In 2025, agencies and growth-driven businesses demand total clarity on marketing ROI, not just vanity metrics. WhatConverts positions itself as the all-in-one SaaS solution for tracking, capturing, and qualifying every lead, call, form, chat, or sale—boasting real-time analytics, flexible integrations, and usability that scales from SMB to enterprise without developer friction.
From Launch to 2025: The WhatConverts Journey
- 2014–2017: WhatConverts launches as an agency-oriented call tracking tool meeting marketers’ needs for campaign-level attribution and lead capture.
- 2018–2021: Expands feature set to capture forms and chats, introduces analytics dashboards and native integrations with leading ad, CRM, and marketing tools.
- 2022–2024: Adds eCommerce conversion tracking, white-label support for agencies, advanced reporting (custom report builder, scheduled exports), and HIPAA compliance on premium tiers.
- 2025: Now industry-ranked in call tracking and attribution (G2 #1), WhatConverts is favored by PPC/SEO professionals and agencies for end-to-end lead management, clear value reporting, and frictionless scaling across verticals.
Key Features: End-to-End Attribution
- Multichannel Lead Capture: Track and attribute calls, form submissions, chats, and online transactions from every marketing campaign—in one interface.
- Dynamic Number Insertion: Assign tracking numbers instantly; see which campaigns, ads, or keywords drive real conversions and calls.
- Unified Lead Management: Search, filter, qualify, and value leads. One inbox for all incoming leads, sortable by channel and source.
- Custom & Scheduled Reporting: Drag-and-drop report builder, real-time dashboards, and automated scheduled exports for agency transparency.
- Marketing Attribution: Multi-click tracking shows every touchpoint; see entire customer journeys and which campaigns deserve credit.
- White-Label Portal: Agencies can customize client access and reporting, including custom domains and branding.
- Integrations & API: Deep integrations with Google Ads, Analytics, major CRMs, form builders, call/text platforms, and workflow automation tools.
- Compliance & Security: GDPR-compliant across all tiers; HIPAA features available on Pro/Elite; data hosted in secure US/EU centers.
Workflow & User Experience
- Streamlined onboarding—setup with tracking code in minutes, with guided onboarding for agencies and SMBs alike.
- Modern, clutter-free dashboard with segmented lead lists, visual campaign attribution, and one-click drilldowns.
- Flexible user roles (admin, analyst, client) and white-label capabilities make WhatConverts fit equally for consultants, agencies, and in-house teams.
- Support via live chat, email, and a robust Help Center—plus onboarding for upper tiers.
WhatConverts Pricing
| Plan | Key Features | Pricing |
|---|---|---|
| Call Tracking (Starter) | Track calls & texts, dynamic numbers, call recording, API | $30/mo (1 account) |
| Plus | All Starter features + web form & chat tracking, keyword/campaign reporting, analytics integrations | $60/mo (1 account) |
| Pro | All Plus features + call flows, custom/scheduled reports, HIPAA | $100/mo (1 account) |
| Elite | All Pro + full journey, multi-touch attribution, lead intelligence, advanced automation | $160/mo (1 account) |
| Agency Plans | All features; unlimited client accounts (Plus, Pro, Elite tiers) | $500–$1250/mo (tiered) |
WhatConverts vs. Other Lead Tracking Tools
| Feature | WhatConverts | CallRail | HubSpot |
|---|---|---|---|
| Lead Channel Coverage | Calls, Forms, Chat, eCom | Calls, Forms, SMS | Forms, Email, Chat, Partial Calls |
| White-Label Agency Portal | Full (branding, URLs) | Partial (branding only) | No |
| Custom Report Builder | Yes, all tiers | Limited | Basic |
| Integrations | 1000+ (ad, CRM, forms) | ~30 | Wide (but proprietary) |
| Pricing (monthly, SMB) | From $30 | From $45 | Free–$800+ |
| Attribution Depth | Click, multi-touch, journey | First/last touch only | Last touch |
| HIPAA/Compliance | HIPAA & GDPR | HIPAA (higher tiers) | GDPR only |
Pro Tip: Agencies can leverage WhatConverts’ white-label reporting and per-client account structure to separate, automate, and scale lead management—while impressing clients with real attribution value.
Integrations
- Connects natively with Google Ads/Analytics, Facebook/Bing Ads, major CRMs (Salesforce, HubSpot), call/SMS platforms, and most major form builders.
- Zapier and robust API access for workflow automation.
- Over 1,000 integrations out-of-the-box; custom integrations supported on Pro/Elite plans.
Pros & Cons
| Pros | Cons |
|---|---|
|
|
Final Thoughts
What distinguishes WhatConverts in 2025 is its clear focus: transparent marketing tracking for professionals who need to prove value, not just log clicks or collect leads. If your agency or consultancy delivers results and demands attribution clarity plus rich custom reporting, few rivals come close. SMBs and consultants benefit from SMB-friendly pricing and onboarding, while agencies unlock true scale with dedicated, white-label account structures and near-total integration flexibility.
WhatConverts FAQ
Yes, it meets GDPR standards and supports HIPAA via a signed BAA on eligible plans.
Yes, white-label portals support your domain, favicon, and brand visuals.
Ideal for consultants, service firms, and SMBs needing streamlined collaboration.
No—integrates with both. Stripe powers payments; QuickBooks handles accounting.
All plans include chat/email; premium tiers add onboarding and 1:1 setup help.
This post may contain affiliate links and we may earn commissions. Learn more in our disclosure.