In 2025, Ipsos iSay stands out among survey platforms for SMBs and consultancies seeking real-time, actionable consumer insight without the tech burden. With a robust reach and agile workflows, Ipsos iSay turns feedback into a growth driver that adapts as market trends and decision speed accelerate.
From Launch to 2025: Ipsos iSay’s Evolution
- 2011: Ipsos iSay launches as a rewards-driven survey platform, mainly for consumer audience research and opinion gathering.
- 2016: User experience revamp; mobile compatibility added, expanding reach for both panelists and business insights.
- 2021: Introduces dynamic targeting, instant analytics dashboards, and API availability.
- 2023: Expanded support for B2B audiences, advanced segmentation, and GDPR/HIPAA compliance.
- 2025: Positions as a self-serve, plug-and-play SaaS, enabling SMBs to design, launch, and analyze surveys in under an hour—with deeper integration into marketing and CRM stacks.
Key Features
- Real-Time Analytics: Live dashboards with instant response aggregation.
- Advanced Segmentation: Target by demographics, geography, interests, and business criteria.
- Global Panel: Access millions of respondents across 50+ countries.
- No-Code Survey Builder: Drag-and-drop creation for quizzes, polls, and advanced branching logic.
- Reward & Loyalty Marketplace: Integrated system for incentivizing respondents (gift cards, digital rewards).
- API Access: Push insight to your CRM, marketing automation or data warehouse for deeper analysis.
- GDPR/HIPAA Ready: Enterprise compliance options on upper tiers.
Workflow & UX
- Guided Setup: Step-by-step setup wizard for new survey launches.
- Bulk Actions: Duplicate, edit, and A/B test surveys with a click.
- Team Collaboration: Invite colleagues, set permissions, and review drafts before launch.
- Mobile First: Responsive UI for survey creators and end respondents alike.
Ipsos iSay Pricing
| Plan | Key Features | Pricing |
|---|---|---|
| Starter | Unlimited surveys, core analytics, standard targeting, self-serve support | From $49/mo |
| Growth | Advanced segmentation, team collaboration, API access, priority chat/email support | From $149/mo |
| Enterprise | Custom panels, integrations, SLAs, onboarding, dedicated Account Manager | Custom/Quote |
Ipsos iSay vs. Top Survey Platforms
| Feature | Ipsos iSay | SurveyMonkey | Qualtrics |
|---|---|---|---|
| Global Panel Access | Yes (50+ countries) | Yes (~100 countries) | Yes |
| Live Analytics | Yes | Premium plans only | Yes |
| No-Code Builder | Yes | Yes | Yes |
| Team Collaboration | Yes | Business plans | Yes |
| Reward System | Yes | No | No |
| Compliance (GDPR/HIPAA) | Yes | GDPR only | Yes |
| Custom Integrations | Enterprise only | Business & Enterprise | Enterprise |
| Typical Pricing | $49–149/mo | $39–99/mo | Custom/Quote |
Pro Tip: Use Ipsos iSay API to push survey data directly into your reporting dashboard—real-time insights, zero manual exports.
Integrations
- Zapier/Make.com (connect to 5,000+ SaaS and CRM platforms)
- Direct integrations with HubSpot, Salesforce (Enterprise only)
- Custom Webhooks & API
Pros & Cons
| Pros | Cons |
|---|---|
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Final Thoughts
Ipsos iSay has positioned itself as the agile, results-focused survey platform for SMBs and modern agencies that need reliable, real-time consumer intelligence—without custom developer effort or lengthy onboarding. The platform’s global panel, strong compliance, and direct integrations make it a top contender for organizations needing flexible market feedback and actionable reporting in 2025 and beyond.
Ipsos iSay FAQ
Yes, it meets GDPR standards and supports HIPAA via a signed BAA on eligible plans.
Yes, white-label portals support your domain, favicon, and brand visuals.
Ideal for consultants, service firms, and SMBs needing streamlined collaboration.
No—integrates with both. Stripe powers payments; QuickBooks handles accounting.
All plans include chat/email; premium tiers add onboarding and 1:1 setup help.
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