If your team needs a CRM that does more than store contacts, folk delivers true automation—streamlining outreach, research, and follow-up with AI-driven assistants designed for fast-paced SMBs, consultancies, and growing agencies in 2026.
From Launch to 2026: folk’s Rapid Evolution
- 2020 — folk launches, aiming to reinvent CRMs for small and mid-sized teams fed up with overbuilt, inflexible platforms.
- 2021–2022 — Adds deep integrations with Gmail, LinkedIn, WhatsApp, and builds one-click enrichment for contacts/companies.
- 2023 — folkX browser extension debuts, capturing leads from LinkedIn and web forms instantly—accelerating workflow connectivity.
- 2024 — Launches AI Assistants: tools that scan conversations, auto-generate recaps and next steps, and streamline bulk outreach.
- 2026 — folk matures into a unified, proactive CRM hub with multi-channel AI, analytics, and seamless integrations—trusted by over 4,000 teams worldwide.
Key Features: folk’s Strategic Capabilities
- AI-Powered Assistants — Automate follow-up, deal recap, research, and personalized workflow triggers, fueled by real user interactions and CRM data.
- Multi-Channel Sync — Connects natively to Gmail, Outlook, WhatsApp, and LinkedIn, pulling communication and notes directly into your CRM.
- One-Click Enrichment — Instantly finds missing emails, phone numbers, company details, and even draws context from public sources.
- CRM Pipeline Management — Visual, collaborative pipelines with drag-and-drop, custom stages, and sales dashboards for reporting.
- Automated Outreach & Sequencing — Send campaigns, track campaign health, and generate contextual email drafts at scale.
- Custom Integrations — 6,000+ Zapier-type APIs plus direct options for developers, allowing folk to serve as your team’s central data platform.
- Collaboration Tools — Team-wide notes, role-based permissions, and shared pipelines make folk suitable for groups of 3–50+.
- Trusted Security — SOC 2 certified, GDPR-compliant, with robust controls for privacy and audit trail oversight.
Workflow & User Experience
- Begin onboarding with direct import from email, LinkedIn, or spreadsheets; folkX extension streamlines LinkedIn lead capture and enrichment in seconds.
- Groups/boards act as collaborative deal pages—track, assign, and review progress in real-time without switching between tools.
- AI Assistants proactively suggest next actions, draft follow-ups, and provide relationship briefs—saving hours of manual review and reminding teams about dormant deals or leads.
- Campaign managers schedule, personalize, and automate bulk outreach, with visibility into opens, replies, and engagement analytics.
- The CRM pipes in updates from all connected channels—keeping your entire communication history instantly accessible.
- Permissions let you tailor access for different team members, enabling granular collaboration without data leakage.
folk Pricing
| Plan | Key Features | Pricing (USD) |
|---|---|---|
| Starter | Unified contacts, LinkedIn & email sync, 1-click enrichment, for small teams | Free trial / From $18–$24 per user/mo |
| Team | Multi-channel support, AI assistants, pipelines, team roles, analytics | From $29–$49 per user/mo |
| Growth | Scaled collaboration, priority support, custom integrations, advanced automations | Custom quote |
folk vs. Traditional CRMs: Comparison Table
| folk | HubSpot | Pipedrive | Airtable |
|---|---|---|---|
| AI follow-up, enrichment, full channel sync, SMB-first | Marketing-focused, complex setup | Sales pipelines, basic email sync | Flexible database—no workflow/AI |
| Fast onboarding, intuitive UI, custom roles | Expensive for midsize teams | Affordable, narrow focus | Requires buildout for CRM needs |
| Unique: Proactive AI assistants for outreach & research | Adds AI via separate tier | Limited automation | No built-in enrichment |
Pro Tip: Maximize folk’s AI Assistants by connecting both your email and LinkedIn; the platform will suggest follow-up actions based on all conversations, ensuring no lead slips through the cracks.
Integrations
- Direct integrations: Gmail, Outlook, WhatsApp, LinkedIn, Chrome (folkX)
- 6,000+ apps via Zapier-like platforms
- API support for custom connections, third-party tools, and workflow automation
Pros & Cons
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Final Thoughts
For SMBs and agile service businesses, folk brings real AI-driven automation to CRM—cutting out repetitive admin, recapping conversations, and spotting engagement gaps autonomously. With rapid onboarding and robust integrations, it’s an exceptional fit for teams seeking a competitive edge without the headaches of legacy CRMs. If you want your CRM to proactively help your sales, not just record it, folk is on a very short list for 2026.
folk FAQ
Yes, folk is GDPR-compliant and meets standard data security certifications. HIPAA support available on custom plans upon request.
folk does not offer white-label portals, but supports custom integrations and branding in emails and pipelines.
folk is optimized for consultants, SMB sales teams, agencies, and any group that handles multi-channel relationships and wants action from their CRM.
No, folk focuses on relationship and pipeline management. Use integrations to connect with accounting or payment tools where needed.
All plans include chat/email support, a help center, and video guides. Priority onboarding and consulting available on premium tiers.
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