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5 Tips for Creating Kajabi Courses
Creating an online course can transform your business, but choosing the right platform is key. Kajabi stands out for its ease of use and powerful tools, letting you focus on creating content rather than getting bogged down by tech hurdles.
As online course creators, you’ve most likely thought of so many online course platforms that exist and wondered which of them is best for your business needs or success. With so many options out there, it’s very important to choose a platform that makes your course creation easy, allowing you to effectively market, sell, grow, and manage your valuable content and products.
One platform that no doubt stands out for course creators is Kajabi. Kajabi is known for its user-friendly interface and comprehensive features; it provides everything you need to build, host, and grow your online course all in one place.
When you’re logged into Kajabi, you’ll see a blue box about creating a product in your upper left-hand corner, or you can access the “products” directly on the left-hand side of the screen. Click “products,” then “courses,” and then “get started.” You’re on your way!
Kajabi’s biggest advantage is that if you’re setting up a course, their software walks you through their templates so you don’t forget anything in the process.
If you’re ready to explore Kajabi and see how it can help you create and sell your online course, click here to get started. Kajabi provides an easy-to-use interface and powerful tools that guide you step-by-step through the course creation process, making it simple to build professional courses without needing advanced technical skills.
In this article, we’ll look at 5 key tips for creating successful Kajabi courses that can help you increase your reach and provide impactful learning experiences to your audience, whether you’ve been thinking about creating a course or you’ve already begun one.
Table of Contents
Essential Tools and Tips for Creating a Successful Online Course
Creating an online course can provide instant credibility and serve as the foundation for a thriving business. It is important to know that creating an online course goes beyond it being a way to earn or as a means to change the world; it allows you to share knowledge, make meaningful impact on your audience, and leave a legacy.
Online courses can be profitable, but not every one is a blockbuster. When created properly using the 5-step process, a course has a good chance of being very profitable. Focusing on helping students solve problems they care about is crucial for creating a highly successful online course.
You don’t need high-end equipment to get started. Your phone or a good-quality webcam will work for recording videos. However, investing in professional gear or a simple lighting setup can help you create more polished, engaging content.
When it comes to video editing, beginner-friendly software like Camtasia or Filmora can help you polish your videos with templates, music, and editing features, even if you’re new to video production.
Ultimately, starting an online course requires putting your knowledge into action and considering what people constantly ask for help with, your training or experience, and what you can do that others want to learn. An online course can be created by recording yourself teaching someone how to do something or writing step-by-step instructions that guide them to success.
Now that you understand Kajabi’s powerful platform, we’ll walk you through the most essential tips for ensuring your Kajabi online course not only stands out but also resonates deeply with your audience.
Step-by-Step Guide to Launching Your Kajabi Online Course
The success of your course is determined by your ability to help people achieve success in an area of their interest.
As we previously discussed, your course does not have to change the world. You only need to make a change in the lives of your audience. To create an online course that sells well, follow a simple five-step process:
1. Choose the Right Course Topic.
The right course topic should be something people already care about and want to learn. It should offer a solution to a problem people want solved, teach a skill that people want to learn, and make it relevant to the audience.
To find a good topic for your Kajabi courses, start with your audience and identify their biggest interest or desire. Think about the issues your audience faces and discard the issues that only you and a handful of other people care about. Dig deep to find a problem that lots of people want help with by creating surveys, asking them in social media, emailing your list, checking forums, and finding the competitive gap you can fill.
Make sure your course promises a clear outcome—like learning to build a website from scratch in just 30 days. This promise is what you sell when you begin marketing your course.
2. Determine How To Develop Your Script And Utilize Kajabi Tools
Before creating your first video for your Kajabi courses, think strategically about the best way to engage your students. Reverse engineer your course by determining what will sell and using that as a guide when creating it.
Figure out what will sell; write your sales copy in advance, focusing on the words and information that people are most likely to respond to. Make it your mission to create a course that delivers on this sales message. Start with your sales copy, putting your focus 100% on your customers, both in the sales copy and course development.
Create your framework. Based on the promises made in your sales copy, create an outline for your course. Write down the actions students must take to achieve this outcome, writing them down one step at a time. Each module is a step, and each lesson is a task or activity within that step. Jot down your ideas for how students will complete each step and compare your outline to your sales bullets.
If there are any gaps, look for ways to fill those gaps. Keep things as simple as possible and avoid lessons that don’t directly lead to mastery.
Choose a suitable format for your videos. There is no perfect format, but it should be natural and engaging.
Choose a talking head video for introductions, explanations, or telling a story, and create your script or notes. If you want to write a script, write it in Word or a Google Doc and place it just below your camera as you record. Be sure to write as you would speak and avoid sounding too formal.
Utilize Kajabi’s templates and intuitive interface to streamline your course creation process. Their all-in-one platform allows you to focus on content, not technical difficulties.
3. Focus on Creating Engaging Content With Simple, Effective Tools
Remember, there is no such thing as the perfect video. However, your goal is to create the highest quality video using the tools and technology you have chosen to work with. Some tips include minimizing outside noise, making sure your lighting is good, choosing a simple background, and keeping the energy high.
Vary your video formats and styles. Mix up slides, graphics, and talking head formats.
Optimize the learning experience. Avoid long, dry lectures. Keep your videos relatively short, ten minutes or less, and present them in a logical order to build skill levels gradually.
Speak clearly to make it easy to understand and follow you. Also support students as they learn.
Creating a community is crucial for learning. Consider adding a membership area or a Facebook group where students can chat and learn from one another. Email every few days to remind students of new lessons or tips they’ll learn from the course.
4. Market Your Course With Clear Outcome
To create a good learning experience for your students, you need a good online course creator. Kajabi online courses, for example, offer an all-in-one product that empowers you to focus on the course content and selling instead of tech hassles. If you’re interested, you can click here to try it free for 30 days.
Avoid platforms that take a cut of every sale, as many online course marketplaces keep a percentage of each transaction, making it more difficult to turn your course into a profitable business.
5. Market Your Course Effectively
To sell your Kajabi online courses, you can use Kajabi marketing features to create a professional landing page and sales funnel. You may need to test your messaging by selling in person before automating your marketing. Promote your course through social media, email lists, and partnerships to reach a wider audience.
Always remember, people buy outcomes, not training. Your marketing should focus on two things: communicating the outcomes your students will gain and proving you can deliver as promised.
Create a landing page: You need a landing page that you can link to when talking about your course in conversations, social media posts, and ads. Set up your shopping cart so people can purchase the course. Use the sales copy you wrote in Stage 2 and tweak it to communicate the value of your course.
Conclusion
In summary, creating an online course that sells well requires a strategic approach to choosing the right course topic, planning, production, building, and marketing. By following these steps, you can create a high-value course that helps people succeed in something they care about and makes their lives more fulfilling.
Are you ready to turn your knowledge into a profitable course? Start building your Kajabi course today and see how easy it can be to create, sell, and scale your online content!