited users, granular permissions, and content section locking on higher tiers.
- AI Writer and the Campaign Assistant guide creators with fresh text, best practice prompts, and dynamic content block insertions.
- Agency dashboard reveals all client activity in one view, template/automation libraries sync across brands/subaccounts.
Campaign Monitor by Marigold Pricing
| Plan | Who it’s for | Key Features | Pricing* |
|---|---|---|---|
| Lite | SMBs starting out, low-volume senders | 5x list size/mo send, AI writer, automation, templates | From $12/mo (500 contacts, annual) |
| Essentials | Scaling SMBs, agencies, eCommerce | Unlimited sends, priority support, advanced automations | From $29/mo (500 contacts, annual) |
| Premier | Larger teams, advanced segmenting | All Essentials + phone support, advanced segments, analytics | From $159/mo (500 contacts, annual) |
| Enterprise | High-volume, multi-brand orgs & agencies | Custom contracts, account manager, extra compliance | Custom pricing (quote required) |
*All plans scale by contact count—see site for full breakdown.
How Campaign Monitor by Marigold Compares
| Platform | Best For | Starting Price | Key Differentiators |
|---|---|---|---|
| Campaign Monitor by Marigold | SMBs & agencies wanting collaborative, code-free email | $12/mo | Visual journey builder, AI, unlimited team access, agency controls |
| Mailchimp | Broad market, eCommerce shops | $13/mo | Vast app ecosystem; somewhat steeper learning curve |
| Constant Contact | Local businesses, event/email combos | $12/mo | Event tools, surveys, simple automations |
| ActiveCampaign | Power users, drip marketers | $29/mo | CRM, advanced workflows, steeper ramp-up |
| ConvertKit | Creators, bloggers | $15/mo | Tag-based automation, landing pages, simple UI |
Pro Tip: Unlock the best Campaign Monitor by Marigold pricing by opting for annual billing—and watch for exclusive promo codes on the official site via this link.
Integrations
- eCommerce: Shopify, WooCommerce, BigCommerce
- CRM: Salesforce, Zoho, Pipedrive, HubSpot
- Lead Capture & Forms: Gravity Forms, Typeform, Wufoo
- API access for custom tools, SSO support (higher plans), Zapier
Pros & Cons
| Pros | Cons |
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Final Thoughts
- For SMBs and agencies seeking a legacy platform that hasn’t stood still, Campaign Monitor by Marigold remains a strong contender—especially if your priority is fast deployment, deep segmentation, and high team productivity without code.
- It’s ideal for multi-brand orgs, consultants, or marketers tired of platform sprawl or confusing pricing.
- If you need tightly-integrated CRM or broad app stores, consider Mailchimp or ActiveCampaign for comparison.
- Otherwise, for most digital-first teams in 2026, this newly refined classic quietly leads the segment.
Campaign Monitor by Marigold FAQ
Yes, it meets GDPR standards and supports HIPAA via a signed BAA on eligible plans.
Yes, white-label portals support your domain, favicon, and brand visuals.
Ideal for consultants, service firms, and SMBs needing streamlined collaboration.
No—integrates with both. Stripe powers payments; QuickBooks handles accounting.
All plans include chat/email; premium tiers add onboarding and 1:1 setup help.
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