Trafft is an all-in-one online scheduling and booking platform that in 2025 continues to refine how service SMBs manage appointments, staff, payments, and client engagement. Built for flexibility and modern collaboration, Trafft is engineered to automate admin tasks—so owners and teams can focus on growth, not spreadsheets.
From Launch to 2025: Trafft Evolution
- 2020–2022: Launched as a modern alternative for SMB online scheduling, focusing on simplicity, multi-location and staff management.
- 2023: Rolled out branded customer portals, automated reminders (SMS, WhatsApp, email), deeper payment integrations (Stripe, Paypal, Mollie), advanced analytics, and expanded industry templates.
- 2024: Added white-label solutions, B2B2C partner portals, a robust WordPress plugin, mobile apps for Android/iOS, Zapier/Google Calendar/Outlook integration, and enhanced reporting/CRM workflows.
- 2025: Refined user interface, AI-powered schedule optimization, industry-specific playbooks, and expanded onboarding/support for agencies and fast-scaling teams. Trafft’s SaaS hierarchy now spans free forever, scalable paid tiers, and agency/white-label propositions.
Key Features
- Online Booking 24/7: Customizable branded booking sites or embeddable forms, letting clients self-book anytime. Automated service availability means owners capture bookings while offline.
- Staff & Service Management: Centralize employee schedules, multi-location support, and automated assignments. Each team member gets calendar sync, mobile access, and self-service options.
- Customer Relationship Management (CRM): Build profiles, track booking/purchase history, send loyalty rewards and reminders. Automated birthday messages and personalized offers boost retention.
- Payments & Invoicing: Accept online payments (Stripe, Paypal, Mollie), issue branded invoices automatically, manage refunds/coupons, and enable instant client confirmations without manual admin.
- Integrations: Two-way sync with Google Calendar, Outlook, Zapier automation, WordPress plugin, Reserve with Google, analytics, Facebook Pixel, and more.
- Mobile Apps: Android/iOS booking dashboards for staff/owners—bookings, schedule changes, and performance tracking on the go.
- Reminders & Automations: Automated email, SMS, and WhatsApp reminders for clients and staff. Reduce no-shows and streamline confirmations/follow-ups at scale.
- Multi-Channel Booking: Direct clients via link/QR/social media (Instagram, Facebook, LinkedIn), embeddable widgets, or Reserve with Google—no website required (but works seamlessly with WordPress or existing sites).
- Team & Agency Capabilities: White-labeling, branded portals, agency booking control, partner management tools, and scalable onboarding support.
- Real-time Analytics & Dashboard: Track revenue, occupancy, repeat business rates, customer trends, and conversion at both macro and granular levels.
Workflow & User Experience
- Owners launch with a guided setup, customizing branding, staff, hours, and service types.
- Drag-and-drop management of staff, shifts, and rooms. Each employee can self-manage (if enabled). Administrators have full oversight, permissions, and analytics.
- Clients see availability, can filter by service or employee, self-select a time, pay, and receive instant confirmation via email/SMS/WhatsApp (without any manual intervention from staff).
- Notifications and automations trigger follow-ups, reviews, reminders, and upsell offers—minimizing admin overhead and reducing labor costs.
- All bookings, payments, and communication are tracked in real-time dashboards, with exporting/reporting for owners and accountants.
- Mobile users (owners/staff) manage bookings, schedules, and revenue from anywhere.
Trafft Pricing
| Plan | Suited For | Key Inclusions | Pricing |
|---|---|---|---|
| Free Forever | Individuals/teams up to 5 | Unlimited bookings, basic integrations, branded booking page | $0/mo |
| Pro | Growing SMBs & solopreneurs | Multiple staff, all integrations, online payments, advanced automation, recurring events | From $29-39/mo (estimate; see Trafft for live pricing) |
| Premium | Teams, agencies, scale-ups | White-label, custom domains, priority support, advanced reporting, CRM extensions | $69+/mo or custom |
| Agency/White Label | Agencies, resellers | Custom onboarding, white-label solutions, dedicated support | By quote |
Comparison: Trafft vs Traditional Tools
| Feature | Trafft | Google/Outlook Calendar | Legacy Booking Suite |
|---|---|---|---|
| 24/7 Online Self-Booking | Yes | No | Varies |
| Automated Reminders | Email, SMS, WhatsApp | Email only/manual | Email/SMS, add-ons |
| Real-Time Payments | Stripe, Paypal, Mollie | No | Some (add-ons) |
| CRM/Customer Analytics | Integrated | No | Rare/extra cost |
| Multi-Location/Team | Yes | Limited | Usually limited/complex |
| Custom Branding | Booking site, invoices, reminders | No | Mostly no/partial |
| Embeddable/No-Website Option | Both supported | No | Varies |
| Mobile App | Android/iOS | Varies | Rare/limited |
| White Label/Partner Portal | Yes | No | No |
Pro Tip For fast ROI, connect Trafft to your existing website and automate reminders/payments in minutes—most businesses reduce no-shows and admin costs within weeks.
Integrations
- Calendars: Google Calendar, Microsoft Outlook (two-way sync)
- Websites: WordPress plugin, Reserve with Google, embeddable widgets
- Payment Gateways: Stripe, Paypal, Mollie, Authorize.net
- Comms & Automations: Zapier, Mailchimp, WhatsApp reminders, Facebook Pixel, SendFox
- Analytics: Google Analytics, Google Tag Manager
Pros & Cons
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Final Thoughts
Trafft delivers an agile, robust, and scalable booking engine that is both powerful and approachable for non-technical business owners. From solo consultants to multi-location franchises and agencies, it unlocks workflow automation, revenue acceleration, and brand consistency—without developer overhead. In 2025, Trafft is a top-tier choice for SMBs seeking a modern SaaS stack for customer-centric scheduling and operational excellence.
Trafft FAQ
Yes, it meets GDPR standards and supports HIPAA via a signed BAA on eligible plans.
Yes, white-label portals support your domain, favicon, and brand visuals.
Ideal for consultants, service firms, and SMBs needing streamlined collaboration.
No—integrates with both. Stripe powers payments; QuickBooks handles accounting.
All plans include chat/email; premium tiers add onboarding and 1:1 setup help.
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