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5 Tips for Creating Kartra Courses
Published by Today Testing Team
Last Updated on September 28, 2024
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Online courses are a convenient learning option because of their flexible deadlines and the option to study from anywhere and anytime. Due to these advantages, people from all walks of life take online courses to boost their career prospects and stay on top of the rapid changes happening in every industry.
To cater to this growing number of students, many online platforms have emerged, with Kartra being a prominent one. Its many features like a drag-and-drop builder, easy checkouts, sales funnel builders, and video hosting add to its appeal as a preferred course content creation platform.
Besides leveraging Kartra’s features, you need thoughtful planning and execution to stand apart in a crowded market. To give you this edge, we have come up with five tips that can make your courses more appealing and relevant for your audiences.
Table of Contents
Tip #1: Create a Course Outline
As a first step, understand your audience. Know their background and preferences, so you can tailor a course that best meets their needs. If you’re creating a course for the first time, research similar courses and understand the demographics of your likely audience. Accordingly, come up with an outline that will add value to them.
Your outline should be well-structured, starting from the basics and building to the more advanced topics. It must be easy for your customers to learn and must flow logically. A rule of thumb is to put yourself in your audience’s shoes to create an outline.
A well-organized outline is essential because it
- Breaks down complex topics into manageable lessons.
- Provides a logical flow from the beginning to end.
- Creates predictability, as learners can know what to expect from the course.
For example, if you’re creating a digital marketing course, divide it into modules like “Social Media Marketing,” “Email Campaigns,” and “Content Creation.” Within each module, break topics into lessons. This keeps learners from feeling overwhelmed while you can keep your course well-organized.
How to Do It in Kartra
Kartra allows you to structure your course into modules and individual lessons with ease. You can add modules and submodules for each lesson, so your students have a step-by-step path to follow. Moreover, you can use the “memberships” feature to offer extra or premium content for additional fee.
Tip #2: Use Multiple Media Types
Every learner is different. Some may prefer textual lessons while others may prefer auditory or visual content. When your course mixes up content in different formats, it can benefit more learners. Eventually, your course will be attractive to a wider audience pool, resulting in higher income for you.
Make sure to also add interactive elements like quizzes and assignments to keep your audience interested in your course.
How to Use Multimedia in Kartra
With Kartra, you can embed videos and upload documents directly into each lesson. You can also include call-to-action buttons to download resources or link to external sites for additional learning materials.
Don’t forget to use Kartra’s inbuilt quiz and survey tools to create interactive sections.
Know how Kartra compares with other platforms
Tip #3: Optimized for Different Devices and Screens
Your learners can access your course from different devices. While some may prefer to use laptops and desktops, others may want to access your course through mobile devices, especially when they are on the go.
To cater to these different preferences, make sure your course is optimized for different devices and screen resolutions. Make the videos short and responsive for smaller screens. Also, choose fonts and formatting that work well on different screens. Furthermore, compress the images and other multimedia content, so they load quickly even with poor connection.
How Does Kartra Help?
Kartra is built to be responsive across all devices. Still, it’s a good idea to follow the above suggestions and check your course’s look and feel across different devices.
Tip #4: Create a Strong User Experience (UX)
User Experience (UX) is an important aspect of your offering, as it determines how learners perceive your course. What this essentially means is that your course must be easy to access and learn, right from the beginning to the end. There must be no glitches or errors while they access your course. Also, your course and its contents must be easy to navigate.
Some UX design principles to consider are:
- Make sure your course menu is clear and allows users to move from one lesson to the next without confusion.
- Maintain consistency in fonts and layouts throughout the course.
- Allow learners to track their progress.
- Avoid too many highlights within the course as it can distract users away from the content.
Applying UX in Kartra
In Kartra, you can customize the layout, colors, and even the membership portal to fit your course’s branding. Use the drag-and-drop builder to arrange the on-screen elements. But maintain consistency across the entire course.
The membership section in Kartra also has a progress tracker for users to visualize how much of the course they’ve completed. This adds motivation and encourages learners to keep going.
Tip #5: Use the Right Monetization Strategy
Now that you’ve put in the effort, it’s time to start generating revenue from your course. However, to maximize your revenue, you must use an effective monetization strategy.
Here are some pricing strategies to consider.
- One-time payment – Ideal for shorter or self-paced courses, where learners pay once and get lifetime access.
- Subscription model – If your course is updated regularly or includes live sessions, consider charging a monthly or yearly subscription fee.
- Tiered pricing – Offer different levels of access. For example, the basic level could include just the core course, while premium users get additional content or one-on-one coaching.
Eventually, the pricing depends on what you offer, how frequently you update, and what works best for your audience. Include discounts and promotions regularly to widen your customer base.
Kartra’s Payment Features
Kartra gives you many options for setting prices, offering discounts, and bundling your course with other products or services. You can also create upsells, cross-sells, and downsells to offer additional products or services after a user purchases your course. For example, after a learner buys your entry-level course, you can offer a higher-level course or one-on-one coaching as an upsell.
Kartra integrates with multiple payment gateways like PayPal and Stripe. Also, you can track user behavior through its built-in analytics and optimize your marketing strategy accordingly. Use data like course completion rates, time spent on each module, and quiz results to identify opportunities for improvement.
Conclusion
Creating courses that appeal to learners is an art and a science. With a deep understanding of your audience and a well-structured course with multiple media types, you can reach a wide audience. Alongside a well-designed course, you need a platform like Kartra to make your courses easy to access and navigate. Its built-in features allow you to create, manage, and monetize online courses across multiple devices.
With these features and the tips explained in this article, you can create effective and engaging courses that attract learners and keep them coming back for more, resulting in a steady income for you.